Growth isn't simply about revenue. It's about profit. Money in the bank. That sweet spot between selling more and earning more.

Get ongoing, trusted advice from an ecommerce marketing 'veteran' on how to optimise for real growth using business metrics & customer insights

Somebody to guide you on the strategies, technology and processes that deliver real ecommerce growth.

Here's what you'll learn;

• how to create and understand your business metrics dashboard so you know what you're work for
• how to prioritise your time and own the process of ecommerce growth
• how to gather key customer insights that form the foundation for your work
• how to optimise product pages using customer insights that fuel conversion
• how to grow AOV using automated product cross-sells and up-sells
• how to create and optimise welcome flows that shift focus from price to customer outcome
• how to optimise cart abandonment flows based on customer insight
• how to map out and optimise the post-purchase experience to drive customer retention
• how to optimise popups that trigger content-based welcome flows
• how to build and optimise landing pages that link customer objectives with product benefits
• how to optimise content to improve Google ranking and fuel organic growth

Building and marketing an ecommerce brand is an adventure. It's a rollercoaster of results and emotion, there’s no question about that. One where the priorities you place and the decisions you make are critical to growth success. And by growth, I’m talking the profitable, sustainable type of growth. Real growth.

I’ve been there too. I’ve built an ecommerce brand from scratch (the stereotypical back of a beer mat idea that somehow takes on its own life). I’ve also advised 250+ ecommerce founders over the past 12 years across an ever-widening array of challenges they face. I get it. You don’t get it until you’ve done it.

I advise founders and in-house marketing teams at stores that are serious about building for the long haul.

Markets? My clients are founders and/or marketing teams of direct to consumer brands and specialist retailers. Product makers and market shakers. The majority are building clothing, health & lifestyle or food & drink brands. Brands with a purpose. Usually with a story to tell. Brands where repeat business and customer loyalty is critical to success.

Platform? Mostly Shopify or Shopify Plus. Occasionally Magento 2, WooCommerce or Demandware.

Countries? Here in the UK & Europe

My coaching and the guidance you receive is tailored to you. No playbook. No 10x growth plans that guarantee success. This is the real work.

Stores with less than 100 visitors per day, dropshippers, general retailers, Amazon sellers, side hustlers or those with the desire to get rich quick. If you’re looking for the easy route?

a) it doesn’t exist
b) we’re not a good match

My clients are either growth hungry or already established brands. Founders and teams invested in creating products & retailing to markets where products matter to their customers.

Where do we start? With a big old chat through where you’re at right now, how you got there and where you want to head. Our remit is wide. The who, the what, the why’s and the when’s. Our first meaningful task it to prioritise the work.

I’m here as your trusted advisor. I’m also a practitioner. I get this stuff. We get granular learning the data. I'm not going to tell you to spend more. This is about customer-led ecommerce growth - you'll learn how to drive organic growth. We get slightly nerdy adopting the tech. We get creative working on ideas across your product pages, email sequences and comms. We work through how you make what you make matter (to those that matter most).

Most important of all. I'll give you access to customer insight direct from your customers. You'll discover how to use Voice of the Customer data and customer insights to prioritise your work and focus in on the areas where growth opportunity exists.

I work with a select few teams. People that I can get on with and people that I believe in. It has to be a two-way relationship. You’re putting your trust in me and that means an awful lot. I never take it for granted.

You’ll have questions.  A lot of questions. I’d be naïve to say I have all the answers, but this is an ongoing process. I’m there in your corner to find solutions and to give you real confidence in the decisions you make and the priorities you maintain.

On the operations side...

• How do we use customer data to fuel insights, your work and business growth?
• How do you make best use of technology? What tech should you be using? How do you justify new tech? Will it scale?
• What channels work best for us? What about attribution?
• What is our retention strategy and how do we incentivise repeat business without heavily discounting our products?
• What pricing strategy suits us? Shipping costs? Do I discount?
• How can I improve inventory management, order processing and dispatch?
• How can we launch new products successfully?
• What strategies am I missing? Where do I need to invest our time?
• I love the idea of building community. What are the steps to take?
• What does data tell me I don't already know? What actions do I now need to take?
• What do I outsource? Are my agency doing their job correctly?

On the practical side...

• How do we understand and measure our customer lifetime value?
• What Klaviyo email flows should we build? what segments should we focus on?
• How do we better personalise the shopping experience?
• How do we capture more relevant customer data as we grow our list?
• I need data.... I think. What data do I need?
• Copywriting is a struggle, what tone best suits our brand?
• How do we get more customer reviews? Quality as well as quantity?
• How can we develop our loyalty programme?
• How do we make the most of the post-purchase experience?
• What apps should we be looking to use? What budget works for our tech stack?
• I love the idea of creating articles and new landing pages, but what should we be writing about?

There's a lot for us to cover. Let's prioritise.

AKA What do you get for your money?

We have scheduled weekly, fortnightly or monthly calls. Your time. Your decision. Usually around 30mins to an hour. Zoom, phone, screenshares, whatever we need to do. Each call we review data and the work that’s taking place, discuss challenges and plan for the week ahead.

We use Slack. We use email. I’m here to answer questions and provide all the insight I can throughout our work together. My job is to provide value. An ROI-based value? It’s difficult to attribute, but I’d sure hope you see worth behind our work together.

In the background I'm discovering and sharing customer insights from within your business. I’m sharing advice on how to make best use of that data to prioritise your work. Not generic motivational bullshit (you’ll get enough of that on LinkedIn). Real, practical advice. Your time is precious, we’ll keep this as productive and as succinct as we can. More time for you to lead and do the doing. The reality of building an ecommerce brand.

You’re not stuck in a long-term contract. Again, my objective is to provide value beyond a contract for work. This is all I do now. I learn. I coach. I teach. If it’s not working for you then we part ways. I’ll do my darnedest to make sure that doesn’t happen, but you never know for sure.

So, I’m here to share 25 years in the trenches of ecommerce. Seeing what works, what doesn’t work, what should work and what never will. It’s never been a more exciting time to run an ecommerce business. As I said earlier, it’s an adventure. I’m here to deliver you guidance each step of your ecommerce growth journey.