Owen Whitehead - Head of Ecommerce - HSS Hire
“He will help you understand your online customers
better than you ever thought possible.”
Ecommerce Growth x
That popup. The one that displays to everybody. The same 10% discount message you've relied on for weeks... maybe months... sometimes years.
That product description. The one for your best selling product that was quickly written to meet the site relaunch deadline.
That mobile navigation menu. The one with the content and structure nobody has tested or experimented with.
That email welcome flow. The one that may as well be referenced as a 'discount vending machine'....
Your store is your lab. It's where you learn. It's where you improve. There are endless opportunities across the customer journey to make improvements, test ideas and deliver your customers a better shopping experience backed by data.
My job is to work with you to manage and prioritise the process. Optimisation is about the marginal gains that drive real profitable ecommerce growth. It's a customer-centric mindset that defines your approach to growing your ecommerce business. An alternative to throwing more money into Google or Facebook.
Helping you make better use of data, technology and the human touch.
I've been doing this for 20 odd years. There's a lot of revenue you're missing out on.
Ecommerce Conversion Optimiser
articles on growth strategywork as marketers on what matters
Share your stage: a little lesson on making what you make matter from Dave Grohl
How Your Work in Customer Retention Impacts Your Work in Customer Acquisition
How do you measure the impact of customer reviews on your product conversion rates?
No free shipping? Explain to your customers why…
Shopify and the value behind creating product context pages
Retention? First take care of the simple stuff
Rivki - Ecommerce Manager at luxury menswear brand Private White VC
"Working with Ian is probably the best thing
that has happened to us in the last 6 years."
lessons on the value of retentionhow to keep your customers shopping
"Working with Ian over the past year, we have improved our UX through new site technologies, including a personal buying assistant, site search, personalisation and a new review system. Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest."Anne - owner of RoomToGrow.co.uk
articles on customer centricityhelping you GROW SALES (WITHOUT TRASHING PRICES)
Shopify and the value behind creating product context pagesMay 20, 2021
Is your desire for email addresses killing your growth?November 11, 2019
No playbook, no 10x 🚀 growth formulas (you know the type).
Just 30 lessons, delivered daily to your inbox, on the
optimisation processes that fuel real ecommerce growth
(there's never any pitching or spamming going on. promise.)
"His understanding of the customers thought process is exceptional"Sat Sindhar - MD at People®