Customer Insight OS - The Foundations For Real Ecommerce Growth

30 daily lessons on how ecommerce marketers do their best
work all thanks to the insights gathered from their customers

(there's never any pitching or spamming going on. promise.)


You'll learn how to use these growth components and start delivering your
customers a next-level shopping experience before and after the sale.

Klaviyo to automate personalised email flows and centralise your customer insights
Okendo to gain better reviews & user content
Recharge to grow profitable repeat business through product subscriptions
Shogun to create product context pages that rank & convert
EnquireLabs to gather key customer insights post-purchase
Octane AI to create shoppable quizzes that deliver personalised recommendations
Gorgias to help automate immediate responses to your customer's key questions
Loyalty Lion to build customer loyalty and reward your best customers
Peel Insights to gain vital knowledge on your store's performance
Triple Whale to help you measure channel attribution post iOS14
Wonderment to send email order updates and offer one-stop order tracking pages


"This newsletter series is just top. I've learned something from each and every one.
They're also fun and very readable. Can't recommend enough, especially for those building a brand."

Jessica Kruger - Founder of  L U X T R A

" He is a true conversion guru who will help you understand your online customers better than you ever thought possible"

Owen Whitehead - Head of Ecommerce HSS Hire

"Ian comes with a wealth of experience and it really showed when he set up much of our "marketing machine" for our purpose-driven e-commerce startup"

Ben Jones - Head of Growth FieldGoods

"The most knowledgeable MarTech guy I've come across since I started working in eCommerce."

Dan Laxton - Managing Director