Owen Whitehead - Head of Ecommerce - HSS Hire
“He will help you understand your online customers
better than you ever thought possible.”
Why do people buy what you sell?
It's a far easier question to ask when you're face to face with your customer. You uncover context and the need for product. Online, it's different, but it shouldn't be. You still have the opportunity to sell in context. To learn more about your customers and to understand what motivates purchase.
Your job is to guide your customer. To give them enough confidence to make their purchase (and I'm not talking here about discount codes...). It's the reason you dispatch the email welcome flows, build the product pages and master the post-purchase experience that helps you sell but also learn even more about your customer.
My job is to help you become truly customer-centred in your marketing. A blended approach fuelled by customer data, technology and the human touch. It's far more profitable and a more rewarding foundation to build your brand upon. Whatever it is that you sell. Whatever the reason it is that people buy.
It's what I've been doing now for 20+ years (or across 4 decades if that makes me sound any wiser?). Building and growing ecommerce brands.
Most clients (and I only work with a few at a time) are £1m+ turnover direct-to-consumer, retail or B2B brands in the UK, Europe or N. America.
Ecommerce Growth Consultant
articles on growth strategywork as marketers on what matters
Share your stage: a little lesson on making what you make matter from Dave Grohl
How Your Work in Customer Retention Impacts Your Work in Customer Acquisition
How do you measure the impact of customer reviews on your product conversion rates?
No free shipping? Explain to your customers why…
Shopify and the value behind creating product context pages
Retention? First take care of the simple stuff
Rivki - Ecommerce Manager at luxury menswear brand Private White VC
"Working with Ian is probably the best thing
that has happened to us in the last 6 years."
lessons on the value of retentionhow to keep your customers shopping
"Working with Ian over the past year, we have improved our UX through new site technologies, including a personal buying assistant, site search, personalisation and a new review system. Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest."Anne - owner of RoomToGrow.co.uk
articles on customer centricityhelping you GROW SALES (WITHOUT TRASHING PRICES)
Shopify and the value behind creating product context pagesMay 20, 2021
Is your desire for email addresses killing your growth?November 11, 2019
technology & the human touch to fuel real ecommerce growth
(there's never any pitching or spamming going on. promise.)
"His understanding of the customers thought process is exceptional"Sat Sindhar - MD at People®