Templates make a marketers life easy. The landing pages we can create in minutes. The blog theme we upload in seconds. The widgets we install, update and install again. We no longer need to rely upon the trusted hand of IT. We no longer see objectves or objections in our way. A marketers life can be easy. Templates make it easy.
You’re not a template business, are you?
What’s left when you remove the stock photography? The ever smiling salesman and the model who’s just waiting to receive my call?
What’s left when you remove the stock introductory paragraph? The one pronouncing your industry leadership and the market specialism your team feels impassioned towards?
What’s left when you remove the stock latest blog post? The one that provides me 10 reasons to trust your business over your competitors?
What’s left when you remove the stock social media links? The twitter feed that will lead me back to the blog telling me about the 10 reasons I should trust your business over your competitors?
At what stage within your present website do I meet the real you?
- where you share insights
- where you share opinion
- where you share concerns
- where you share belief
- where you share the real business that you’re in
Templates offer a quick solution. They offer a conventional path to bolster your marketing toolbox. A path that many businesses follow, including your competitors. Because templates make marketing easy. They let us do, rather than having to think about doing… and convention allows us to follow, without having to think.
If you believe your business is different. If you believe in your business, then present me with your real business. A business that’s not masked behind template, stock content and stock photography.
Show me your business, the business of real people dealing with real people.
Written By:
