Klaviyo Agency - UK, Europe & USA

ACTIONING customer-centred email strategies
for ambitious ECOMMERCE BRANDS

increase your sales & build lasting relationships
with your customers using klaviyo

"If you're not using Ian and Klaviyo to grow your business by at least 20% - 30% you must be crazy."
Adam Watson - co-founder of HollywoodMirrors.co.uk

UK Klaviyo Expert

Klaviyo Platinum Partner
& Email Marketing Specialist

Klaviyo 1-2-1 Coaching · Klaviyo Performance Review · Klaviyo Account Management

Klaviyo has become my go-to ecommerce growth tool. An email marketing platform I've preached, taught, managed and optimised for my clients since it's early days. So much so, I was the first Klaviyo platinum partner outside the USA. 🏆.

It's my role to help you master the opportunities Klaviyo presents your brand. As a tool to drive sales and build long lasting relationships with your customers.


get guidance and advice as you manage your email marketing in-house

However. It's not just a plug-and-play exercise. Your entire email marketing mindset transitions from the email blast mentality.

With Klaviyo you have the opportunity to deliver your email subscribers a better experience. An experience based upon the individual, not the list. An experience that rewards you with greater acquisition and retention revenues through the email channel.

I want you to do the work. With my guidance (having audited and managed 100+ klaviyo accounts) I work alongside ecommerce founders and in-house marketers to teach you how to build, manage and optimise email acquisition and retention strategies.

Klaviyo Consultancy & Training - UK


UK-based Klaviyo Expert

actioning advanced email marketing

customer-centred ⬝ data-informed ⬝ story-driven

I work one-to-one with a small number of direct-to-consumer (DTC) brands in order to successfully help them build their email strategy and processes using Klaviyo.

Ecommerce clients, start-ups and established brands, engage me to help define their email marketing strategy and then help them optimise their email marketing process taking full advantage of the opportunities Klaviyo now offers them in-house.

Working with Shopify, Magento 2, WooCommerce and BigCommerce ecommerce clients to provide advice through the integration process through to planning and actioning an advanced ecommerce marketing strategy.

Email Marketing. Optimised.

managing campaigns, tactics, flows & customer segmentation to help you send better emails

Our work together is an on-going process of learning. To help you convert visitors into subscribers, to optimise welcome sequences and campaigns and ultimately, to fuel customer lifetime value through your email marketing.

Our work spans across the following expertise & Klaviyo features:

Email Marketing Foundations

  • Email Marketing Audit

    Performance review and ensuring we have access to key relevant data

  • Klaviyo Feasibility

    Ensuring dataflow and integration is synced correctly within your ecommerce platform

  • List Growth Strategy

    Actioning a continual process of a/b testing and list growth optimisation

  • Email Branding & Tone

    Give your customers a reason to subscribe

  • Deliverability Review & Processes

    Shift from the perilous spam folder... ensure your list is clean, relevant and reachable

Acquisition & Retention Strategy

  • Welcome Sequencing

    Effective onboarding of new subscribers

  • Behaviour-Triggered Emails

    Bring your communications to a one-to-one level

  • Cart Abandonment

    Advancing cart recovery campaigns based on customer behaviour, value and demographics

  • Browser Abandonment

    Send smarter product-focused emails to highly engaged subscribers

  • Post-Sale Communications

    Give customers all the information they need at the right time

Campaign Management & Flow Optimisation

  • Subject Line Testing

    a/b testing across subject line and email previews by flow and campaign

  • Call-To-Action Testing

    A/B test your way to greater email click rates

  • Image + Copywriting

    Motivate subscribers to read and engage with your email newsletters

  • Attribution & Reporting

    Gain insight into the real success of your email marketing strategy

  • Mobile First

    Design for the majority of your subscribers

ready to grow your product sales using Klaviyo?

Let's book a call so you can guide me through your plans and objectives using Klaviyo. I can then run through how I help my ecommerce clients through review, coaching and on-going management to drive profitable, sustainable growth using Klaviyo.

You can contact me at [email protected] or just book a call using the form below.