“Working with Ian is probably the best thing that has happened to us in the last 6 years. Ian has managed to help us turn a corner by training up our team immensely."
- Rivki, Ecommerce Manager at Private White VC

You're wary of escalating costs across Google and Facebook. Sometimes it feels great (when CPAs are in your favour) other times it can feel like a trap. My role is to work with you to help reduce acquisition costs. To do more to acquire and retain customers and to build community and loyalty around your brand. Something, perhaps, your agency partners don't appear to prioritise. They like to help you spend more, right?

I want you to manage your ecommerce in-house. To build the skills, knowledge and insights needed to drive growth. It's where brands see the greatest success. Taking ownership of their marketing.

The majority of our focus is placed upon optimisation.  'How' to optimise and helping you get confident with the process of optimisation. To help you make best use of the data and marketing technology available to you. To invest wisely and get the most out of each tool you bring onboard.

I work with you and your team to review traffic growth strategies, paid and organic, and the whole shopping experience. I provide honest feedback and help focus your traffic growth to create scaleable, profitable routes to market. We work to a plan. The key to profitable growth is turning those visitors into shoppers and those shoppers into repeat customers.

Our work together spans across:

Evolving the marketing process with a structured approach to learning and optimisation

Ensuring you're using and mastering the most suited marketing technology to help automate, personalise and scale your business

Creating and optimising list growth strategies to onboard potential customers

Making the best use of product and lifestyle imagery and video to help differentiate your brand

Learning how to grow your ecommerce business internationally - advancing shipping strategies and returns policies - to give international customers confidence to purchase

Building and optimising email marketing flows, sequences and campaigns to drive customer acquisition and retention

Using behavioural data to fuel customer insight and set foundations beginning your a/b testing

Integration of personalisation processes across your homepage, category and product pages

Mastering email segmentation to send more personalised, more relevant email

Optimising your Google Ads Shopping feed to target purchase-ready visitors. Setting budgets, target acquisition costs and scaling with confidence

Setting the foundations for your work in SEO. Bringing structure and understanding to how you build organic growth

Planning your pricing, shipping & discounting strategy to incentivise new customers and reward existing customers

Understand customer lifetime value & target your best customer profiles

To bring a clearer understanding of the use of data and customer-insight to make more informed decisions

Know the Shopify, WooCommerce & Magento apps that help you optimise, boost conversion and improve the customer experience

Optimisation across the entire customer journey