Okay, let’s start with the obvious: If you’re selling a product, you want to reach as many potential customers as possible. However, here’s the big caveat, marketing convention tells you to hone in on one particle niche, one particular audience with one particular need. That’s where you start your business … Read More
Customer Insight Led SEO: How to Use Insights To Boost Your Store’s Google Ranking
If you’re looking to improve your store’s search engine rankings (and who isn’t?), you know the value working to a clear SEO strategy. However, many stores overlook the potential of customer insights when it comes to their SEO strategy. By incorporating customer insights into your SEO approach, you will better … Read More
In Ecommerce SEO can small changes really make big differences?
Let’s Explore the Impact of Minor Adjustments on Search Rankings Short answer to the question of this article… yes (if you know what you’re doing and why you’re doing it). When it comes to Ecommerce SEO, small changes can make a big difference. And in the margin gain game that … Read More
What to consider when starting your affiliate programme for your Shopify store?
When it comes to running an online store on Shopify, one of the most important decisions you’ll make is choosing the right affiliate software. With so many options available, it can be overwhelming to know where to start. However, by taking the time to consider what features are most important … Read More
What Are the Core Klaviyo Flows? A Guide to Understanding Klaviyo’s Essential Automated Campaigns
Klaviyo is the go-to email platform for modern ecommerce brands for a reason. Out of the box, an ecommerce marketer can begin setting up ‘best practice’ flows and send campaigns with ease. You have the ability, right away, to create and automate email campaigns. For more advanced operators, one of … Read More
How to use Google’s People Also Ask feature to take your Ecommerce SEO to the next level
The best source for SEO inspiration are your customers. From the conversations you have and the feedback you receive, your customers are telling you how they use your products and how they benefit from your products. This valuable information can guide your SEO strategy by identifying keywords, phrases, and topics … Read More
Sell subscriptions on Shopify. What happens when a customer wants to subscribe to more than one product?
Product subscriptions are easier than ever to launch on your Shopify store. Building traction in subscribers? That’s a whole new challenge. I’m speaking with Shopify store owners on a regular basis struggling to gain momentum with product subscriptions. They’ve run the subscription playbook. … and that’s great news. The ease … Read More
How to reduce ‘Where Is My Order?’ with automated delivery status updates for your Shopify store
‘Where is my order?’ It’s safe to say most queries through your customer support app or email are from customers asking where their products are. And apps, such as Gorgias, allow you to automate responses that make it quick and easy to provide tracking details and delivery updates. Awesome. However, … Read More
Should you a/b test product pricing on your Shopify store?
Okay. First question. Why would you want to a/b test the pricing of your products? Surely it goes against the foundations of customer centricity offering a product to one person at a different price to another customer? Doesn’t this get confusing when you consider purchase attribution? Will customers see one … Read More
Keyword Clusters: What are they and how do I optimise my SEO using them?
When you’re tasked to fuel organic growth for your store you’re hit with a series of questions; The list goes on. And the questions are usually answered by asking what is your customers intent? Are they ready to buy? Are they still learning? Are they looking to be inspired? And … Read More
You can now take customer support phone calls and track analytics within Gorgias
For busy customer support teams there’s a disconnect between web-based conversations and phone calls. Whilst you have a suite of analytics available to you to track responses and customer success online, incoming calls from customers are often a challenge to track and include in your overall support platform. Until now. … Read More
Share your stage: a little lesson on making what you make matter from Dave Grohl
As you build your brand for the long haul the basic idea is that people begin to ‘buy into you’. You share your stories, you share your journey, you build something unique that your customers become part of (they’re paying customers and don’t forget that). Customers get to know you. … Read More