get equipped with the data-driven, customer-centred strategies
that deliver real ecommerce growth
sharing 24 years of insight building ecommerce brands using
customer data, technology & the human touch
Ecommerce Growth Strategy Consultancy & Coaching
“He will help you understand your online customers better than you ever thought possible.”
Owen Whitehead - Head of Ecommerce - HSS Hire
customer-led ecommerce growththe data insight · the technology · the human touch
The better you know your customer the easier it is to persuade them to make a purchase.
It's my mission to help you better understand your customers. To gather valuable insights that help you become customer-led marketers. To help you create;
- creating impactful product context pages that target the real reasons buy what they do and help build your audience
- data-driven email value creation flows triggered by the behaviour of your customer and performance insight that shift focus from price to product ownership
- post-purchase communications that motivate customers to shop again
- customer surveys that help you learn customer values and effectively segment your customers
- articles and guides that fuel organic growth answering the questions of your ideal customers
You'll make the shift from price-led to customer-led strategies that deliver profitable, consistent ecommerce growth.
Listen to what your customers are already telling you.You’ve reached the stage where you’re ready to lay the foundations for your next phase of ecommerce growth. Your brand has already achieved revenue success, mainly reliant on paid ads, and it’s clear that there’s a huge opportunity to build out your audience, increase conversion and more importantly now, customer retention.
My role is to help review, plan and prioritise your work ahead. To provide you a blended approach to customer conversion and retention. To help you understand channel performance, carefully review each step of your user’s journey, dig deep into customer insights and set the framework to help you achieve next stage customer-led growth.
Shift your marketing focus away from heavy investment in advertising to paving your own route to ecommerce growth. To become truly customer-centric. Profitably and sustainably.
Typically clients are already posting revenue figures of £1m+ and are based in the UK or Europe. I also work alongside funded startups to ensure the foundations are set from the beginning. This can either be a one-off project with specific objectives or an ongoing partnership.
Get in touch to learn more.
build your ECOMMERCE GROWTH MACHINEdata-fuelled ∙ customer-centred ∙ technology-driven
Marketing technology in isolation is a component.
Marketing technology that works together is a machine.
As customer data flows you have the opportunity to learn quicker, market smarter and truly personalise your customer's shopping experience before and after the sale.
BUILD THE MACHINE
I work with clients to help integrate a full stack of technology across platform, email marketing, customer surveying, customer reviews, customer loyalty programmes and customer support suites all fuelled by customer data and insight. You get the picture... it's customer-centred.
MANAGE THE MACHINE
And that's how you build your ecommerce business... being customer-centred. Manage a machine fuelled by data that helps you improve how you communicate with your customers. To make the job of marketing more productive, to enable you to work faster and, in turn, deliver your customer a memorable shopping experience. Ready?
"Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest. Overall, in just 7 months, these new technologies have contributed to 15% of our total sales!"
Anne - owner of Room To Grow
deliver a community-building, trust-enabling, profit-generating, timed-to-perfection, utterly rewarding post-purchase welcome series to your first-time customers... and your brand will be in a very good place
Most post-purchase email flows and series are tailored to... everyone. That's plain wrong.
Email flows are ridiculously powerful tool for brands to use to drive customer retention. They're not just a mechanism for up-selling and discount code delivery. They're built to help your new customers feel good about their purchase and to build real trust with your brand.
That takes personalisation.
New customer welcome flows are massively under-utilised. You have the ability to personalise the entire process with vital insights from your customer... let's start out with the very basics... knowing what they purchased!
Learning through customer insight is the key. Building out a process of continual testing to build community and attributed retention growth. Testing copy, testing imagery, testing timing, testing deliver mechanism. Constant marginal gains that significantly impact your ecommerce success.
Fuel retention mastering the art of the post-purchase experience. Get in touch to learn more.
"Ian's strategy means consumers are falling in love with the brand and engaging with it which is bringing repeat loyal customers"
James New - Creative Director at Jessie and James
Customer reviews aren't just a metric used to demonstrate love for your products. They're a hugely powerful tool to motivate new customers to shop, to build your community around and to curate stories to share within your audience.
The secret to review success is knowing what questions to ask and the timing. All to often with generic review platforms asking the same questions about delivery times etc etc rarely inspires your customer to write a review, let alone to dive into the real reasons they made their purchase and the success they've seen since using your product.
I'm here to help you ensure you're using the best review platform for your brand and to help maximise the quality of review you receive. You'll discover how to motivate customers to share video and imagery as well as provide hugely insightful reviews that motivate new customers to make their purchase.
If you're selling over 1,000 products per month and feel like you should/could be doing more to earn customer reviews get in touch to book a call today.
ON REAL GROWTH STRATEGYfocusing in on where the money is made
"Working with Ian is probably the best thing that has happened to us in the last 6 years."
- Rivki - Ecommerce Manager at luxury menswear brand Private White VC
ON THE VALUE OF RETENTIONCOVERING ECOMMERCE RETENTION STRATEGY
"I highly recommend working with Ian.
When growth came the results were much greater
than they would otherwise have been."
- Neil - founder of Vaping.com
Lessons on Ecommerce Growth
No playbook, no 10x 🚀 growth formulas...
Just 30 lessons delivered daily to your inbox
(from my own experience doing this for 20+ years)
on how to grow your ecommerce business profitably and sustainably.
(there's never any pitching or spamming going on. promise.)
"His understanding of the customers thought process is exceptional"
- Sat Sindhar - MD at People®