The best source for product page content are your customers. From the conversations you have and the feedback you receive, your customers are telling you how they use your products and how they benefit from your products. One simple recon through your reviews should give you plenty of insights in … Read More
Selling subscriptions? What happens when a customer wants to subscribe to more than one product?
I’m speaking with Shopify store owners on a daily basis struggling to gain momentum with product subscriptions. They’ve run the subscription playbook. Added Recharge or Bold to their store Offered 10% discount on product subscriptions Clicked ‘go’ … and that’s great news. The ease with which you can launch subscriptions. … Read More
How to reduce ‘Where Is My Order?’ with automated delivery status updates for your Shopify store
‘Where is my order?’ It’s safe to say most queries through your customer support app or email are from customers asking where their products are. And apps, such as Gorgias, allow you to automate responses that make it quick and easy to provide tracking details and delivery updates. Awesome. However, … Read More
Should you a/b test product pricing on your Shopify store?
Okay. First question. Why would you want to a/b test the pricing of your products? Surely it goes against the foundations of customer centricity offering a product to one person at a different price to another customer? Doesn’t this get confusing when you consider purchase attribution? Will customers see one … Read More
Targeting individual keywords? Nah. Learn how to create and use keyword clusters to drive organic ecommerce growth
When you’re tasked to fuel organic growth for your store you’re hit with a series of questions; Do I work on the product page or create long form landing pages that introduce our products? Do I target a specific keyword? If that keyword is far too competitive, what’s plan b? … Read More
You can now take customer support phone calls and track analytics within Gorgias
For busy customer support teams there’s a disconnect between web-based conversations and phone calls. Whilst you have a suite of analytics available to you to track responses and customer success online, incoming calls from customers are often a challenge to track and include in your overall support platform. Until now. … Read More
Share your stage: a little lesson on making what you make matter from Dave Grohl
As you build your brand for the long haul the basic idea is that people begin to ‘buy into you’. You share your stories, you share your journey, you build something unique that your customers become part of (they’re paying customers and don’t forget that). Customers get to know you. … Read More
How Your Work in Customer Retention Impacts Your Work in Customer Acquisition
As you focus more on the post-purchase experience your approach to acquisition will change. As your customers leave in-depth reviews and share their own imagery you’ll make the shift from ‘brand voice’ to ‘customer voice’ in your advertising. As your metrics present a better understanding of customer lifetime value you’ll … Read More
How do you measure the impact of customer reviews on your product conversion rates?
You can’t measure thoughts but you can measure behaviour. As you invest in your customer review platform and begin to extract customer insight from your reviews it’s important to understand the impact those reviews have (in terms of revenue gained) on conversion. Put simply, do customer reviews encourage or discourage … Read More
No free shipping? Explain to your customers why…
Free Shipping! Free Shipping! Free Shipping! What if you can’t offer free shipping? What if you don’t need to offer free shipping? Love this simple message from Loaf.com sat right there on the product page. Honest in approach. Friendly in tone. Written as you would speak. It’s a challenge to address … Read More
Shopify and the value behind creating product context pages
Homepage. Collection Page. Product Page. 9 times out of 10 you’ll find direct to consumer brands pushing visitors from ads to one of the pages listed above. The bad being the homepage crew. Knowing your customer you’ll understand the multitude of reasons people buy what they buy. The importance of … Read More
Retention? First take care of the simple stuff
“We need help with our post-purchase flows” requested the founder of a luxury bath accessory brand. I was intrigued so placed an order. Also… I was a sucker for the discount code. 5 days later a grey oversized polythene bag arrived with 3 crumpled towels and a flannel. No communications. … Read More