Hiring an ecommerce SEO expert should be a growth decision.Too often, it becomes a ranking experiment. My work creating, implementing and optimising content strategies requires SEO competence beyond an AHREFS subscription and a list of product category keywords. My job is to get my client to think, act and work …
Just how much time do we really need to build an Answer Machine?
And where that time is actually spent? When founders hear about building an Answer Machine, the reaction is usually positive… and like most conversations regarding SEO and Content Strategy, followed quickly by concern. “This makes sense. But this sounds like a lot of work.” That concern is valid.But it’s also …
What is Answer Engine Optimisation (AEO)? And Why Build an Answer Machine?
Building an Answer Machine is now a requirement for modern SEO For most of its life, SEO was about visibility. I know. I’ve been working SEO in Ecommerce for over 25 years now. Ranking pages.Winning keywords.Driving clicks. But something fundamental, something BIG has happened and SEO has changed. Search engines …
Answer Machine: the components of a successful ecommerce content strategy
And why it starts with building an Answer Machine Most ecommerce founders I speak to don’t doubt the value of organic growth. They doubt the path. They’ve seen brands win with content.They’ve invested in SEO before.They know paid acquisition is fragile. But they’re stuck in the middle unsure what to …
Building an Answer Machine: Your customers already wrote your best SEO content
Your customers already wrote your best SEO content Why real customer voice is fundamental to building the Answer Machine Most ecommerce brands think of testimonials and reviews as conversion tools. Star ratings.Homepage quotes.A trust badge near the add to cart button. Useful …. but incomplete. In 2026, customer feedback is …
Build An Answer Machine & Become Your Customer’s Obvious Choice
Why ecommerce brands must evolve their SEO strategy in 2026 Every weekday for the past 25 years (I take the weekends off…) I’ve been working SEO. For 100’s of brands across dozens upon dozens of industries. SEO has been my calling. And right now SEO fascinates me more than ever. …
Ecommerce Growth Isn’t Magic. It’s Machine Work.
Most ecommerce teams still talk about growth like it’s a moment. A campaign.A launch.A channel “unlock”. But the reality is far less romantic and far more reliable. Ecommerce growth is machine work. Your business is a machine, not a series of hacks Every ecommerce business is a system made up …
Why I Don’t Offer “Free Audits” … and What I Do Instead
The internet is full to the brim with people happy to tell you what’s wrong with your business. Run an audit.Get a teardown.Download a free report. You’ll be told your site is slow. Your SEO is broken. Your emails aren’t converting. Your ads could be better. Your UX needs work. …
The Best Product Bundling App For Shopify Stores? Here’s my Verdict
If you run a direct-to-consumer brand, you already know the pressure points. Paid acquisition is more expensive. Margins are tighter. And simply driving more traffic is rarely the answer. The brands that grow profitably tend to focus elsewhere. They obsess over average order value, customer experience, and repeat purchase behaviour. …
How to Future-Proof Your Ecommerce Operations
Future-proofing an ecommerce brand is not about predicting the future. It’s about changing how you operate today. Most ecommerce teams are busy. Very busy. Dashboards are reviewed. Reports are shared. Weekly calls are held. Slides are built. Graphs go up and to the right, or sometimes worryingly sideways. And yet …
When Your Ecommerce Business Grows, Should You Delegate the Work You Did as a Startup?
There’s a moment in most ecommerce businesses where growth quietly changes what’s expected of the founder. In the early days, you are the work. You write the product copy. You tweak the homepage. You answer customer emails. You watch conversion rates like a hawk and notice immediately when something feels …
Ecommerce Growth & The Need For Speed
I’ve been thinking a lot about speed lately. Not speed for the sake of it (or the drug…), not hustle culture, not rushing half-baked ideas into the world, but the simple ability to move forward without everything feeling heavier than it needs to be. Because when you sit inside ecommerce …