When brands typically hire me

Most clients come to me with great products and a good understanding of product-market fit. This is about what comes next. The business is a success and healthy, however;

• Revenue has plateaued
• Acquisition costs keep rising and you're feeling margins squeezed
• You're scratching your head to understand why repeat business isn't growing
• The tech stack feels bloated or fragmented
• Teams (either in-house or agencies) are busy but unfocused
• Or the founder feels stuck inside the business and needs trusted, expert advice

This is “next stage growth territory” and it requires architectural thinking, not more tactics. I've built the consulting business I wish I had when I was running my own ecommerce store. That level of top-down expertise that I lacked. Someone to show me what needs to be done.

How my Ecommerce Consulting Process Works

Just like a traditional architect, my work follows four clear stages:

1. Discovery & Diagnosis

We strip the business back to fundamentals:
• The Shopping Experience (before and after the sale)
• Your Marketplace
• Your Data
• Your Discovery & Customer Retention Strategy
• The Systems and People You Have in Place
• The Constraints on Growth

This phase reveals what’s truly limiting growth, not just what feels loud.

2. Growth Architecture

I redesign your growth model around:

• Retention-first thinking and strategy
• Customer experience as differentiation
• Content and storytelling as a long-term focus
• Partnerships as a scalable acquisition channel

We reduce the reliance on paid ads as your go-to channel.
This becomes your next stage growth blueprint.

3. System Design

We then translate strategy into action knowing exactly who is doing what and why:
• Brand architecture across your store and social channels so everything works as one
• Ecommerce technology structure
• Data flows between channels and customer insights are gathered with ease
• Onboarding systems for new customers are developed and personalised
• Loyalty mechanics are in place to drive customer retention
• Content & partnership engines make your business feel like a media company as much as an ecommerce store.

Vision becomes machine.

4. Build Oversight (The Plumbers Phase)

This is where my handy black book comes in (I've been building relationships in the industry for 25 years)

I recommend and coordinate as/when needed:
• CRO specialists
• Email experts
• SEO engineers
• Paid media teams
• Shopify developers
• Automation specialists

You don’t waste money hiring the wrong people in the wrong order... and everything gets built to the same plan.

In simple terms

Most ecommerce consultants optimise what exists.

I take a step back and redesign what comes next. That may sound like something you'd see on a car advert, but it makes sense I hope!

I help founders and their people (the brand):
• Stop reacting
• Stop patching
• Stop chasing tactics

And start building a growth system that actually compounds.

Let’s talk about your next stage

If you’re searching for an ecommerce consultant because something feels stuck, you’re probably right.

The question now isn’t:
“How do we grow faster?”

It’s:
“What does scalable growth actually look like for this business now?”

That’s the architectural conversation.