Sometimes we find it difficult to put across our ‘business story’ in an authentic language. A language that resonates from the very heart of our project, our business, our livelihood. Summarising why our business exists is often left in the hands of the marketing department. Our natural intention, as marketers, … Read More

Business storytelling isn’t simply about the stories that you tell; it’s about the story that you believe. This resonates as much with you and your business colleagues as it does with your audience. Your story began the very moment your company was born. It’s your introductory paragraph – it’s the … Read More

How do you sell to an audience that doesn’t yet know they need your product? Time saving software when your typical consumer isn’t aware of the time they’re wasting? Job roles suited to candidates who aren’t necessarily thinking of changing jobs? Your Audience Is Out There… They Just Don’t Know It… … Read More

Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, friends and peers. Stories of our company founders, our roots and the reasons why we do what we do. Business storytelling sets the scene for the relationship with our online … Read More

In 1979, Bob Geldof penned ‘I Don’t Like Mondays’. A song, 40 years on that still receives significant airplay across the globe. Why is the song still in such demand? The context of the title? The discontent felt by the aggrieved worker when the Monday morning alarm rings out? or … Read More

‘We’ve been interrogating data and found out that 20 visitors searched for…’ Digging deep into Analytics, finding isolated instance of visitor behaviour. For most, it’s a quick win to impress our bosses with our insight and determination to find a cause to a potential problem. Extracting data from within our … Read More

In the early days at Amazon, Jeff Bezos left a single chair empty around the boardroom table. It signified the presence of the customer. No matter what the discussion point, conversation would be aligned with the question ‘what’s best for our customer?’. Why? Because that empty chair represented far more … Read More