Owen Whitehead - Head of Ecommerce - HSS Hire
“He will help you understand your online customers
better than you ever thought possible.”
BUILD YOUR ECOMMERCE GROWTH MACHINE
data-fuelled · customer-centred · technology-driven
My objective is pretty straightforward. To help you and your team uncover new routes to growth for your ecommerce brand. All too often you can get stuck in a continual loop of outsourcing and investing in Facebook or Google Ads to drive revenue growth. Where the your only route to scaleability is throwing more money into ads? I want to change that.
Own the journey. This is where you drive real growth. Across your customer's buying journey you will learn how to manage a process of learning, doing, testing and optimisation that will help you stabilise customer acquisition costs and build a scaleable marketing process that delivers you profitable new customers and repeat business. Done right, the process will save you time and money. Time you can invest in new initiatives. Money you can invest in your business.
Fuelled by data and customer insight and making best use of today's technology you will deliver your customers a truly personalised shopping experience before and after the sale.
I'm sharing 24 years of insight building and growing profitable ecommerce brands.
Let's see what, working together, you can accomplish.
Ecommerce Growth Consultant
& Shopify Expert
martech platforms that I partner with include
articles on growth strategywork as marketers on what matters
Should you a/b test product pricing on your Shopify store?
Targeting individual keywords? Nah. Learn how to create and use keyword clusters to drive organic ecommerce growth
You can now take customer support phone calls and track analytics within Gorgias
Share your stage: a little lesson on making what you make matter from Dave Grohl
How Your Work in Customer Retention Impacts Your Work in Customer Acquisition
How do you measure the impact of customer reviews on your product conversion rates?
Rivki - Ecommerce Manager at luxury menswear brand Private White VC
"Working with Ian is probably the best thing
that has happened to us in the last 6 years."
lessons on the value of retentionhow to keep your customers shopping
"Working with Ian over the past year, we have improved our UX through new site technologies, including a personal buying assistant, site search, personalisation and a new review system. Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest."Anne - owner of RoomToGrow.co.uk
articles on customer centricityhelping you GROW SALES (WITHOUT TRASHING PRICES)
Should you a/b test product pricing on your Shopify store?December 6, 2021
Shopify and the value behind creating product context pagesMay 20, 2021
I'm sharing learnings & technology discoveries from my own work
to help you profitably grow your ecommerce sales
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(there's never any pitching or spamming going on. promise.)
"His understanding of the customers thought process is exceptional"Sat Sindhar - MD at People®