readying your brand for the
next phase of ecommerce growth

the optimisation process


"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project." - Mathew Wade - Head of Digital at Gossard

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UK Ecommerce Consultant


ecommerce optimisation consultant

Bring 20+ years of ecommerce expertise & insight to your brand.
Clients hire me to steer clear of price-led strategies and devise more creative, more meaningful ways to build a profitable, sustainable ecommerce business. The customer-centred strategy, use of technology and optimisation processes that help you build a better business.

My clients are both ambitious startups and established retail brands ready to do different.

Hire me to plan, action and optimise conversion strategies including:

  • Get equipped with best-fit ecommerce marketing technology
  • Profitably grow your email list & welcome sequences
  • Develop your customer retention strategy
  • Actioning a/b testing across your website & email marketing
  • Get critical website & product feedback from existing customers
  • Make smarter use of messenger & chatbots
  • Use more effective timed discounted strategies to drive conversion
  • Advanced email marketing customer conversion strategies
  • Build high impact email marketing segments & automations
  • Optimise your cart abandonment campaigns
  • Send behaviour-triggered emails
  • Measure & use customer lifetime value data to discover ideal customers & set CPA targets
  • Advance use of Google Analytics for shopper insights & reporting
  • Better channel attribution to understand where to focus budget
  • Launching VIP & customer loyalty programmes that drive repeat business
  • Personalise the entire customer journey
  • ... and you know what? we'll have a bit of fun along the way too

“14 Conversion Experts You Should Be Following”

“32 CRO Influencers That Rule Optimization”

“One of the world’s Top 25 Most Influential Conversion Rate Experts”
PPC Hero

“45 best CRO Experts to Skyrocket your website conversion”


Customer-Centred · Data-Informed · process-Driven


Advanced Conversion Strategies
Help More Customers Buy

  • Delivering User Research & Data Insights
  • Actioning An A/B Testing Optimisation Process
  • Easing The Buyer’s Journey
  • Optimising Cart Recovery Email Flows
  • Growing Email Lists & Nurturing New Customers
Motivate More People To Buy


Advanced Retention Strategies
Inspire Customers To Buy Again

  • Focused on Growing Customer Lifetime Value
  • Creating Personalisation & Automation Flows
  • Optimising Welcome & Onboarding Sequencing
  • Advancing Email Retention Strategy
  • Mastering Your Customer’s Post-Sales Experience
Motivate More People To Buy Again

“The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. “

– David Winstanley – Managing Director at Pramworld
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Building ecommerce brands for 20+ years

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online retailer way back in 1996. When animated gifs first roamed the ‘net and web browsers were at the version 1.0 stage.

4 years on, I moved on to taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world’s largest travel company.

In 2004 I launched my own ecommerce business. From scratch and bootstrapped. Doing the things you’ve done. Balancing time and energy marketing my business and running my business.

For the past 10 years my time has been dedicated to my ecommerce consulting business, working alongside ambitious ecommerce brands, direct-to-consumer & retailers, to review, plan and optimise the steps towards building an ecommerce brand for the long haul.

“one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis.”

– CrazyEgg
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Working with popular eCommerce platforms including:
Shopify & Shopify Plus ⬝ Magento 1 & 2 ⬝ BigCommerce ⬝ WooCommerce

your questions answered

how we can work together

I work exclusively with ecommerce dtc brands & retailers trading online. It’s where I’ve plied my trade for 20 years. My clients are direct-to-consumer brands, niche retailers, established retail brands, heritage brands, luxury brands. Both UK and internationally focused. Most clients are already turning over 6-7 figures per year. I do work with ambitious startups too.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?


Check availability & learn how we can work together

Drop me a line in the form below, email me at [email protected] or give me a call on +44(0)7545 822460. I’d love to hear about your objectives. Let’s find a way we can work together.