That popup. The one that displays to everybody. The same 10% discount message you've relied on for weeks... maybe months... sometimes years.

That product description. The one for your best selling product that was quickly written to meet the site relaunch deadline.

That mobile navigation menu. The one with the content and structure nobody has tested or experimented with.

That email welcome flow. The one that may as well be referenced as a 'discount vending machine'....

Your store is your lab. It's where you learn. It's where you improve. There are endless opportunities across the customer journey to make improvements, test ideas and deliver your customers a better shopping experience backed by data.

My job is to work with you to manage and prioritise the process. Optimisation is about the marginal gains that drive real profitable ecommerce growth. It's a customer-centric mindset that defines your approach to growing your ecommerce business. An alternative to throwing more money into Google or Facebook.

Helping you make better use of data, technology and the human touch.

I've been doing this for 20 odd years. There's a lot of revenue you're missing out on.