You don't want to be making these 6 all-to-common mistakes growing your ecommerce business;

1. "customers will love our product, so we can run acquisition at breakeven knowing they'll come back for more"
   (if I had a penny for every founder that worked to that objective and failed...)
2. "product pages are great landing pages"
   (rarely, unless they match the exact context of the ad your customer clicked...)
3. "we'll use10% discounts to build our list and incentivise people to buy"
   (maybe, but they kill margins and you can market better than relying on codes to earn sales, right?)
4. "right now for us growth = revenue. We need sales. It's all about sales targets"
   (no, it's all about making each sale as profitable as you can and creating a scaleable marketing framework. You won't build successfully on low margins)
5. "SEO is a slow process for building organic sales and anyway, nobody searches for what we make"
   (it can be if you're focused on the wrong search queries or working with the wrong SEO agency)
6. "our agency are tracking attribution and our ads aren't performing as bad as we first thought"
   (oh boy... don't get me started on this one)

For 25 years I've been building and growing profitable, often bootstrapped, ecommerce brands. Working with 100's of brands, speaking with 1,000's of founders. All big numbers, but let me explain why this matters.

Countless times I've seen the fine line between success and failure when brands action data-led, customer-centred optimisation processes versus hunch-backed (did I really write that?) sporadic price-led, ad-surged tactics that are likely to end in disaster.

You're probably somewhere in the middle. It doesn't matter where you are in your own growth. I'd love to chat to see how I can help you action the optimisation processes that help you grow sales profitably and sustainably.