BOOK YOUR SHOPIFY AUDIT | START UNLOCKING ECOMMERCE GROWTH
Learn how to drive better business results through your Shopify store
in-house team skills · marketing technology · use of analytics & data · personalisation · platform performance & limitations · advanced email marketing · a/b testing · copywriting · facebook + Google Ads performance · customer retention strategy · post-sale experience
Paving your route to next stage ecommerce growth
Are acquisition costs steadily increasing?
Are you seeing less conversions than you had budgeted or hoped for?
Are you ready to learn how to achieve next stage growth for your online store?
I'm sharing 20+ years of insight building and growing ecommerce brands online. Having working with 250+ DTC & retail brands focused on profitable growth strategy, I'm here to offer you guidance, dig into the data and deliver strategic direction on the the customer acquisition & retention strategy, tools and processes that will drive your long-term ecommerce growth.
Whether you're looking to fuel greater profit, drive more traffic or reviewing performance ready for investment, I'm here to help.
What this isn't: I'm not a developer so will not be able to provide useful insight on the use of store liquid files, theme selection or diving into deep code technical integrations or questions. Instead we're focusing in on business matters - what you could/should be doing to persuade more store visitors to buy.
Why hire me to deliver your Shopify performance review? Great question! One key difference between my review and what agencies will provide you is that I'm not in the market to persuade you to rebuild or re-theme your store. This is a one off piece of work. This is very much about how YOU manage your store performance going forward. That means I can offer independent advice without any bias towards tech, development or agency work. Audits are a core part of my offering and one that I provide under NDA and strictest confidence (you won't see me asking for testimonials or case studies). Audits are what I love providing so that I can then see you take the actions needed to drive your business forward. That's what makes it worthwhile for both of us.
Shopify Store Audit Stage One:
Technology & Data Insight
Laying solid foundations for growth
GROWTH STRATEGY, TECHNOLOGY AND PROCESSES
Your audit is modular and tailored to your specific needs. Whether you're reviewing both your acquisition or customer retention strategies, use of technology, scaleability of platform or overall business model. The outcome will be an action plan of customercentric recommendations to help you deliver your next stage of business growth.
We begin by ensuring you build on the correct foundations. This will include review of your platform, data integrations (Google Analytics, Tag Manager etc), customer data and marketing technology.
We will then outline next steps based upon your own criteria. We can go as granular as needs be.
I'm here to advise and guide. Your customer acquisition & retention audit and recommendations are delivered to give you greater confidence in how you invest your time, budget and people to deliver ecommerce growth.
Ian RhodesIndependent Shopify performance
Audit & Review
Shopify Store Audit Stage Two: Customer Experience
Remove the roadblocks that stop people buying
Your Shopify store audit is designed to deliver a series of quick wins and longer-term direction to prepare you for your next stage of your growth.
Get advice and guidance to help you better understand why people shop your website but don't return to spend again.
I'm here to help. Your growth audit and recommendations are a process devised to explore new ways to build your audience & motivate customers to buy and buy again.
Shopify Growth Audit Stage Three: Strategy
Discover long-term wins to grow your sales more profitably and define your marketing process
- complete review of the use of marketing technology
- review of new customer onboarding process
- discover how to make better use of email marketing to help motivate your visitors to buy
- review of traffic acquisition channels, eg. Google Ads and Facebook Ads
- ensure the correct data is available to you through Google Analytics
- review of checkout process inc. shipping and discounting strategy
- learn how to improve the performance of your category and collection pages
- review use of landing pages vs collection or product pages
- learn why visitors are abandoning carts and what you can do to recover more sales
- find out how to get more usable insight from your website visitors
- make better use of personalisation and automation tools
- bring structure and focus to navigation across your store
- advice to help you increase valuable customer reviews and feedback
... during our initial call we'll ensure our work is focused on the areas of your website where we can expect to grow your conversion rate and revenue.
The Shopify Growth Audit Process
The objective is to give you complete confidence in your planning and direction for all ecommerce marketing activity.
During our initial call we'll set out an agenda of activity that will involve a complete audit of your website visitor's journey through your website.
I will then prepare documentation that will summarise all findings and provide insight to assist you with implementing a series of prioritised recommendations
ONE DAY WORKSHOP (OPTIONAL)
Our in-house follow-up workshop will provide an opportunity to engage your team and deliver practical, action points that will help grow your ecommerce revenue.
The workshop will act as a catalyst for your website growth strategy and provide you and your team with greater confidence to drive the success of your business forward
ADVICE & FURTHER ASSISTANCE
Upon completion of your audit I'm readily available to provide further advice and assistance as you begin implementing the changes that will help you convert more visitors into customers and more customers into repeat buyers.
Book your Website Review & Audit
The Shopify Growth Audit & Workshop costs vary dependent upon the depth of work being carrying out. For guidance, costs for prior audits have ranged between £2000 ($3250) and £5000 ($7500). I do also offer a 1hr video review of the customer journey - get in touch to find out more.
To check availability and learn more about my Shopify Growth Audit Programme email me at [email protected] or drop your details across in the form below. I'lll be in touch right away.
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