Growth for the DTC (Direct-to-Consumer) brand requires a whole different playbook from your retailing counterparts. Brand building vs Brand leveraging. You’re not selling somebody else’s brand. You haven’t built your business on the back of other people’s brand. This is your brand. And this is where I’m seeing DTC marketers … Read More

You want to eradicate minor frustrations in your customer’s shopping experience. You’re at your favourite restaurant, when would the best time be for the owner to ask whether you enjoyed their culinary delights and the overall experience? At the beginning when you’re offered the menu? Half way through, when you’re … Read More

Exciting times for savvy email ecommerce marketers. Today Klaviyo have released an insightful new tool Send Time Optimization that will allow you to ensure your email newsletters land in your subscriber’s inbox at the most opportune time. Everyone has an opinion on when to best dispatch email newsletters, now, you … Read More

There are approximately 180 variants on the theme ‘we need to sell some of our old shit to free up cash’ ‘Everything must go’ sounds too much like liquidation. That’s not a good thing. ‘Summer sale’ is a little repetitive when you see the same copy has been used for … Read More

Don’t get too hung up on technology. You probably have all the tools you need right now to build a sustainable ecommerce business. I’m thinking you already have access to your Facebook Ads campaigns where you can deliver relevant messages to relevant audiences? I’m guessing you have the platform (one … Read More

Don’t take comfort knowing that most brands still adopt a one-size-fits-all approach to customer retention. We are all consumers. We witness, daily, the methods of retailers to entice us to shop again. Rarely are those enticements delivered to you, the individual. Instead, there’s a button clicked, somewhere, with the end … Read More

You have a choice. Offer a catalog or create a community. Traditional retail ecommerce relates to the former. You take what you did offline and replicate online. You give your customers a choice of products and rely upon price, speed of delivery and depth of product range in order to … Read More

what goes before the 3 dots for your business? I don’t mean some bullshit about the big ‘why?’ that marketers have become infatuated talking about (thanks Sinek). I mean, from your customer’s view, why should I buy what you sell? What is the reason? The answer doesn’t come down to … Read More

What’s the price of a bar of chocolate? 50p, £1.00? Not a box… but a bar. And the price of a good bottle of wine? £10 from the local store? £25 at your favourite restaurant? Price expectations are already set before you introduce a product to your customer. For products … Read More

The old value propositions of quick delivery, best prices and easy returns are now the standards. You can’t create competitive advantage based upon delivery when the likes of Amazon exist. Customer expectations have already been set. So, we need to think and behave more creatively, more personably. The one thing … Read More

Let’s dive straight into some ideas on how you can motivate more of your existing customers to shop again. There are 3 core objectives to your work in ecommerce marketing. One, acquiring new website visitors. To drive quality traffic to our websites. Two, conversion optimisation, to convert as many of … Read More

I believe, as marketers, we spend too much time focused on new customer acquisition without a real understanding of the value of retaining our customers. To the extent it shackles business growth. The greater value a customer is to your ecommerce business, the greater the scope for setting your customer … Read More