Let's make matter
LEADING DTC GROWTH THROUGH SHOPIFY
YOUR PARTNER IN ECOMMERCE GROWTH
FOR THE PRODUCT MAKERSBring 25 years of ecommerce growth expertise to your business
& THE MARKET SHAKERS
You make products your customers love and deliver the level of service they appreciate.
My job is to work with you to review, plan and action an ecommerce growth strategy unique to you.
- To build your audience through a blended approach across paids ads, organic search & social
- To convert visitors into buyers & buyers into repeat customers.
- To do the work that delivers you real, consistent ecommerce growth.
This isn't about quick wins and rocket-ship emoji style growth. Instead, we'll do things properly. That way you're building your business for the long haul. Real, profitable money-in-the-bank type growth.
Founder of Ecommerce Growth Co.
'Working with Ian is probably the best thing that has happened to us in the last 6 years.'
- Rivki Stoll, Private White V.C.
Down to business now, are we a good match?
My clients are ambitious startups or direct-to-consumer (DTC) brands making premium products either at startup stage or currently turning over 6-7 figures per year. I'm not great with company politics, so I no longer work with the 'big brands' - instead my work takes place directly with the founding team of market challengers. Brands without big budgets that require smarter, more strategic marketing planning and doing.
It's likely you're already spending on Facebook and/or Google Ads. Margins are tight (if there's anything left at all) and it's time to look at how to action a more sustainable route to drive business growth.
You're part of the founding team. That means your hands are full managing the bigger picture with your business (I know, I've been there!) So, you're either outsourcing or looking to build a small in-house team long term.
One thing is sure. You're ready to drive growth and require experienced, trusted hands to lead the ecommerce growth marketing & management process.
It's time to set firm foundations for real ecommerce growth.
You have a great product your customers love and an understanding of product/market fit. The objective now is to action a growth strategy and business model that drives scaleable customer acquisition and, for replenishable products, profitable, repeat business.
I'll gather and make use of valuable insights to help structure and prioritise our work as you share your knowledge, insights and perspectives through the content you create;
- Market insight - to help differentiate your brand, define your position and evolve your business model
- Business insight - to make best use of unit economic data
- Customer insight - to understand the reasons people buy what they buy
- Analytics insight - to learn and evolve your customer's buying journey
- Purchase insight - to figure out which products to bundle, up-sell and cross-sell for 1st purchase and beyond
- Search insight - to unlock customer intent insights to fuel a content-first strategy
To take advantage of the platforms and technology that allow you to develop a truly customer-centred shopping experience. From first click and beyond.
Brands that want to take ownership of the marketing strategy and develop their expertise in-house.
Brands interested in building for the long haul. Grow confidently.
The job now is to drive forward with a strategy that blends creative storytelling with the technology, data and processes now available to you.
'A genius at story telling and portraying the true essence of our product.'
- James New, Founder of Jessie & James
Be the authority brand in your marketplace
No 'formula'. No 'template'. No prescribed 'tactics'.
GETTING STARTED: Our work together begins with a call where everything is on the table. A braindump. We talk objectives, struggles and opportunities. We get a little geeky working with data. But that's okay. We'll set priorities through the entire customer journey - acquisition & retention. We discuss in-house skills and the gaps we may need to fill. We place the foundations for our work together and get a complete understanding of expectations and intended results.
SETTING THE AGENDA: I then get to business drawing up our plan of attack. Working with real data and customer insights to prioritise work across paid and organic channels. SEO. Google & Meta. Social & YouTube. Conversion Optimisation. Email Marketing. Paying close attention to timeframes, budget and the 'who does what'. Once agreed, the fun then begins. The doing. We'll schedule regular calls to share insight and discuss progress and results.
ACTIONS: This is holistic. Our work will take place across all ecommerce marketing activity. If there's anything that requires additional work, i.e. developers or designers I have trusted freelancers we can rely upon.
New technologies will be introduced to ensure you have access to consistent and reliable data. We will put in place a truly customer-centred action plan to make it easier to discover you, shop and to build enough intrigue and trust to inspire people to buy, talk about your brand and shop again.
KEEPING MARKETING IN-HOUSE: Productivity is central to our work. This isn't about piling more work on you or your team. If there are any skills gaps, eg. Google Ads, SEO or copywriting, I will work to train your team up without the need to outsource. For the most part, I'll be doing the work.
TIMEFRAME: Our work together can take a variety of roles. From full-scale audits, in-house training series or lengthier projects. In that case, typically, we're looking at a time frame of 12-18 months of work that will position you to comfortably and confidently manage your growth strategy and direction in-house. I'm then on hand to work with you in an advisory capacity to provide review and support as needed.
YOUR ECOMMERCE GROWTH machine
THE NUTS & BOLTS
Our task is to build and manage the growth engine for your ecommerce business. From the platform, the technology, to the data and customer insight. To give you what you need to truly personalise each and every customer's shopping experience. That's a good place to be.
Advancing how you operate, understanding the value of new and existing customers to your business and creating a process of continual optimisation, data-driven and customer-centred, to fuel profitable ecommerce growth.
This isn't about dumping a 72 page document on your desk and wandering off. This is real, actionable work alongside you and your internal team. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.
It's a partnership. Our work will set out ecommerce foundations to action a content-first strategy that delivers real ecommerce growth
evolving the ecommerce business model
reviewing organic strategy & market positioning
setting brand tone and consistency across all messaging
establishing content strategy - the what, where, how, when and who
planning video content, direction and scripting
building internal ecommerce teams & management processes
establishing CAC goals and customer lifetime value analysis
keyword and market research that highlights growth opportunities
lean, but scaleable work across Google and Meta ads.
continual process of search optimisation to drive ranking for the terms that matter
ensuring you have access to customer insights across the buyer journey
ecommerce organic performance audit
advanced email marketing strategy & management
ecommerce marketing technology review & audit
actioning the growth process to scale lean, profitably and consistently
COSTS & AVAILABILITY
There are 3 options for how we work together. They're dependent upon the size of your current team and your current stage of growth. I'll talk you through the options during our initial call.
It is only me. I'm not an agency. This has its strengths and weaknesses. This means that my time is limited. So I have to be sure that I can help you achieve your business objectives, both short and longer term. I'll be honest during our call whether I have the belief that I can help. It's best to have that level of transparency from the offset.
I only work with a few brands, in this role at any one time. Again, we can discuss timeframes during our first call.