I’ve seen countless tools come and go. But in today’s hyper-connected digital landscape, one tool has become absolutely essential for serious ecommerce growth: Brand24. If you’re running an ecommerce business and not monitoring what people are saying about your brand online, you’re flying blind. Brand24 isn’t just another social media … Read More

I’ve watched brands make the same costly mistake over and over: putting all their eggs in the paid advertising basket. Don’t get me wrong, ads work. But relying solely on them is like building a house on sand. One iOS update, one platform policy change, or one economic downturn can … Read More

I’ve helped countless founders who have been making the same critical mistake: spending £££ thousands on marketing without truly understanding which channels drive profitable growth. The iOS 14.5 update didn’t create the attribution problem, it just exposed how broken most ecommerce measurement really was. The £10,000 Question Every Shopify Store … Read More

After years of helping ecommerce brands navigate the complexities of international expansion, I’ve seen countless businesses hesitate at the threshold of global growth. The reason? Tax compliance. It’s the invisible barrier that keeps ambitious brands confined to their home markets, watching competitors capture lucrative overseas opportunities. But here’s what I’ve … Read More

Okay, let’s start with the obvious: If you’re selling a product, you want to reach as many potential customers as possible. However, here’s the big caveat, marketing convention tells you to hone in on one particle niche, one particular audience with one particular need. That’s where you start your business … Read More