helping you build your
ecommerce growth machine

get equipped with the strategy and technology that
drives profitable organic growth for your Shopify store

“He will help you understand your online customers better than you ever thought possible.”
Owen Whitehead - Head of Ecommerce - HSS Hire

Customer-led Ecommerce Growth Strategy

evolve your marketing STRATEGY

Starting out? Next stage ecommerce growth? Where to begin? Your customer.

You’ve reached the stage where you’re ready to lay the foundations for your next phase of business growth. Your brand has already achieved revenue success, mainly reliant on paid ads, and it’s clear that there’s a huge opportunity to build out your audience, increase conversion and more importantly now, customer retention.

My role is to help review, plan and prioritise the work ahead. To help you understand channel performance, carefully review each step of your user’s journey, dig deep into customer insights and set the framework to help you achieve next stage customer-led growth. To evolve your marketing strategy away from heavy investment in advertising to building your own route to ecommerce growth. Profitably and sustainably.

Typically clients are already posting revenue figures of £50k-£500k per month and based in the UK or Europe. I also work alongside funded startups to ensure the foundations are set from the beginning.

This can either be a one-off project with specific objectives or an ongoing partnership. Get in touch to learn more.

Ecommerce Marketing Technology Advisor

build & master your ECOMMERCE TECHNOLOGY stack

It's easy to get trapped in a marketing default routine. 'popup... grab your discount... welcome sequence... cart abandonment...' etc etc etc. You'll struggle to find an ecommerce brand not following the same templated approach.

Are you ready to invest and make smarter use of today's ecommerce technology?

Discover how to use technology to deliver your customer a better shopping experience.  Experience may be your most powerful differentiator. Start optimising your customer's journey using technology to personalise your marketing process being informed by data along the way.

I'm working directly with technology providers on a daily basis. Mastering their tools and extracting insights to help ensure you receive the best advice, take ownership of your tech stack and make a more informed selection and application of marketing technologies.

"Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest. Overall, in just 7 months, these new technologies have contributed to 15% of our total sales!"
Anne - owner of Room To Grow

How to increase sales through your email welcome series

create a revenue-driving, community-building, trust-enabling,  profit-generating, timed-to-perfection, utterly rewarding email welcome series for your subscribers

Learn how to convert more new store visitors into subscribers into buyers creating highly personalised welcome sequences

Welcome sequences are a ridiculously powerful tool for brands to use to drive customer acquisition. They're not just a mechanism for discount code delivery. They're built to help your new subscriber make their first purchase with ease.

Welcome sequences (flows and series) are massively under-utilised. You have the ability to personalise the entire process, from overlay through to a perfectly timed behaviour-triggered email series.

Learning through optimisation is the key. Building out a process of continual testing to drive subscriber and attributed revenue growth. Testing copy, testing imagery, testing timing, testing deliver mechanism. Constant marginal gains that significantly impact your ecommerce success.

Drive down acquisition costs and drive up conversion mastering the art of the welcome series. Get in touch to learn more.

"Ian protects our brand with a refreshing story telling strategy, that is about the heart of our product and the core processes behind it."

James New - Creative Director at Jessie and James

Content Caffeine - Organic Growth Stimulant For Ecommerce Brands

Why pump all your profits back into Google and Facebook to drive revenue growth?

There are better ways to grow your ecommerce business without getting hooked on paid advertising.

Content Caffeine™ is an organic stimulant for more creative ecommerce marketing.

Fuelled by the creative process, we'll work to drive organic growth creating the content that builds your audience through organic search, motivates purchase and inspires repeat business.

We'll dive into data and build your knowledge of your ideal customer working to a content calendar delivering articles, video and ridiculously interesting newsletters and email flows that help you build community around your brand and your products.  It makes it so much easier to sell products when you have an engaged community...

You'll inspire more customers to leave reviews worth reading. You'll create case stories highlighting your customer's and bringing your products into the context of their lives. Your work will make the shift from being company-focused to customer-led. It's a great way to build your ecommerce brand.

Content caffeine awakens the entire ecommerce growth process. Traffic growth. Conversion growth. Retention growth. It's future proof.

Let's fuel organic growth for your ecommerce brand


focusing in on where the money is made

"Working with Ian is probably the best thing that has happened to us in the last 6 years."
- Rivki - Ecommerce Manager at luxury menswear brand Private White VC



"I highly recommend working with Ian.
When growth came the results were much greater
than they would otherwise have been."

- Neil - founder of

Ecommerce Optimisation Testimonial



Read More Articles

Lessons on Ecommerce Growth

No playbook, no 10x 🚀 growth formulas...
Just 30 lessons delivered daily to your inbox
(from my own experience doing this for 20+ years)
on how to grow your ecommerce business profitably and sustainably.

(there's never any pitching or spamming going on. promise.)

"His understanding of the customers thought process is exceptional"
- Sat Sindhar - MD at People®

Ecommerce Marketing