What’s stopping you from raking in the enquiries through LinkedIn? I’m not talking about harvesting connections hammering out requests all day long. I mean investing in LinkedIn advertising. LinkedIn sponsored ads give you the opportunity to present your business to 450m worldwide users. Your target audience is in there. Somewhere. It’s especially … Read More

In this week’s Marketing Homebrew we talk competitive advantage. An old school term that many of us still struggle to come to terms with. Definition of Competitive Advantage: ‘a condition or circumstance that puts a company in a favourable or superior business position.‘ Why do we struggle? We’re looking at … Read More

You’ve made the decision to raise your prices. What’s the best way to pass the news on to your customers? It’s a tough call. On one hand you want to reward loyalty. To keep your prices as justifiable as possible. At the same time, you face escalating investment in technology … Read More

The template has it’s place. The ease with which you can create your website, your landing page, your newsletter. your message. The mechanics that hindered digital marketing for so long are now gone. You can start trading online in a few hours. You can start creating and sharing content in … Read More

I’m awful at organising my own travel. I also find eating dinner in a hotel restaurant pretty soul destroying. So when I’ve checked in I rely upon concierge’s advice as to where best to eat in this strange town. The response usually falls into one of three categories: 1.) A … Read More

What’s the hold up? You’ve read the articles, bought the books, maybe listened to one or two podcasts. You know there’s a huge opportunity to stamp your authority on your marketing. To, as they say, ‘stand out’, but that nagging feeling is holding you back. It’s bloody hard work. Blogging consistently … Read More

You’re blessed. The marketing tools you have at your disposal are getting cheaper by the hour. You can book your holiday safe in the knowledge that data will be syncing and messages will be sent at the very moment you agree with the bartender that you have, indeed, earned that 2nd mojito. Have … Read More

The most valuable context you can present to your customer is the shared journey. Consider for a moment how you book hotels and restaurants. How you decide on places to explore at the weekend. You seek the shared journey. When you last purchased a book from Amazon. How valuable were … Read More

Inside every marketer there’s a maker. Seriously. Go look. I’m a big advocate of planning and strategy. Strategy defines your work and your focus. However. Sometimes you can get so bogged down in strategy that it effects your ability to make. Making is important. There’s doing. That’s the work that keeps … Read More

Come on, who hasn’t had a go yet? This blogging is great fun! It’s like karaoke. You’re just a little more sober (I hope). And it’s taking place between 9 and 5. It shouldn’t be. Somewhere along the road the ‘blog for authority’ message intersected with ‘get everybody blogging’ and collided. Head … Read More

You should never be stuck for something to say. Especially when conversation relates to a topic that impacts upon your customer’s world. I like what Saul Kaplan (Founder of Business Innovation Factory) had to say in a recent article; “We only learn when we move fluidly off topics and across them. … Read More

You know the song. “She’ll put on her make-up and brushes her long blonde hair And then she asks me, do I look all right? And I say, yes, you look wonderful tonight” Within Eric Clapton’s lyrics there’s a great little message for your marketing endeavours. The make-up products. The brush. … Read More