You can’t measure thoughts but you can measure behaviour. As you invest in your customer review platform and begin to extract customer insight from your reviews it’s important to understand the impact those reviews have (in terms of revenue gained) on conversion. Put simply, do customer reviews encourage or discourage …
Free Shipping! Free Shipping! Free Shipping! What if you can’t offer free shipping? What if you don’t need to offer free shipping? Love this simple message from Loaf.com sat right there on the product page. Honest in approach. Friendly in tone. Written as you would speak. It’s a challenge to address …
Homepage. Collection Page. Product Page. 9 times out of 10 you’ll find direct to consumer brands pushing visitors from ads to one of the pages listed above. The bad being the homepage crew. Knowing your customer you’ll understand the multitude of reasons people buy what they buy. The importance of …
“We need help with our post-purchase flows” requested the founder of a luxury bath accessory brand. I was intrigued so placed an order. Also… I was a sucker for the discount code. 5 days later a grey oversized polythene bag arrived with 3 crumpled towels and a flannel. No communications. …
If your email subscribers are engaged with your brand, and by engaged I mean opening and clicking, be wary of how you approach win-back campaigns. Consider what exactly it is that you’re winning back; Motivating subscribers to make their next purchase Motivating subscribers to re-engage The metrics used to decipher …
There’s an insightful article in MusicRadar this week that will help you with your own ecommerce business. Rarely do my work and pleasure mix (apart from those 5 years I spent building a guitar retail business) so I’ll take full advantage of this situation. A six string wonder Fender (makers …
I’m no fan of straight out discounting. The scenario where you throw up a popup and ask for an email address in exchange for a 10% discount code. There are multiple reasons: you’re putting price top of mind for your customer 10% may not seem a big deal when you’re …
Dippable eggs. I didn’t even know eggs were dippable. We dip in eggs, right? Soldiers dipped into runny yolks, but eggs doing the dipping? I’m intrigued. Introducing Perfectly Peckish. Dippable eggs delivered direct to your door (+ dip). Whatever the source that leads you to discover Perfectly Peckish, you’re going …
Successful ecommerce copywriting is conversational. It’s fun. It’s about getting people to love your products and warm to your brand. No matter what you’re selling. It’s about good people talking to good people. So. What’s happening here? This may patronise your customer. And I’m seeing this more and more as …
Influencer marketing is a strange one. Paying people, people of ‘influence’, to promote your products to their followers. Yes, I appreciate that agencies profess it’s a far more complicated procedure, but, that’s what it is. Paying for placement. And I see brands of all size, particularly fashion brands, stacking their …
Popups interrupt. Whether your customer is reading, focused on an image or seeking the often mis-placed size guide, the popup will interrupt their thought flow. So, your job is to make that interrupt one that delivers value. And, for the majority of us, the 10% discount code (whole different subject …
We’re looking at ecommerce email technology in one of two ways. 1.) For the answers 2.) As the answer The question being ‘how do we unlock profitable growth?‘ The marketing mechanism Email marketing technology isn’t the answer. It’s merely the mechanism that allows you to deliver better email. To bring …
