for the product makers & market shakers
Weekly lessons on how to build a thriving ecommerce
business using data, technology & the human touch
(there's never any pitching or spamming going on. promise.)
You'll Learn How To Drive Ecommerce Growth Using Tools Including:
Klaviyo ∙ Okendo ∙ Recharge ∙ Shogun ∙ Shopify Flows ∙ EnquireLabs ∙ Octane AI ∙ Gorgias ∙ Loyalty Lion
REASONS TO SUBSCRIBE?
- You're receiving lessons from my actual work alongside 500+ ecommerce brands over the past god knows how many years + building my own ecommerce business.
- You're not being pitched. I'm not selling anything. Instead I'm building a community of founders and marketers learning how to optimise flows using data, technology & the human touch.
- This isn't about you spending more money on ads. I want you to see better performance from your existing ads focusing on the customer experience that you deliver using Klaviyo flows.
- You'll learn about how to build your own lean green ecommerce growth machine.
- This is about you delivering your customers feel good marketing. Learning what works. No silly ploys to 'claim your discount code in 5 minutes or we'll blow your house up...'
- I'm here to help. Got questions? just respond to my email. I'll get back to you with any advice I can provide.
- You'll learn how to market your products to build a profitable, sustainable business. That's at the core of the flow optimisation processes I teach. Processes over tactics.
- You'll learn how to write emotive copy inspired by new customer insights. No more 'receive our latest news and offers' or 'follow us on social media' for you... tsk.
- You'll figure out how to build community around the products you sell. It's a great way to build your brand.
- I'm sharing examples of what works for today's Direct-to-Consumer brands. No quotes from Elon Musk or Steve Jobs. This is about real work. Not that I'm saying Jobs or Musk didn't/don't do real work, but you know what I mean. I think.
"This newsletter series is just top. I've learned something from each and every one.
They're also fun and very readable. Can't recommend enough, especially for those building a brand."
Jessica Kruger - Founder of L U X T R A
" He is a true conversion guru who will help you understand your online customers better than you ever thought possible"
Owen Whitehead - Head of Ecommerce HSS Hire
"Ian comes with a wealth of experience and it really showed when he set up much of our "marketing machine" for our purpose-driven e-commerce startup"
Ben Jones - Head of Growth FieldGoods
"The most knowledgeable MarTech guy I've come across since I started working in eCommerce."
Dan Laxton - Managing Director Bibado.co.uk