What Are The Best SEO Tools For Your Ecommerce Store?

These are the tools that I use right now to help my ecommerce clients (D2C and Retail) quickly and impactfully rank for the search queries that deliver real ecommerce growth.

Whether your store is built on Shopify, Shopify+, Magento2 or WooCommerce the tools listed below work across all ecommerce platforms

✅ The Best SEO Keyword Research Tools

Critical to your foundational work in SEO is your ability to discover new keyword opportunities and to understand the competitive nature of your SEO landscape. The following SEO tools help me to quickly gather search query insights that help create targeting strategies to build new traffic flows to dedicated intend-ready landing pages...

Best Keyword Finder for Ecommerce SEO
Keyword Finder by Mangools
From $49 / month

I've built ecommerce brands for a while now. 25 years to be precise. A key component of that process is the discovery of longtail keywords that I can help clients rank for quickly and with impact.


Keyword Finder by Mangools is the tool I'm using each and every day. It helps me to:

  • learn the competitive landscape for any marketplace
  • discover the search volume for both header and long tail keywords
  • view international opportunities to help gain landing page ideas
  • find new search territories to explore where I know the industry leaders aren't focused

Put simply, it's a foundational tool to help grow your traffic.

Register For Free Trial
I earn a small commission if you make a purchase, at no additional cost to you.
SEM Rush Tools & Workflow For Ecommerce
SEMRush
From $119 / month

Serious about SEO? Start planning your SEO strategy using the suite of tools available at SEMrush

  • Keyword Research
  • International Targeting
  • Link Building
  • Competitor Analysis
  • Keyword Rank Tracking

you've got access to every key component that will help you build, rank and track your SEO campaigns successfully. Hugely recommended for growth hungry brands with a desire to drive profitable organic growth.

Register For Free Trial
I earn a small commission if you make a purchase, at no additional cost to you.
Discover The Keywords Used By Amazon Shoppers
Amazon Keyword Research Tool
$49 for lifetime access

Every high impact SEO strategy has buyer-intent keyword research at its foundation. To rank for the most relevant phrases you need to understand how your potential customers search. And there's no better research lab for keyword discovery than the mother of all ecommerce stores... Amazon.


Deep dive into the keywords used in Amazon and discover the search phrases you should be targeting for your own ecommerce store.


This super easy software allows you to uncover limitless highly relevant keyword search terms directly from Amazon based on real search terms used by real Amazon customers.

Try It Free!
I earn a small commission if you make a purchase, at no additional cost to you.

✅ How to organise and prioritise your SEO data

Critical to your foundational work in SEO is your ability to discover new keyword opportunities and to understand the competitive nature of your SEO landscape. The following SEO tools help me to quickly gather search query insights that help create targeting strategies to build new traffic flows to dedicated intend-ready landing pages...

Focus Your SEO Strategy Creating Keyword Clusters
Keyword Insights
From $9.99/mo for basic plan

At the foundation of your SEO strategy is the ability to understand the keywords and search queries that your potential customers are using.

  • Ever run a performance report on Google Search Console?
  • Pulled data from a source such as SEMRush or AHREFS?

you can quickly become overwhelmed by keyword data.

Enter KeywordInsights. KeywordInsights.ai is a tool created to help you cluster data (pull unique search keyword data into usable categories). This then sits central to your content strategy as you begin creating landing pages to educate customers and introduce your products. It's a super smart tool I'd highly recommend to anybody tasked with driving organic ecommerce growth.

Register For Free Trial

✅ Content Creation: How to gather SEO insights to structure your content to rank higher and rank quicker

Take your keyword research to the next level by interrogating the page structure of the sites that already rank for the keywords you're looking to capture. Today's SEO tools allow you to save considerable time by extracting page insights to help you formulate the ideal title and heading structure for your articles. Take a look below at the SEO tools I recommend.

Recommended To Help You Quickly Create High Impact Content
Frase
From $44.99/mo

Struggling to come up with ideas for articles? Not finding time to research key topics where you can provide insight and advice?

Frase is a wonderful platform to help you quickly and effectively write articles that rank and convert.

Frase helps you systematise your content writing gathering insights from competitors already ranking for the terms you want.

You can then use Frase's AI to structure your article and pack you with ideas on how to write more impactful content ready to drive your organic growth. Hugely recommended.

Register For Free Trial
I earn a small commission if you make a purchase, at no additional cost to you.
The Best Tool For Auditing Technical SEO For Your Store
Screaming Frog Technical SEO Audit Tool
£149 for 1-year License

You can do all the keyword research and write the most impactful blogs, but if fundamental aspects of your SEO architecture aren't optimised? You're going to face an uphill struggle.


Enter Screaming Frog.


Screaming Frog is an awesome tool to help you ensure all technical angles of your SEO are working correctly. Whether you're looking for an easy route to finding images with missing alt-tags, broken links or to discover bloated image files, Screaming Frog has you covered.


Your yearly PRO license will also allow you to get down in the weeds analysing page performance, discovering duplicate pages and page-crawl data.


Screaming Frog is a hands-on tool that will help you learn all fundamental aspects of technical SEO performance for your store. Download today.

Purchase Your License