What Are The Best Ecommerce SEO Tools For Your Store?
These are the tools that I use right now to help my ecommerce clients (D2C and Retail) quickly and impactfully rank for the search queries that deliver real ecommerce growth.
Whether your store is built on Shopify, Shopify+, Magento2 or WooCommerce the tools listed below work across all ecommerce platforms
✅ The Best SEO Tools For Keyword Research
Critical to your foundational work in SEO is your ability to discover new keyword opportunities and to understand the competitive nature of your SEO landscape. The following SEO tools help me to quickly gather search query insights that help create targeting strategies to build new traffic flows to dedicated intend-ready landing pages...
I've built ecommerce brands for a while now. 25 years to be precise. A key component of that process is the discovery of longtail keywords that I can help clients rank for quickly and with impact.
Keyword Finder by Mangools is the tool I'm using each and every day. It helps me to:
- learn the competitive landscape for any marketplace
- discover the search volume for both header and long tail keywords
- view international opportunities to help gain landing page ideas
- find new search territories to explore where I know the industry leaders aren't focused
Put simply, it's a foundational tool to help grow your traffic.
Serious about SEO? Start planning your SEO strategy using the suite of tools available at SEMrush
- Keyword Research
- International Targeting
- Link Building
- Competitor Analysis
- Keyword Rank Tracking
you've got access to every key component that will help you build, rank and track your SEO campaigns successfully. Hugely recommended for growth hungry brands with a desire to drive profitable organic growth.
Go to a page you want to optimise on your site. Click the QueryHunter Chrome app extension and you'll see all the key data from Google Search Console for that page inc. impressions, clicks and mentions.
No more pulling data out of Google Search Console or starting at mountains of data trying to filter down to what you need. You've get immediate access to data that's relevant to the page you're optimising.
A ridiculously good value app to add to your SEO Toolbox at just $75 per store a year.
There's also a great feature embedded that will allow you to click a specific search term and using AI will provide you with a recommended sentence, paragraph or snippet that you can copy and paste into your page. Great for Low CTR search terms with high volume that you want to begin optimising for. I use this tool myself right here on my website. Seriously, at this price, just go add it to Chrome now and get optimising right away.
Every high impact SEO strategy has buyer-intent keyword research at its foundation. To rank for the most relevant phrases you need to understand how your potential customers search. And there's no better research lab for keyword discovery than the mother of all ecommerce stores... Amazon.
Deep dive into the keywords used in Amazon and discover the search phrases you should be targeting for your own ecommerce store.
This super easy software allows you to uncover limitless highly relevant keyword search terms directly from Amazon based on real search terms used by real Amazon customers.
✅ The best Ecommerce SEO Tools to help you prioritise your SEO data
Critical to your foundational work in SEO is your ability to discover new keyword opportunities and to understand the competitive nature of your SEO landscape. The following SEO tools help me to quickly gather search query insights that help create targeting strategies to build new traffic flows to dedicated intend-ready landing pages...
SEOtesting has quickly become a vital tool in my own SEO work.
One of the biggest struggles I see in SEO is the ability to extract actionable insights from Google Search Console data.
SEOtesting allows you to quickly decipher the mountain of data available to you in Google Search Console with a range of ready made reports. As the name suggests, you can also track the success of any page (or collection of pages) optimisations you make at the click of a button. Data is there for you from the get-go. I can't recommend SEOtesting enough. Click the link below and discover the full list of benefits SEOtesting provides you.
At the foundation of your SEO strategy is the ability to understand the keywords and search queries that your potential customers are using.
- Ever run a performance report on Google Search Console?
- Pulled data from a source such as SEMRush or AHREFS?
you can quickly become overwhelmed by keyword data.
Enter KeywordInsights. KeywordInsights.ai is a tool created to help you cluster data (pull unique search keyword data into usable categories). This then sits central to your content strategy as you begin creating landing pages to educate customers and introduce your products. It's a super smart tool I'd highly recommend to anybody tasked with driving organic ecommerce growth.
✅ The best Ecommerce SEO AI Tools to quickly create articles that rank?
Take your keyword research to the next level by interrogating the page structure of the sites that already rank for the keywords you're looking to capture. Today's SEO tools allow you to save considerable time by extracting page insights to help you formulate the ideal title and heading structure for your articles. Take a look below at the SEO tools I recommend.
Can AI really write your way to ecommerce growth? There are key features of Frase that I love and use with all my clients.
Quick creation of category headers, blog intros or foundations for blog listicles. Frase is a treasure chest of super useful AI-based content creation that will help you quickly and impactfully build content that ranks.
Does it read like it's written by a robot? Not at all.
Take a spin with their free trial and see how Frase can help you create better content faster and more effectively for less than $50 a month.
I have to be so, so careful recommending AI Tools For Ecommerce content creation. At first I was extremely hesitant, but once you begin to consider the elements of writing where you are presenting insights rather than perspectives... Koala is a wonderful GPT-4 Powered tool to bring to your content creation. Whether you're needing drafts for new articles (I'd recommend you take the role of editor rather than writer) or FAQ sections within your store Koala can help you create content with ease. Enough talk, take it for a spin today...
✅ The best SEO ecommerce tools for Technical SEO?
Quickly gather insights on how your site architecture looks to google. Discover pages with incorrect or no meta data or images without alt-tags. There are dozens of opportunities to learn how to optimise your store to rank better on Google. All in one simple to use, intuitive downloadable tool.
You can do all the keyword research and write the most impactful blogs, but if fundamental aspects of your SEO architecture aren't optimised? You're going to face an uphill struggle.
Enter Screaming Frog.
Screaming Frog is an awesome tool to help you ensure all technical angles of your SEO are working correctly. Whether you're looking for an easy route to finding images with missing alt-tags, broken links or to discover bloated image files, Screaming Frog has you covered.
Your yearly PRO license will also allow you to get down in the weeds analysing page performance, discovering duplicate pages and page-crawl data.
Screaming Frog is a hands-on tool that will help you learn all fundamental aspects of technical SEO performance for your store. Download today.
✅ Manage and optimise internal links for your WordPress site
Save yourself heaps of time as you use Link Whisper to automate your entire internal linking process.
Internal linking is a laborious task when you're managing sites with dozens or hundreds of articles. Link Whisper makes the whole process super easy with its smart automated recommendations as you create and publish new content.
- breathe SEO life back into old or underperforming content
- save hours scanning your articles for suitable internal links
- manage your internal link metrics from within one simple plugin
Link Whisper includes an awesome feature that allows you to select a specific term or keyword along with an internal linking URL. The tool will then scan all past articles and automatically add the links saving you hours of mundane work.