“Working with Ian is probably the best thing that has happened to us in the last 6 years. Ian has managed to help us turn a corner by training up our team immensely."
- Rivki, Ecommerce Manager at Private White VC

You're wary of escalating costs across Google and Facebook. Sometimes it feels great (when CPAs are in your favour) other times it can feel like a trap. My role is to work with you to help reduce acquisition costs. To do more to acquire and retain customers and to build community and loyalty around your brand. Something, perhaps, your agency partners don't appear to prioritise. They like to help you spend more, right?

I want you to manage your optimisation in-house. To build the optimisation skills, knowledge and conversion insights needed to drive profitable growth. It's where brands see the greatest success. Taking ownership of their conversion strategy.

The majority of our focus is placed upon optimisation.  'How' to optimise and helping you get confident with the process of optimisation. To help you make best use of the data and marketing technology available to you. To invest wisely and get the most out of each tool you bring onboard.

I work with you and your team to review traffic growth strategies, paid and organic, and the whole shopping experience. I provide honest feedback and help focus your traffic growth to create scaleable, profitable routes to market. We work to a plan. The key to profitable growth is turning those visitors into shoppers and those shoppers into repeat customers.

Our work together spans across:

Evolving the conversion process with a structured approach to learning and optimisation

Ensuring you're using and mastering the most suited marketing technology to help automate, personalise and scale your conversion strategy

Creating and optimising list growth strategies to onboard potential customers

Making the best use of product and lifestyle imagery and video

Building and optimising email welcome flows and behaviour-triggered sequences  to drive customer acquisition

Using behavioural data to fuel customer insight and set foundations beginning your a/b testing

Integration of personalisation processes across your homepage, category and product pages

Optimising your product pages - the imagery, copy and structure

Planning your pricing, shipping & discounting strategy to incentivise new customers and reward existing customers

Understanding the value of product scarcity

Learning how to set up and track micro conversions to make more informed decisions

Know the Shopify, WooCommerce & Magento apps that help you optimise, boost conversion and improve the customer experience

Optimisation across the entire customer journey