There's doing... and then there's optimisation. That's where the money is made. The acquisition costs are lowered and the business is built.

All the conversations and thoughts about personalisation, making full use of customer insight and analytics data. Plus the plans to a/b test and learn what really impacts and influences your customer's purchase decisions. All the ideas that haven't yet come to fruition. My clients, a small group of ambitious brands, hire me to take ownership and drive the optimisation process forward. To help you build a better shopping experience for your customers. Before and after the sale.

1.) Growth hungry DTC startups. Working with ambitious founders and their in-house teams.  Brand owners that require senior level expertise to lead optimisation and deliver strategic guidance for their young business. A business mentor as well as a trusted ecommerce expert. A trusted partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established brands wary of rising acquisition costs that require an honest, external review of current performance and a technology roadmap to deliver next stage ecommerce growth. Somebody to take ownership of the optimisation strategy and work alongside senior management and in-house teams to evolve the selection and use of technology & the optimisation process.

Driving growth. This isn't top level strategy telling you to spend more and accumulate more. I'll dive into each aspect of your ecommerce activity to bring you a structured approach on how to increase customer acquisition and retention for your store. We'll reduce costs where needed. We'll fund initiatives where justified. We'll invest in the right technology for your brand. We'll ensure you are taking full advantage of today's ecommerce technology & tools to drive real business growth.