I'm not here to tell you how to grow your ecommerce business.
Your customers are.
What I will do is provide you step-by-step guidance as you gather key customer insights, make best use of today's marketing technology and work your marketing magic blending in the all-important human touch.
Owen Whitehead :: Head of Digital:: Sunbelt Rentals (UK)
"He will help you understand your online customers
better than you ever thought possible"
no playbook... no templates
this is about how you grow YOUR ecommerce business
There are 100+ ways you could grow your ecommerce sales...
It's my job to guide you on the right path to profitable, sustainable
growth making best use of data, technology & the human touch
Rivki Stoll :: Ecommerce Manager :: Private White VC
"Working with Ian is probably the best thing
that has happened to us in the last 6 years."
helping you deliver your customers a feel-good shopping experience before and after the sale
using data, technology & the human touch
You're making products your customers love.
You're delivering a level of service they appreciate.
It's now time to take your marketing to the next level for your brand. And that doesn't mean spending more.
On a hunch here, but I'm guessing you're also keen to steer clear of price-led, cost-heavy growth tactics?
Use these vital components to build and optimise your ecommerce growth process;
- customer insights to gather first-hand knowledge that helps you learn what motivates people to buy your products and how customers make best use of your products.
- marketing technology to help you deliver your customer a better shopping experience before and after the sale
- the human touch writing copy that intrigues, resonates and creates connection with your audience. The secret to sales growth? Build trust, nurture community & make what you make matter.
I'm here to advise founders and in-house teams in the UK, Europe and North America on how to achieve next stage ecommerce growth. This is what I've been doing for 25 years. As a practitioner building and growing 100's of successful ecommerce brands. Now I'm teaching everything I've learned (and continue to learn) to help you grow your own store sensibly for the long haul. Profitably and sustainably.
Consultancy & Coaching
YOUR CUSTOMER INSIGHT OS
articles on growth strategyFOCUSING YOUR WORK on what matters
How to use Google’s People Also Ask feature to improve rank for your product pages and fuel conversion
Selling subscriptions? What happens when a customer wants to subscribe to more than one product?
How to reduce ‘Where Is My Order?’ with automated delivery status updates for your Shopify store
Should you a/b test product pricing on your Shopify store?
Targeting individual keywords? Nah. Learn how to create and use keyword clusters to drive organic ecommerce growth
You can now take customer support phone calls and track analytics within Gorgias
Elliott Brooks :: Springer Nature
“Ian was a huge help in supporting us with developing a best-in-class set-up of ecommerce tools and making informed decisions to improve how we support our customers with the right services for their needs”
lessons on the value of retentionhow to keep your customers shopping
"Ian comes with a wealth of experience and it really showed when he set up much of our "marketing machine" for our purpose-driven e-commerce startup."Ben Jones - Head of Growth @ FieldGoods.co.uk
articles on customer centricityhelping you GROW SALES (WITHOUT TRASHING PRICES)
Should you a/b test product pricing on your Shopify store?December 6, 2021
Shopify and the value behind creating product context pagesMay 20, 2021
Sat Sindhar - MD at People®
"His understanding of the customers
thought process is exceptional"