are you ready to unlock
next stage growth?

bring 24 years of expertise optimising ecommerce stores to your brand

Ecommerce Consultant UK : Email, CRO & SEO

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GrowthFunnel


I'm sharing over 20 years of expertise building and growing profitable, sustainable ecommerce businesses


Ecommerce teams, typically £1m+ turnover businesses, hire me to lead growth strategy and operational efficiencies that help you;
  • deliver your customers a better shopping experience advancing the use of data and technology
  • improve operations across the ecommerce business inc. customer communications and order management
  • advise on external partnerships, internal recruitment and management processes
  • manage a process of continual optimisation across the customer journey to reduce acquisition costs and fuel retention
  • discover and action new profitable routes to ecommerce growth



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IAN RHODES

ecommerce consultant

"When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian."

Neil McLaren - Founder at Vaping.com

data-informed · customer-centred · technology-driven


All the conversations and thoughts you've had about website personalisation, making better use of technology, customer insight and analytics data... improving the customer experience.

Plus the plans to a/b test and learn what really impacts and influences your customer's purchase decisions. All the ideas that haven't yet come to fruition. My clients, a small group of ambitious brands, hire me to lead optimisation and deliver operational efficiencies that deliver next stage growth. To help you build a better shopping experience for your customers before and after the sale.

1.) Direct to Consumer brands. Working with ambitious founders and their in-house teams.  Brand owners that require senior level expertise to lead optimisation and deliver strategic guidance for their young business. A business mentor as well as a trusted ecommerce expert. A partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established retail brands and b2b organisations wary of rising acquisition costs and ecommerce technology advancements that require an honest, external review of current performance and a strategic roadmap to advance ecommerce operations.

This isn't top level strategy telling you to spend more and accumulate more. I'll dive into each aspect of your ecommerce activity to bring you a structured approach on how to increase customer acquisition and retention for your store. We'll reduce costs where needed. We'll fund initiatives where justified. We'll invest in the right personalisation technology for your brand. We'll ensure you are taking full advantage of today's ecommerce technology & tools to deliver true customer centricity across your entire ecommerce operation.

deliver a truly customer centric
shopping experience

the levers that fuel profitable ecommerce growth

Ecommerce technology recommendations

BUSINESS INSIGHT


Using qualitative and quantitative data to learn channel effectiveness, financial insights and improve business decision-making


Ecommerce Copywriting

COMMUNICATIONS


The most impactful route to growth is providing your visitors and customers with all the knowledge they need to make a confident purchase and deliver post-purchase convenience.


Advice on customer loyalty and review platforms for ecommerce stores

CUSTOMER INSIGHT


Know the questions to ask that help you learn from your customers. Collect with ease insight from new and existing customers to identify and learn what motivates purchase and what truly matters.


How to segment customers to help conversion for ecommerce store

PERSONALISATION


Using personalisation platforms that deliver product recommendations on your homepage and category pages based on customer insight and shopping behaviour


Product Page Optimisation

OPERATIONS


Improve efficiencies across the business to develop operations, master technologies, hire effectively and ensure true customer-centricity

recommended ecommerce platforms - shopify, magento2, woocommerce, bigcommerce

CUSTOMER REVIEWS


Customer voice is lifeblood for your brand. Learn how to ask the questions that deliver better reviews that give more visitors confidence to shop your brand.



best shopify apps for ecommerce

AUTOMATIONS


Creating and managing email flows triggered by customer behaviour and personalised through customer insight. Start making better use of data to deliver the customer experience that drives ecommerce growth


grow ecommerce business internationally

COMMUNITY


You have the opportunity to deliver your customer the best shopping experience they've encountered. Now do your bit to reward loyalty, help build word-of-mouth and acknowledge the customers that fuel your growth.


best retargeting strategies for ecommerce stores

REPEAT PURCHASE


Motivate more existing customers to shop again building out a customer retention strategy using LTV modelling and data that triggers post-purchase emails that inspire repeat purchase and subscriptions.



"The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. "
David Winstanley - Managing Director at Pramworld


"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard

MY ECOMMERCE BACKGROUND

Building and growing Ecommerce Brands For 20 Years

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online magazine subscription retailer way back in 1996. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage.

4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world's largest travel company.

In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.

For the past 12 years my time has been dedicated to my ecommerce consulting business. Working with management and in-house teams to lay the foundations for next stage ecommerce growth advising on operational efficiencies to help drive down acquisition costs and deliver your customer a better shopping experience.


"one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis." - CrazyEgg
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YOUR QUESTIONS ANSWERED

how we work together

Clients are in-house ecommerce teams requiring senior level guidance and project management to take their ecommerce offering to the next level.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you're selling. Whether premium brands or innovative products. We have to share an understanding that there's a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn't perform and now you want to bring your marketing in-house?

BOOK YOUR INTRODUCTORY CALL

tell me a little more about your ecommerce objectives