marketing strategy for
direct to consumer brands

customer-centred · data-informed · story-driven

join the ecommerce growth academy

Ecommerce Marketing Technology Consultancy

“14 Conversion Experts You Should Be Following”
CrazyEgg.com

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UsabilityTools.com

“World’s Top 25 Most Influential Conversion Rate Experts“
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GrowthFunnel

take ownership of your ecommerce marketing


Sharing 22 years of expertise building and growing customer-centred ecommerce brands



Clients hire me to provide expert guidance and insight on the ecommerce strategy, data and optimisation processes that grow store sales. Helping build ecommerce brands for the long haul.

My clients are ready to build and grow their brand in-house. It's my job to advance their team's skills, bringing structure and process to their work. To shift away from a focus on 'driving traffic' and to help build a better shopping experience through the use of data, marketing technology and the human touch.

Ultimately, it's about helping you deliver profitable, sustainable ecommerce growth.


Ian Rhodes : Ecommerce Consultant

Ian Rhodes
Ecommerce Growth Strategist


Ecommerce Consultancy

"He will help you understand your online customers better than you ever thought possible"
- Owen Whitehead - Head of Digital HSS Hire

ON REAL GROWTH STRATEGY

focusing in on where the money is made


ON THE VALUE OF RETENTION

COVERING ECOMMERCE RETENTION STRATEGY


ON PROFITABILITY

ARTICLES TO HELP YOU GROW SALES (WITHOUT TRASHING PRICES)


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Ecommerce Marketing Technology Advice

I'm sharing weekly actionable advice on how you master the use of data &
technology to achieve next stage growth for your ecommerce business

(there's never any pitching or spamming going on. promise.)