Your guide on the road
to ecommerce growth

ecommerce coaching for business owners and their marketing teams


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Providing trusted, ongoing mentoring and guidance to business owners and in-house marketers as we ready your brand for the next stage of growth.

Coaching suits ecommerce brands that have already achieved initial success and are ready to achieve their next phase of growth. I do work with highly ambitious startup founders too

For more established brands, I work direct with in-house teams to help master the skills, technology and agile processes that full sustainable, profitable growth.

Ecommerce Coach UK

Ian Rhodes

Ecommerce Growth Coach

Working with Ian is probably the best thing that has happened to us in the last 6 years. Ian has managed to help us turn a corner by training up our team immensely."
- Rivki, Ecommerce Manager at Private White VC

I'm here to guide you as you develop your strategy and skills ready to drive next stage ecommerce growth

You're wary of escalating costs across Google and Facebook. Sometimes it feels great (when CPAs are in your favour) other times it can feel like a trap. My role is to work with you to help reduce acquisition costs. To do more to acquire and retain customers and to build community and loyalty around your brand. Something, perhaps, your agency partners don't appear to prioritise. They like to help you spend more, right?

I want you to manage your ecommerce in-house. To build the skills, knowledge and insights needed to drive growth. It's where brands see the greatest success. Taking ownership of their marketing.

The majority of our focus is placed upon optimisation.  'How' to optimise and helping you get confident with the process of optimisation. To help you make best use of the data and marketing technology available to you. To invest wisely and get the most out of each tool you bring onboard.

I work with you and your team to review traffic growth strategies, paid and organic, and the whole shopping experience. I provide honest feedback and help focus your traffic growth to create scaleable, profitable routes to market. We work to a plan. The key to profitable growth is turning those visitors into shoppers and those shoppers into repeat customers.

Our work together spans across:

Evolving the marketing process with a structured approach to learning and optimisation

Ensuring you're using and mastering the most suited marketing technology to help automate, personalise and scale your business

Creating and optimising list growth strategies to onboard potential customers

Making the best use of product and lifestyle imagery and video to help differentiate your brand

Learning how to grow your ecommerce business internationally - advancing shipping strategies and returns policies - to give international customers confidence to purchase

Building and optimising email marketing flows, sequences and campaigns to drive customer acquisition and retention

Using behavioural data to fuel customer insight and set foundations beginning your a/b testing

Integration of personalisation processes across your homepage, category and product pages

Mastering email segmentation to send more personalised, more relevant email

Optimising your Google Ads Shopping feed to target purchase-ready visitors. Setting budgets, target acquisition costs and scaling with confidence

Setting the foundations for your work in SEO. Bringing structure and understanding to how you build organic growth

Planning your pricing, shipping & discounting strategy to incentivise new customers and reward existing customers

Understand customer lifetime value & target your best customer profiles

To bring a clearer understanding of the use of data and customer-insight to make more informed decisions

Know the Shopify, WooCommerce & Magento apps that help you optimise, boost conversion and improve the customer experience

Optimisation across the entire customer journey

Recommendations for a Ecommerce coach or mentor

it can be fun!?

"I've worked with Ian since 2017 and he has been incredible!

He truly has become an essential part of the business and continues to exceed my high expectations in every way. Ian's also very fun to work with which is an added bonus!"
- Keri-Anne - Founder of a women's fashion brand

okay... there's a business value too...

Without a doubt the business would not be where it is today without Ian.

He has supported me on everything; I rarely make a move without checking in with Ian. His balance of action alongside coaching is the ideal combination, allowing me to learn but jumping in when needed.

Ian has a fun and easy going nature allowing for honesty every step of the way that benefits you and your business. I would recommend Ian to any eCommerce business owner and plan to keep him involved in my business for many years to come."
- Heather - Founder of a pet retail brand

Recommendations for a Ecommerce coach or mentor

Your product + the shopping experience =
your ecommerce growth machine

teaching skills and sharing insights across DATA, TECHNOLOGY AND THE HUMAN TOUCH


  • The Tools Needed

    get equipped with the right technology to deliver your customers a better shopping experience

  • The Data Needed

    making sure your data is clean and you have access to the right data through Google Analytics, Google Tag Manager and Event Tracking

  • Time Management & Productivity

    Reviewing how time is currently spent to ensure you're working to a more structured process making full use of automation tools and technology

  • Growing Your Audience

    Full audit of existing traffic and traffic channels to help ensure paid and organic growth strategies and ready to scale


  • Personalisation

    Using technology and the human touch to deliver your site visitors a better shopping experience

  • Content & SEO Strategy

    be the brand that educates - work to a creative strategy where creating and sharing content helps your customers learn, builds trust and drives sales

  • Conversion Optimisation

    putting in place a process of continual optimisation to help make it easier for people to find the products and information they need to purchase with confidence

  • Advancing Email Marketing

    structuring list growth, welcome sequences and targeted behaviour-based segments to drive conversion


  • Post Purchase Experience & Retention

    Let's give people a reason to leave reviews, share with friends and feel rewarded through your post-purchase communications and the unboxing experience

  • Build Your Community

    make your customers feel like they've joined an exclusive club through the content you share, the insight you delivery and the community you build

  • Driving Loyalty

    to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or product.

  • Targeting New Audiences

    Strategically scaling and reaching new audiences or to widen your reach through hyper-targeted FB advertising


Costs, technology, contracts etc


To check availability use the form below (or email me at [email protected]) and I’ll be in touch to learn more about your brand and to discuss how I may help grow your ecommerce business.

“I have no hesitation in recommending Ian to any start up business owner no matter how small your niche, he is truly outstanding”
– Sharon Demmery – Founder of