So here's the big challenge with Shopify SEO that needs you to rethink your SEO mindset. A typical Shopify store architecture is structured around the homepage, collection page and product page. That's where the vast majority of SEO work takes place. Where optimisers meet the question 'how can you rank our products better on Google?' focusing their attention on the product page itself.

There are limitations with this tactic. Lot's of limitations. The product page is there to sell to everyone. You can't tailor the product page to a specific need of the customer. You can, however, researching your customers and then creating and optimising Product Context Pages. These are landing pages that are built around a specific customer problem, desire or need. Say, for example, you're selling car roofracks. The fitting and use of a roofrack is very different for owners of an Audi vs Land Rover vs Volvo vs Skoda. As examples.

Now, for the Volvo owner to feel confident making her purchase the landing page needs to be in the context she will understand - the imagery as well as the copy. You can't tailor for every car owner with one specific page. So... enter product context pages. Pages that rank, resonate and convert because they are built with a specific customer in mind.

The shopify architecture presents a challenge due to the way navigation is set and the templates created for product and collection pages. So, you either considering headless (expensive and requiring developers) or you use one of the many landing page tools that integrates with Shopify. The latter, 9 times out of 10, is my preference. This is where the focus and attention of Shopify SEO needs to be placed. Creating pages defined to a customer that both rank, resonate and convert. That's what I help you achieve.

The days of ranking for the vanity terms are long gone. And the truth is, vanity terms (generic search terms) rarely deliver results. Results are revenue, right? Nobody makes money from traffic that doesn't convert.

The challenge you face is to build your Shopify SEO & content strategy around the search queries that drive business.  That demands research. To isolate those queries, the questions people ask, to build upon those question, and to do it in a truly customer-centred way. By answering the questions your customers want to know that solve specific problems or needs they face. Your Shopify SEO, technical and practical, strategy is built upon your knowledge. Your authority. Your market. Your niche. Your perspective.

In 2024, SEO for Shopify Stores requires a defined, measurable approach. As your Shopify SEO Consultant that is what I'll bring to your store. There's no rulebook, no best practices to follow. This is about a tailored approach that helps you build your business more sustainable, more profitably with SEO at the core of our work. Good old fashioned organic growth.

My clients are stores running on Shopify and Shopify Plus. Brands, either startups focused on driving profitable organic growth or established brands highly invested in paid ads, with the need to reduce customer acquisition costs focusing in on a blended approach to Paid and SEO.

Use the form to get in touch and learn more about my Shopify SEO Consultancy work and how I will help drive profitable ecommerce growth for your store. Building your brand for the long haul.