A practical operator’s guide to using Marpipe to protect ad spend and unlock hidden revenue How Promoting the Wrong Products in Meta DPAs Limits Your Ability to Scale If you run ecommerce ads at any meaningful scale, there’s an uncomfortable truth most teams avoid. A significant chunk of your ad …
How To Optimise Creating AI Clips For Your Video Marketing Using Videowise
There’s something most ecommerce folks quietly agree on but rarely say out loud. Video itself is no longer the challenge. Almost everyone has video now. The real challenge is what happens after the camera is turned off. Hours of footage sit in folders, Google drives, and half remembered projects, and …
Why Do Some Ecommerce Brands Grow And Others Stay Stuck?
Let’s start with a simple question. Why do some ecommerce brands grow steadily, year after year, while others stall despite doing what looks like the right things? They run email. They launch loyalty programmes. They optimise funnels. They talk about community. They work hard. So what is missing? It is …
How To Optimise For Business on Repeat: Engineering the Second Purchase
The first purchase proves your marketing works. The second purchase proves your product works. Most ecommerce brands obsess over acquisition metrics: CPC, ROAS, conversion rate. They celebrate every new customer like they’ve built something. All you’ve really built is the ability to get someone to click buy once. The actual …
Case Stories: Why the Hardest Growth Lever Is the Most Human One
There’s a reason Meta Ads management, Google Ads management, SEO strategy and email marketing are easy to package. They’re mechanical and (arguments on direct/indirect measurement, cookies and conversion window size aside) attributable to revenue growth. You can: That’s not a criticism. It’s why those disciplines scale and why so many …
Struggling to find and attract your best affiliates? This tool might be the assistant you need
I’ve been in affiliate marketing since 1998. Back in 1999, I was on stage at conferences talking about how marketers find and attract the right affiliates. Twenty-five years later, and you know what the biggest struggle still is? Finding the right affiliates. Not just any affiliates. The right ones. The …
Should You Create Advertorial Landing Pages For Your DTC Brand?
Most ecommerce brands waste their media budget sending cold traffic straight to product pages. The click happens, the visitor sees a price, and they’re gone. You’ve spent £3-5 acquiring that click and you get nothing back except a bounce rate that tanks your Quality Score. The advertorial landing page fixes …
How AdCreative.ai Solves Your Meta Ad’s Creative Bottleneck (And Where It Falls Short For Some)
Most ecommerce teams hit the same wall with Meta ads: they know they need to test more creative variations, but the production cycle kills momentum. By the time your designer produces 10 variations, the algorithm has already stopped learning, your CPMs have climbed, and you’re behind again. AdCreative.ai positions itself …
Which review app would I install on my Shopify store if I was starting up again?
I get asked this constantly: “Which reviews app should we use?” Most ecommerce founders and operators overthink this decision. They compare 12 different platforms, get lost in feature matrices, and end up paralysed by choice. If you’re running a modern Shopify store and you want reviews that actually work as …
This tool will help you stop the coupon code leaks that kill margin for your Shopify store
You spend weeks building a retention flow. You segment your list. You craft a win-back offer that’s tight enough to protect margin but generous enough to work. Then you check Google. Your exclusive 25% code is plastered across RetailMeNot, Honey, and a dozen coupon aggregator sites you’ve never heard of. …
Want to Add a Form To Klaviyo Emails? Why Kinetic Might Be the Integration You Didn’t Know You Needed
Most brands treat email like a broadcast channel. They send. Customers receive. Maybe they click. Maybe they buy. Email could be your best research tool. The problem is Klaviyo (and most ESPs) aren’t built for two-way conversation. You can segment based on what people do, but you can’t easily ask …
The Founder’s Dilemma: Why Long-Term Strategy Feels Impossible (And How to Fix It)
I’ve got to admit it: getting founders to visualise and act on a longer-term growth strategy is tough work. This is my challenge. How I get brands away from the day-to-day volatility of ad spend and revenues. To get them to think big picture about how they want their brand …