Most founders are asking how to improve retention.The better question is to ask why retention is weak in the first place. Every founder wants better retention. And it makes sense. 100% sense. Why? CAC is up. Paid media feels like throwing money into a hole that keeps getting deeper. And …
Why scaling growth has to be incremental and what happens to brands that skip the work?
I’m going to caveat everything I’m writing today by saying I HAVE BEEN THERE. I know and appreciate the desire to scale an ecommerce business at speed. To add those extra zeroes to the revenue figures is a huge accomplishment and milestone. However. Most ecommerce founders think about scaling wrong. …
Fix First: Why getting more traffic into a broken store is the most expensive mistake in ecommerce
Late afternoon, as part of my daily writing routine, I take one takeaway from my day’s work and write an article as a lesson for founders… and every founder I speak with wants more traffic… so let’s dig down into why traffic may not be the growth fix you’re looking …
Your Ecommerce Growth Machine Runs on Human Truth
Why emotive selling and customer insight are the fuel every ecommerce system depends on You’ve built everything correctly and still sales aren’t growing at pace. Why? You’ve done the hard work. The tracking is clean. The data flows correctly from purchase to platform. Your Google Ads campaigns feed on quality …
Why You’re Seeing Channel Growth Without Business Growth
Every agency is hitting their numbers. And yet the business is barely growing. The SEO agency points to ranking improvements. The paid media agency reports a healthy ROAS. Email is delivering open rates the benchmark reports say are good. Each channel, in isolation, looks like it’s performing. But revenue is …
How Can AI Help You Get Better at Writing Copy With The Human Touch?
Everyone (and I mean EVERYONE!) is talking about how to get better at AI.What if the real competitive edge in the next stage of your growth is getting better at being human? The Situation: How Ecommerce Brands Are Rushing Into AI and What’s Getting Lost Open any ecommerce newsletter, attend …
One Month of Optimisation Work: How It Creates a Different Kind of Ecommerce Growth
In this article you will learn how a focused month of optimisation work can start to unshackle your store’s sales revenue from your ad spend Does It Feel Like Your Ecommerce Growth Is Chained to Ad Spend? You know how this works because you’ve lived it…. Growth comes from spend. …
A 5 Minute Explainer of the Manage the Machine Mindset
The Ecommerce Growth Problem: Busy Teams, Slowing Momentum There is no shortage of things to do in ecommerce. You’ve got Ads to run. Copy to write. Emails to send. Product pages to optimise. Search rankings to chase. Customer experience needs to be continuously improved. The list does not shorten. If …
How I Work as an Ecommerce Growth Consultant: The Process Is My Product
Why Template-Driven Consulting Fails for Real Ecommerce Growth There is a version of ecommerce consulting that looks like this: The framework stays fixed. The solution is repeatable. The consultant is, essentially, a human template. That is not how ecommerce growth works. And after 25 years of working inside ecommerce businesses, …
Will RetentionX Change the Way You Work in Ecommerce Growth? 5 Key Growth Questions Answered
Five questions every ecommerce founder needs answered. One platform that answers all of them. There is a version of running an ecommerce brand where you make decisions with confidence; Most founders do not operate in that version. They operate in the version where data lives in three different tools, nobody …
Stuck Deciding Whether To Hire an Agency or an In-House Team? Read This First.
The real reason agencies and in-house marketing both feel like failure, and what founders are actually looking for. Why Do Ecommerce Founders Become Trapped Bouncing Between Agencies and DIY Marketing? At some point in the growth of almost every ecommerce brand, the founder reaches a decision that feels like it …
What a Google Ads Consultant Should Actually Be Doing To Earn Their Fees
This is a step-by-step guide for DTC brand founders who want to know if their money is being well spent (and their ecommerce growth machine is being properly operated). In my job, I get asked a lot of questions from founders running seven-figure ecommerce brands. Let’s dive deep today into …