your partner in ecommerce growth

helping you build your brand for the long haul

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Quick intro....

25 years in ecommerce as an employee, startup founder and consultant
Former European Marketing Director for the world's largest online travel company
Bootstrapped my own ecommerce business from 0 - £2m in 3 years
13 years running Ecommerce Growth Co. as an independent ecommerce strategy consultant working with over 150+ brands in a wide variety of markets
Spoken at 20+ conferences around the world on the strategies that drive ecommerce growth

THE PROCESS OF ECOMMERCE GROWTH

DATA-FUELLED. CUSTOMER-CENTRED. TECHNOLOGY-DRIVEN.

All the conversations and thoughts you've had about website personalisation, making better use of today's technology, customer insight and use of data... improving the customer experience.

Plus the plans to a/b test and learn what really impacts and influences your customer's purchase decisions. All the ideas that haven't yet come to fruition.

My clients, a small group of established brands, hire me to advise on the marketing and operational efficiencies that deliver next stage growth. To help you deliver a feel good shopping experience for your customers before and after the sale.

1.) Direct to Consumer brands. Working directly with in-house marketing teams. Brand owners that require senior level expertise to advise and deliver strategic guidance for their business. A business mentor as well as a trusted ecommerce expert. A partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established retail brands and b2b organisations wary of rising acquisition costs and ecommerce technology advancements that require an honest, external review of current performance and a strategic roadmap to advance ecommerce operations.

This isn't top level strategy telling you to spend more to sell more. I'll dive into each aspect of your ecommerce activity to bring you a structured approach on how to increase customer acquisition and retention for your store.

You'll reduce costs where needed. You'll fund initiatives where justified. You'll invest in the right personalisation technology for your brand. Together we'll ensure you are taking full advantage of today's ecommerce technology & tools to deliver true customer centricity across your entire ecommerce operation.

IAN RHODES

ecommerce consultant

"Ian was a huge help in supporting us with developing a best-in-class set-up of ecommerce tools, helping us plan strategically for optimising the site, and making informed decisions to improve how we support our customers with the right services for their needs, through a simplified streamlined platform."
Elliot brooks - nature.com

create truly customer-centred marketing operations

the levers that fuel next stage growth for your business

DATA INSIGHT

Work confidently backed by valid ecommerce data across your organisation. Use data to discover insights that help you make more informed marketing decisions.

PLATFORM & TECH

Don't be left behind using technology that works in isolation. Across your ecommerce organisation ensure data and learnings are flowing from marketing to customer services to operations.

CUSTOMER INSIGHTS

Systematise your feedback processes to deliver key insights from both new and returning customers. Build a truly customer-centric view of the entire shopping experience.

How to segment customers to help conversion for ecommerce store

PERSONALISATION

Using personalisation platforms that deliver product recommendations on your homepage and category pages based on customer insight and shopping behaviour

OPERATIONS

Improve efficiencies across the business to develop operations, get technology working for you and data flowing, hire effectively and ensure true customer-centricity

recommended ecommerce platforms - shopify, magento2, woocommerce, bigcommerce

OPTIMISATION

Enhancing marketing skills to help your team successfully manage and take ownership of your marketing strategy delivering the margin gains that fuel growth

AUTOMATIONS

Creating and managing flows triggered by customer behaviour and personalised through customer insight. Start making better use of data to deliver the customer experience that drives ecommerce growth

COMMUNITY

You have the opportunity to deliver your customer the best shopping experience they've encountered. Now do your bit to reward loyalty, help build word-of-mouth and acknowledge the customers that fuel your growth.

best retargeting strategies for ecommerce stores

CHANNEL PERFORMANCE

Wary of escalating customer acquisition costs? I'll help diagnose CPA performance on a category and product-based review of data. You'll then push budget to channels that work to fuel profitable acquisition targets

"The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. "
David Winstanley - Managing Director at Pramworld

"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard

MY ECOMMERCE BACKGROUND

Building and growing Ecommerce Brands For 20 Years

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online magazine subscription retailer way back in 1996. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage.

4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world's largest travel company.

In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.

For the past 12 years my time has been dedicated to my ecommerce consulting business. Working with management and in-house teams to lay the foundations for next stage ecommerce growth advising on operational efficiencies to help drive down acquisition costs and deliver your customer a better shopping experience.

"one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis." - CrazyEgg
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YOUR QUESTIONS ANSWERED

how we work together

Who do you work with?

Clients are in-house ecommerce teams requiring senior level guidance and project management to take their ecommerce offering to the next level.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you're selling. Whether premium brands or innovative products. We have to share an understanding that there's a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn't perform and now you want to bring your marketing in-house?

Who don't you work with?

I work with innovators, not copy cats. I work with long-termists, not get rich quick companies. I work with specialists, not generalists. I'm not interested in boosting sales through amazon or ebay. I want to build your profit, not theirs. I do not work with drop-shippers or non-physical product companies. I work with partners. I'm not an 'outsource solution' for your business. This is about partnership.

We're outside Europe, can we still work together?

But... what if we want to manage our marketing internally?

Perfect. That's our objective. My intention is to work with you and your team for 6-12 months. To build and help manage your eCommerce optimisation strategy, advance your team's marketing skills and technology expertise to build traction measured by revenue growth. Long-term, I want you to successfully manage your marketing internally. I'm at hand to advise and review the transition and once you're comfortable to manage your marketing in-house.

How many clients do you work with?

How soon can we start?

We need in-house skills - do you offer workshops?

Yes! Hurray! In-house workshops are back on for clients in the UK, Europe and North America. They can be structured over 1,2 or 5 days dependent on your team size and requirements.

Plus, Zoom workshops are still available and are a great way to build your in-house skills for founders and smaller teams, audit your own website and gather the necessary insight to confidently build and manage your growth strategy in-house. Contact me for pricing & availability.

How much will this cost?

You may be looking at a one-off project with a specific objective (eg. reducing cart abandonment rates) or looking at a review and strategy that fits across all marketing and ecommerce operations. My retainer-based fees are dependent on that remit. During our introductory call I can outline fee expectations. Unlike agencies I won't hold you to a long term contract. My task is to prove my value to your business each and every month. I don't outsource. You're bringing my 25 years of ecommerce expertise to the table.

Why hire you rather than an agency?

Good question. Accountability. Firstly, when you hire me I'm your only point of contact. I'm the one that works with you to learn all I can about your business to put our work together to the maximum effect. You're hiring 25 years of ecommerce expertise. Within agencies you'll work with specialists focused on specific tasks. Specific goals. My work is holistic. It's about growing your business and putting in place a structure so you can effectively manage the growth strategy in-house.

BOOK YOUR INTRODUCTORY CALL

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