Advancing the use of KlaviyoI work with a very select group of (premium, food & drink and lifestyle) brands to increase sales & build lasting relationships with their customers using Klaviyo
for ambitious direct to consumer brands
"If you're not using Ian and Klaviyo to grow your business by at least 20% - 30% you must be crazy."
Adam Watson - co-founder of HollywoodMirrors.co.uk
Klaviyo master PartnerKlaviyo Coaching · Klaviyo audit · Klaviyo Management
& Email Marketing Specialist
What I'm not going to do for you.. manage Klaviyo to send newsletter campaigns to your entire list where the focus is on design and making things look pretty.
Most direct to consumer brands are not using Klaviyo to the best of its capabilities. It's not simply Mailchimp 2.0.
For today's modern ecommerce business, the ability to centralise customer communications through a platform, such as Klaviyo isn't wow-factor... it's a must-have.
Syncing customer behavioural data and learning, through the collection of zero party data, your customers' shopping habits, will deliver your customer a truly personalised shopping experience. That's what makes you the money. To drive acquisition. To drive retention. And to do so without spending a penny more on ads.
I've been an advocate for Klaviyo since launch. As an email marketing specialist, I understand the value Klaviyo offers. As the first platinum partner outside North America, I've worked with over 250 UK & European brands to help them master the skills, the platform and to action the strategies that drive real ecommerce growth.
Klaviyo isn't just an email marketing platformget guidance and advice as you manage your email marketing in-house
It's not just a plug-and-play exercise. Your entire email marketing mindset transitions from the email blast mentality to a structured process of automated flows and behaviour-targeted campaigns and sequences.
With Klaviyo you have the opportunity to deliver your email subscribers a better experience. An experience based upon the individual, not the list. An experience that rewards you with greater, more profitable acquisition and retention revenues through the email channel.
I want you to do the work. With my guidance (having audited and managed 100+ klaviyo accounts) I work alongside ecommerce founders and in-house marketers to teach you how to build, manage and optimise email acquisition and retention strategies.
IAN RHODESUK-based Klaviyo Expert
latest klaviyo client resultsyearly sales attributed to Klaviyo for my core clients
actioning advanced email marketingcustomer-centred ⬝ data-informed ⬝ story-driven
I work one-to-one with a small number of direct-to-consumer (DTC) brands in order to successfully help them build their email strategy and processes using Klaviyo.
Ecommerce clients, start-ups and established brands, engage me to help define their email marketing strategy and then help them optimise their email marketing process taking full advantage of the opportunities Klaviyo now offers them in-house.
Working with Shopify, Magento 2, WooCommerce and BigCommerce ecommerce clients to provide advice through the integration process through to planning and actioning an advanced ecommerce marketing strategy.
Email Marketing. Optimised.managing campaigns, tactics, flows & customer segmentation to help you send better emails
Our work together is an on-going process of learning. To help you convert visitors into subscribers, to optimise welcome sequences and campaigns and ultimately, to fuel customer lifetime value through your email marketing.
Our work spans across the following expertise & Klaviyo features:
Email Marketing Foundations
Email Marketing Audit
Performance review and ensuring we have access to key relevant data
Ensuring dataflow and integration is synced correctly within your ecommerce platform
List Growth Strategy
Actioning a continual process of a/b testing and list growth optimisation
Email Branding & Tone
Give your customers a reason to subscribe
Deliverability Review & Processes
Shift from the perilous spam folder... ensure your list is clean, relevant and reachable
Acquisition & Retention Strategy
Effective onboarding of new subscribers
Bring your communications to a one-to-one level
Advancing cart recovery campaigns based on customer behaviour, value and demographics
Send smarter product-focused emails to highly engaged subscribers
Give customers all the information they need at the right time
Campaign Management & Flow Optimisation
Subject Line Testing
a/b testing across subject line and email previews by flow and campaign
A/B test your way to greater email click rates
Image + Copywriting
Motivate subscribers to read and engage with your email newsletters
Attribution & Reporting
Gain insight into the real success of your email marketing strategy
Design for the majority of your subscribers
ready to grow your product sales using Klaviyo?
Let's book a call so you can guide me through your plans and objectives using Klaviyo. I can then run through how I help my ecommerce clients through review, coaching and on-going management to drive profitable, sustainable growth using Klaviyo.
You can contact me at [email protected] or just book a call using the form below.