All the conversations and thoughts you've had about website personalisation, making better use of technology, customer insight and analytics data... improving the customer experience.

Plus the plans to a/b test and learn what really impacts and influences your customer's purchase decisions. All the ideas that haven't yet come to fruition. My clients, a small group of ambitious brands, hire me to take ownership and drive the customer-led personalisation strategy forward. To help you build a better shopping experience for your customers before and after the sale.

1.) Direct to Consumer brands. Working with ambitious founders and their in-house teams.  Brand owners that require senior level expertise to lead optimisation and deliver strategic guidance for their young business. A business mentor as well as a trusted ecommerce expert. A partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established retail brands and b2b organisations wary of rising acquisition costs and ecommerce technology advancements that require an honest, external review of current performance and a strategic roadmap to advance ecommerce operations.

This isn't top level strategy telling you to spend more and accumulate more. I'll dive into each aspect of your ecommerce activity to bring you a structured approach on how to increase customer acquisition and retention for your store. We'll reduce costs where needed. We'll fund initiatives where justified. We'll invest in the right personalisation technology for your brand. We'll ensure you are taking full advantage of today's ecommerce technology & tools to deliver true customer centricity across your entire ecommerce operation.