Owen Whitehead :: Head of Ecommerce :: HSS Hire
“He will help you understand your online customers
better than you ever thought possible.”
Optimising for ecommerce growth
... a healthy alternative to throwing more money at Google or Facebook.
Every successful ecommerce brand will get to this stage.
Growth becomes a little tougher. The curve flattens. The business has grown tremendously through the work of product and marketing teams. Now you're an established brand and it's time to plot your next stage of ecommerce growth. Competition is fierce. The acquisition channels, you've become so reliant on, are costly and it's time to widen your audience. Which means more spend and a rollercoaster ride of market discovery.
It's time to optimise.
This is where I work with my clients. Clients armed with great product, ambitious teams and a desire for continued growth. I'm here to help plot that next stage of growth working alongside management and in-house teams. Optimisation. Margin gain territory.
How to optimise?
✓ Begin by gathering crucial insights from your existing customers and community and making use of existing data
✓ Use those insights to review your customers' current shopping experience. It's time to prioritise the routes to marginal gains. Optimised product pages, product context pages for new audiences, highly personalised email flows to fuel conversion and organic growth
✓ Manage a programme of continual optimisation, experimenting and learning your way to drive down customer acquisition costs. Then you can profitably scale your business, via a blended channel approach to customer acquisition and retention.
These are optimisation processes that I’ve evolved over the past 25 years building and growing 100’s of ecommerce brands (including my own) for the long haul. The customer centric fundamentals remain. The processes adapt and it’s these processes that I teach and action for my clients today.
Ecommerce Growth Strategy
Consultancy & Coaching
THE OPTIMISER'S TOOLBOX
articles on growth strategywork as marketers on what matters
Should you a/b test product pricing on your Shopify store?
Targeting individual keywords? Nah. Learn how to create and use keyword clusters to drive organic ecommerce growth
You can now take customer support phone calls and track analytics within Gorgias
Share your stage: a little lesson on making what you make matter from Dave Grohl
How Your Work in Customer Retention Impacts Your Work in Customer Acquisition
How do you measure the impact of customer reviews on your product conversion rates?
Rivki Stoll :: Ecommerce Manager :: Private White VC
"Working with Ian is probably the best thing
that has happened to us in the last 6 years."
lessons on the value of retentionhow to keep your customers shopping
"From making recommendations for our tech stack to quickly adopting our brand's tone of voice in writing copy that converts to implementing experiments at all funnel levels, Ian was invaluable."Ben - Head of Growth at FieldGoods.co.uk
articles on customer centricityhelping you GROW SALES (WITHOUT TRASHING PRICES)
Should you a/b test product pricing on your Shopify store?December 6, 2021
Shopify and the value behind creating product context pagesMay 20, 2021
I run optimisation for a few good brands. This is where I teach what I learn.
Get tutorials to build your own optimisation process to your inbox each week.
I'm here to help you do your best work using customer insights, data & tech
to automate Klaviyo flows, build better product pages, improve site navigation, ads, popups...
you'll learn how to achieve better business results across your customer's entire buying journey.
(there's never any pitching or spamming going on. promise.)
Learn How To Optimise Using Tools Including:
Shopify ∙ Klaviyo ∙ Okendo ∙ Segmentify ∙ Recharge ∙ Shogun ∙ RetentionX ∙ Octane AI ∙ Gorgias ∙ Loyalty Lion
"His understanding of the customers thought process is exceptional"Sat Sindhar - MD at People®