UK ECOMMERCE CONSULTANTsharing 20+ years of expertise building and growing ecommerce brands
TO DIRECT TO CONSUMER BRANDS
“14 Conversion Experts You Should Be Following”
“32 CRO Influencers That Rule Optimization”
“One of the world’s Top 25 Most Influential Conversion Rate Experts”
“45 best CRO Experts to Skyrocket your website conversion”
driving profitable, sustainable ecommerce growth
It's my job to help action the marketing strategies, technologies and optimisation processes that deliver real business growth for your brand online.
Bring my 22 years of ecommerce growth expertise & insight to your business. I partner with senior management & in-house teams to help create, optimise and deliver your customers a better shopping experience - before and after the sale.
your partner in ecommerce
Neil McLaren - Founder at Vaping.com
FUELLING PROFITABLE BUSINESS GROWTH
My role is to build and action the advanced optimisation strategies that drive organic (non-paid) growth for your ecommerce brand each step of your customer's journey.
We're using data, marketing technology and the human touch to drive traffic growth through Google, inspire new customers to shop & motivate more of your existing customers to shop again. Actioning a/b testing strategies that optimise key customer touch-points including:
Ecommerce Platform & Technology Review
to ensure the necessary platform, tools and data are in place, tracking and functioning correctly
collating data from existing customers to help improve upon the buying experience
Organic & Paid Traffic
Optimising a strategic approach across channels to drive CPA-targeted new customers
using Google Analytics to discover purchase road-blocks and growth opportunities
product & category focus pre-purchase up-sell of relevant low-cost items to increase average order value
optimisation across copy, imagery, timing and source to help increase % of non-buying customers that register for email updates
Conversational Marketing & Welcome Sequences
optimisation of personalised email & messenger marketing based upon the browser behaviour of non-purchasing customers
running an optimisation programme across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery
managing behaviour-based email automations that deliver subscribers with product-specific insight, scarcity and social-proofing based on product views to help motivate purchase
managing and optimising the review request programme to inspire happy customers to leave product reviews that give other customers great insight into product benefits.
to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or merchandise.
Advanced Email Marketing
Segmentation, Automations and Retention Strategies
ECOMMERCE CONVERSION OPTIMISATION:MOTIVATING PEOPLE TO BUY WHAT YOU SELL
Just consider the impact on your store sales if just one additional visitor out of every 100 made a purchase. That's our objective.
To implement a series of prioritised conversion optimisation strategies that give your site visitors greater confidence to purchase from you. Learning, through data, where roadblocks in the customer journey create hesitancy and to ensure your visitor can develop trust in your brand.
This is where your money is made. Not through selling, but through making it easier for people to buy. Clarity every step of the customer journey.
ECOMMERCE CUSTOMER RETENTION:MOTIVATING MORE CUSTOMERS TO BUY AGAIN
This is where we can make serious, sustainable growth for your ecommerce store. Motivating more of your existing customers to shop again. Not simply entering customers into a generic newsletter list, actually nurturing next purchase. Using customer data and insight to create targeted flows and sequences based on customer behaviour. Creating automations that deliver truly personalised post-purchase communications that help boost customer reviews, loyalty and all important revenue.
No matter what stage of growth you find your ecommerce business, customer retention should site at the core of your work. To build customer lifetime value giving you a fuller understanding of the real worth of a customer to your business and a better insight into just who your ideal customer is.
driving more traffic to our website and yet reducing our cost per conversion. "
- David Winstanley - Managing Director at Pramworld
EDUCATE + CONVERT + RETAINwhere the real profits are made
EMAIL LIST GROWTH
A strategic approach to onboarding new customers
I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard
MY ECOMMERCE BACKGROUNDBuilding Ecommerce Brands For 20 Years
Wearing the hats of employee, director, ecommerce business owner & consultant.
Finding my feet at a startup online magazine subscription retailer way back in 1996. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage.
4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world's largest travel company.
In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.
For the past 10 years my time has been dedicated to my ecommerce consulting business. Working with founders and in-house teams to drive more revenues without increasing ad spend through the advanced implementation of SEO, Conversion Optimisation and Customer Retention strategies. It makes scaling easier and more profitable.
YOUR QUESTIONS ANSWEREDhow we work together
I work exclusively with funded startups and established retail or direct-to-consumer brands based in the UK or Europe. The majority of clients are omnichannel. Clients are already turning over a minimum of 6-7 figures per year. I do work with ambitious startups too.
Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.
I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?
READY TO FIND OUT MORE?Check availability & learn how we can work together
Drop me a line in the form below, email me at [email protected] or give me a call on +44(0)161 706 0608. I’d love to hear about your objectives. Let’s find a way we can work together.