1-2-1 ecommerce coaching
expert guidance as you build your brand for the long haul
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IAN RHODES: ECOMMERCE GROWTH COACH
*** November update: I'm currently at capacity for coaching clients.
Join the Ecommerce Growth Academy to receive free weekly guidance to help you grow your ecommerce business. This is also where you'll find out first when I next have availability ***
BRING 20+ YEARS OF EXPERTISE BUILDING ECOMMERCE BRANDS TO YOUR BUSINESS
Providing expert 1-2-1 guidance to both founders and in-house marketing teams as we work together to build your ecommerce business profitably & sustainably.
Coaching suits startup brands that have already achieved initial success and are ready to fuel their next stage of growth.
For more established brands, I work direct with in-house marketers to help master the skills, tools and processes that drive profitable growth.
I’m Here To Help You Build Profitable Growth
Ensure you're using the right marketing technology and apps for your store
Rapidly grow your email subscriber list to onboard potential customers
Establishing realistic acquisition cost targets
Develop your customer retention strategy to grow repeat business
Begin recovering more abandoned carts using behaviour-based email and messenger automations
Master email segmentation to drive personalisation
Optimise your Google Ads Shopping feed to target purchase-ready visitors
Focus your price, shipping & discounting strategy
Understand customer lifetime value & target your best customer profiles
Gather key insight from Google Analytics
Know the Shopify, WooCommerce & Magento apps that boost conversion
Personalise the entire customer journey
TURNING HOBBIES INTO SUSTAINABLE BUSINESSES...
"I've worked with Ian since 2017 and he has been incredible! He's taken a hobby of mine and turned it into a full-time business by increasing turnover by almost 2000%.
He truly has become an essential part of the business and continues to exceed my high expectations in every way. Ian's also very fun to work with which is an added bonus!" - Keri-Anne - Founder of StyleofBeyond.co.uk
customer-centred ∙ data-informed ∙ story-driven
FOUNDATIONS
Ecommerce Marketing Technology Review
to ensure the necessary tools and data are in place, tracking and functioning correctly
Customer Insight
collating data from existing customers to help improve upon the buying experience
Ecommerce Platform & SEO
How to successfully set up your ecommerce store and the fundamentals of SEO
Data Insight
using Google Analytics to discover purchase road-blocks and growth opportunities
CONVERT
Increasing AOV
product & category focus pre-purchase up-sell of relevant low-cost items to increase average order value
List Growth
series of tests across copy, imagery, timing and source to help increase % of non-buying customers that register for email updates
Conversational Marketing & Welcome Sequences
optimisation of personalised email & messenger marketing based upon the browser behaviour of non-purchasing customers
Cart Recovery
running an optimisation programme across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery
SCALE
Browse Abandonment
managing behaviour-based email automations that deliver subscribers with product-specific insight, scarcity and social-proofing based on product views to help motivate purchase
Product Reviews
managing and optimising the review request programme to inspire happy customers to leave product reviews that give other customers great insight into product benefits.
Driving Loyalty
to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or merchandise.
Advanced Email Marketing
Segmentation, Automations and Retention Strategies
YOUR QUESTIONS ANSWERED
Costs, technology, contracts etcREADY TO LEARN MORE?
To check availability use the form below (or email me at [email protected]) and I’ll be in touch to learn more about your brand and to discuss how I may help grow your ecommerce business.
“I have no hesitation in recommending Ian to any start up business owner no matter how small your niche, he is truly outstanding”
– Sharon Demmery – Founder of Demmerys.com