helping direct-to-consumer brandsthe strategy, the technology & the optimisation process
achieve next stage ecommerce growth
“He will help you understand your online customers better than you ever thought possible.”
Owen Whitehead - Head of Ecommerce - HSS Hire
build for the long hauldata-informed · customer-centred · brand-driven
Let's start off with what I don't do. I don't work with copycat brands, amazon or eBay sellers, generalists or those with the desire to get rich quick.
Glad I got that off my chest.
Who DO I work with? My work takes place exclusively with customer-centred brands ready to make the shift from hunch-driven to data-informed marketing. Brands wary of escalating customer acquisition costs, a desire for difference and ready to provide their customers a better shopping experience before and after the sale.
So, what do I do? I ask questions. I challenge current marketing practice. I help you figure out how to take an already successful direct to consumer brand to the next level. We focus on the long haul. Shifting the balance from over investment in paid advertising towards a blended acquisition x retention strategy. Using customer insight to build loyalty, create community and ultimately grow your business profitably and sustainably.
We make it fun too. It's a challenge, but we're up for it, right?
Ecommerce Growth Advisor
"Working with Ian is probably the best thing that has happened to us in the last 6 years."
- Rivki - Ecommerce Manager at luxury menswear brand Private White VC
ON REAL GROWTH STRATEGYfocusing in on where the money is made
ON THE VALUE OF RETENTIONCOVERING ECOMMERCE RETENTION STRATEGY
"I highly recommend working with Ian.
When growth came the results were much greater
than they would otherwise have been."
- Neil - founder of Vaping.com
"Working with Ian over the past year, we have improved our UX through new site technologies, including a personal buying assistant, site search, personalisation and a new review system.
Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest. Overall, in just 7 months, these new technologies have contributed to 15% of our total sales!"
- Anne - owner of Room To Grow
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been. I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses. He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.
"A genius at story telling and portraying the true essence of our product."
No playbook, no 'oven ready' formulas, just weekly advice on how
to build and grow a profitable, sustainable ecommerce brand through your email marketing.
(there's never any pitching or spamming going on. promise.)
"His understanding of the customers thought process is exceptional"
- Sat Sindhar - MD at People®