My role fits seamlessly within your current ecommerce setup. Directly accountable for real ecommerce growth. My work takes place in one of two situations;

1.) Growth hungry DTC startups. Working with ambitious founders of funded direct to consumer brands.  Brand owners that require senior level expertise to review ecommerce technology requirements and deliver strategic guidance for their young business. A business mentor as well as a trusted ecommerce expert. A partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established brands wary of rising acquisition costs that require an honest, external review of current performance and a technology roadmap to deliver next stage ecommerce growth. Somebody to take ownership of the customer-centric strategy and work alongside senior management and in-house teams to evolve the selection and use of technology & the optimisation process.

Driving growth. This isn't top level strategy telling you to spend more and accumulate more. I'll dive into each aspect of your ecommerce activity to bring you a fresh truly customer-centric approach to how you increase customer acquisition and retention for your store. We'll reduce costs where needed. We'll fund initiatives where justified. We'll invest in the right technology for your brand. We'll ensure you are taking full advantage of today's ecommerce technology & tools to drive real business growth.