I'm discovering smarter ways to use customer data and technology every day.
It makes sense for me to share what I learn to help you with your own work.
Let's get the ball rolling with 30 lessons from my 20+ (gulp) years in ecommerce:

(there's never any pitching or spamming going on. promise.)

"If you're not using Ian to grow your business by at least 20% - 30% you must be crazy."

Do what Adam Watson says. He's the co-founder of