ready to achieve next
stage ecommerce growth?

bring 25 years of expertise building &
growing ecommerce brands to your business

Ecommerce Consultant UK : Email, CRO & SEO

"14 Conversion Experts You Should Be Following"

"32 CRO Influencers That Rule Optimization"

"One of the world’s Top 25 Most Influential Conversion Rate Experts"
PPC Hero

"45 best CRO Experts to Skyrocket your website conversion"

Learn how to achieve data-driven ecommerce growth

Ecommerce teams, typically £1m+ turnover businesses, hire me to lead review, plan and help action growth strategy to help you;

  • collect & use customer insights to unlock new ways to drive profitable growth
  • select and make best use of today's ecommerce technology to deliver your customers a better shopping experience
  • build and optimise automations to personalise communications and scale the human touch
  • ultimately it's about fuelling real ecommerce growth for your brand

Ecommerce Consultant | Ian Rhodes


ecommerce consultant

"When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian."

Neil McLaren - Founder at

data-fuelled · customer-centred · technology-enabled

All the conversations and thoughts you've had about website personalisation, making better use of technology, customer insight and analytics data... improving the customer experience.

Plus the plans to a/b test and learn what really impacts and influences your customer's purchase decisions. All the ideas that haven't yet come to fruition. My clients, a small group of ambitious brands, hire me to lead optimisation and deliver operational efficiencies that deliver next stage growth. To help you build a better shopping experience for your customers before and after the sale.

1.) Direct to Consumer brands. Working with ambitious founders and their in-house teams.  Brand owners that require senior level expertise to lead optimisation and deliver strategic guidance for their young business. A business mentor as well as a trusted ecommerce expert. A partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established retail brands and b2b organisations wary of rising acquisition costs and ecommerce technology advancements that require an honest, external review of current performance and a strategic roadmap to advance ecommerce operations.

This isn't top level strategy telling you to spend more and accumulate more. I'll dive into each aspect of your ecommerce activity to bring you a structured approach on how to increase customer acquisition and retention for your store. We'll reduce costs where needed. We'll fund initiatives where justified. We'll invest in the right personalisation technology for your brand. We'll ensure you are taking full advantage of today's ecommerce technology & tools to deliver true customer centricity across your entire ecommerce operation.

deliver a truly customer centric
shopping experience

the levers that fuel profitable ecommerce growth

Ecommerce technology recommendations


Using qualitative and quantitative data to learn channel effectiveness, financial insights and improve business decision-making

Ecommerce Copywriting


The most impactful route to growth is providing your visitors and customers with all the knowledge they need to make a confident purchase and deliver post-purchase convenience.

Advice on customer loyalty and review platforms for ecommerce stores


Know the questions to ask that help you learn from your customers. Collect with ease insight from new and existing customers to identify and learn what motivates purchase and what truly matters.

How to segment customers to help conversion for ecommerce store


Using personalisation platforms that deliver product recommendations on your homepage and category pages based on customer insight and shopping behaviour

Product Page Optimisation


Improve efficiencies across the business to develop operations, master technologies, hire effectively and ensure true customer-centricity

recommended ecommerce platforms - shopify, magento2, woocommerce, bigcommerce


Customer voice is lifeblood for your brand. Learn how to ask the questions that deliver better reviews that give more visitors confidence to shop your brand.

best shopify apps for ecommerce


Creating and managing email flows triggered by customer behaviour and personalised through customer insight. Start making better use of data to deliver the customer experience that drives ecommerce growth

grow ecommerce business internationally


You have the opportunity to deliver your customer the best shopping experience they've encountered. Now do your bit to reward loyalty, help build word-of-mouth and acknowledge the customers that fuel your growth.

best retargeting strategies for ecommerce stores


Motivate more existing customers to shop again building out a customer retention strategy using LTV modelling and data that triggers post-purchase emails that inspire repeat purchase and subscriptions.

"The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. "
David Winstanley - Managing Director at Pramworld

"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard


Building and growing Ecommerce Brands For 20 Years

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online magazine subscription retailer way back in 1996. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage.

4 years on, I moved on to taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world's largest travel company.

In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.

For the past 12 years my time has been dedicated to my ecommerce consulting business. Working with management and in-house teams to lay the foundations for next stage ecommerce growth advising on operational efficiencies to help drive down acquisition costs and deliver your customer a better shopping experience.

"one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis." - CrazyEgg
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how we work together

Clients are in-house ecommerce teams requiring senior level guidance and project management to take their ecommerce offering to the next level.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you're selling. Whether premium brands or innovative products. We have to share an understanding that there's a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn't perform and now you want to bring your marketing in-house?


tell me a little more about your ecommerce objectives