UK ECOMMERCE CONSULTANT
TO DIRECT TO CONSUMER BRANDS

sharing 20+ years of expertise building and growing ecommerce brands

Ecommerce Consultant UK : Email, CRO & SEO

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CrazyEgg.com

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UsabilityTools.com

“One of the world’s Top 25 Most Influential Conversion Rate Experts”
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GrowthFunnel


driving profitable, sustainable ecommerce growth


It's my job to help action the marketing strategies, technologies and optimisation processes that deliver real business growth for your brand online.


Bring my 22 years of ecommerce growth expertise & insight to your business. I partner with senior management & in-house teams to help create, optimise and deliver your customers a better shopping experience - before and after the sale.


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IAN RHODES

your partner in ecommerce

"When growth came the results were much greater than they would otherwise have been. I highly recommend working with Ian."
Neil McLaren - Founder at Vaping.com

FUELLING PROFITABLE BUSINESS GROWTH


My role is to build and action the advanced optimisation strategies that drive organic (non-paid) growth for your ecommerce brand each step of your customer's journey.

We're using data, marketing technology and the human touch to drive traffic growth through Google, inspire new customers to shop & motivate more of your existing customers to shop again. Actioning a/b testing strategies that optimise key customer touch-points including:


FOUNDATIONS


  • Ecommerce Platform & Technology Review

    to ensure the necessary platform, tools and data are in place, tracking and functioning correctly

  • Customer Insight

    collating data from existing customers to help improve upon the buying experience

  • Organic & Paid Traffic

    Optimising a strategic approach across channels to drive CPA-targeted new customers

  • Data Insight

    using Google Analytics to discover purchase road-blocks and growth opportunities

TRACTION


  • Increasing AOV

    product & category focus pre-purchase up-sell of relevant low-cost items to increase average order value

  • List Growth

    optimisation across copy, imagery, timing and source to help increase % of non-buying customers that register for email updates

  • Conversational Marketing & Welcome Sequences

    optimisation of personalised email & messenger marketing based upon the browser behaviour of non-purchasing customers

  • Cart Recovery

    running an optimisation programme across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery

SCALE


  • Browse Abandonment

    managing behaviour-based email automations that deliver subscribers with product-specific insight, scarcity and social-proofing based on product views to help motivate purchase

  • Product Reviews

    managing and optimising the review request programme to inspire happy customers to leave product reviews that give other customers great insight into product benefits.

  • Customer Loyalty

    to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or merchandise.

  • Advanced Email Marketing

    Segmentation, Automations and Retention Strategies

ECOMMERCE CONVERSION OPTIMISATION:

MOTIVATING PEOPLE TO BUY WHAT YOU SELL

Just consider the impact on your store sales if just one additional visitor out of every 100 made a purchase. That's our objective.

To implement a series of prioritised conversion optimisation strategies that give your site visitors greater confidence to purchase from you. Learning, through data, where roadblocks in the customer journey create hesitancy and to ensure your visitor can develop trust in your brand.

This is where your money is made. Not through selling, but through making it easier for people to buy. Clarity every step of the customer journey.


ECOMMERCE CUSTOMER RETENTION:

MOTIVATING MORE CUSTOMERS TO BUY AGAIN

This is where we can make serious, sustainable growth for your ecommerce store. Motivating more of your existing customers to shop again. Not simply entering customers into a generic newsletter list, actually nurturing next purchase. Using customer data and insight to create targeted flows and sequences based on customer behaviour. Creating automations that deliver truly personalised post-purchase communications that help boost customer reviews, loyalty and all important revenue.

No matter what stage of growth you find your ecommerce business, customer retention should site at the core of your work. To build customer lifetime value giving you a fuller understanding of the real worth of a customer to your business and a better insight into just who your ideal customer is.

"The work we have done together has seen our online business go from strength to strength
driving more traffic to our website and yet reducing our cost per conversion. "

- David Winstanley - Managing Director at Pramworld

EDUCATE + CONVERT + RETAIN

where the real profits are made

EMAIL LIST GROWTH

A strategic approach to onboarding new customers

  • Defining Foundational SEO & Paid Search + Social Strategy
  • Targeting and driving growth on prioritised search phrases
  • High impact copywriting & use of imagery and video
  • Optimising product and category pages
  • Search data analysis and growth reporting

CONVERT MORE VISITORS

Advanced Conversion Strategies
Help More Customers Buy

  • Advancing List Growth Strategies
  • Actioning A Process of Continual Optimisation
  • Improving Welcome Sequences & Timed Offers
  • Optimising Cart Recovery Flows
  • Truely Personalising The Buying Journey

KEEP MORE CUSTOMERS

Advanced Retention Strategies
Inspire Customers To Buy Again

  • Focused on Growing Customer Lifetime Value
  • Creating Personalisation & Automation Flows
  • Optimising Welcome & Onboarding Sequencing
  • Rewarding Loyalty & Recommendations
  • Mastering Your Customer’s Post-Sales Experience

"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with.
I would not hesitate in seeking his consulting services again on another project."

Mathew Wade - Head of Digital at Gossard

MY ECOMMERCE BACKGROUND

Building Ecommerce Brands For 20 Years

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online magazine subscription retailer way back in 1996. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage.

4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world's largest travel company.

In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.

For the past 10 years my time has been dedicated to my ecommerce consulting business. Working with founders and in-house teams to drive more revenues without increasing ad spend through the advanced implementation of SEO, Conversion Optimisation and Customer Retention strategies. It makes scaling easier and more profitable.


“one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis.”

– CrazyEgg
View More Testimonials

Working with popular eCommerce platforms including:
Shopify & Shopify Plus ⬝ Magento 1 & 2 ⬝ BigCommerce ⬝ WooCommerce

YOUR QUESTIONS ANSWERED

how we work together

I work exclusively with funded startups and established retail or direct-to-consumer brands based in the UK or Europe. The majority of clients are omnichannel. Clients are already turning over a minimum of 6-7 figures per year. I do work with ambitious startups too.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?

READY TO FIND OUT MORE?

Check availability & learn how we can work together

Drop me a line in the form below, email me at [email protected] or give me a call on +44(0)161 706 0608. I’d love to hear about your objectives. Let’s find a way we can work together.