IN-HOUSE ADVANCED ECOMMERCE EMAIL MARKETING TRAINING
Learn the advanced email marketing strategies CUSTOMER-CENTRED · DATA-INFORMED · STORY-DRIVEN
that drive profitable ecommerce growth
Your Advanced Ecommerce Email Marketing In-House Training Workshop is a 1 or 2-day session designed to help you grow sales and repeat business for your store more profitably through email marketing.
A blend of review and forward-thinking focused on your customer acquisition and retention strategies powered by advanced email marketing.
The objective? To advance a scaleable, profitable email marketing strategy for your brand. Allowing you to manage and successfully optimise your email marketing strategy in-house (without working 24/7)
ABOUT YOUR ECOMMERCE EMAIL TRAINING WORKSHOP HOST
Ian Rhodes: Founder of Retention
An independent ecommerce email marketing strategy consultant & trainer. Providing you trusted, expert advice backed by 20+ years experience as a practitioner building and growing ecommerce brands (including my own) using email.
Just 15 of the lovely things training clients have said over on Linkedin recommendations
"He covered a lot ground, providing valuable tips and truly memorable examples along the way."
"He really cares about his clients and strives for their success... which comes almost instantly with his superb guidance"
a true expert with highly specialized strategic counsel" "Ian kept our concentration all day, showing us his personal insights, tips and tricks"
"Ian was very thorough, very relaxed in in approach to the training and his knowledge and understanding he passed onto my team in a very professional and well executed manner"
"Ian was fantastic to work with, very punctual, personable and knowledgeable"
"He provided us with a great insight into the industry and has really helped raise our game."
"Ian is an absolute expert in his field and provided us with a bespoke training session which was extremely relevant and valuable to our business."
"Ian was great to work with and really knows his stuff and I would highly recommend him to anyone."
"His learning style is very clear, precise and backed up with lots of practical examples that can be immediately implemented."
"In the time that I spent working with Ian, his contribution, guidance and support has been immense"
"We're now consulting with Ian on our online strategy and we don't make a move online without talking to him first."
"Our consultation meeting with Ian was an education"
"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with"
"His understanding of the customers thought process is exceptional"
“The whole day was a great experience with loads of takeaways, that changed the way I think about online marketing.
The presentation was full of real life examples and useful tips that are easy to apply to our own websites/businesses.”
– Norbert Kocsis Online Marketing Manager
Visual Meta – Berlin Germany
YOUR STORE, YOUR LIST, YOUR AGENDA
Prior to your Ecommerce Email Marketing Training Workshop we’ll have a 30-minute chat to understand both immediate and long term objectives. You’ll then provide me access to your Email & Google Analytics account so I can run an initial audit so we hit the ground running.
During the workshop itself we will cover a pre-arranged agenda covering customer email acquisition & retention strategy specific to YOUR brand.
OWN YOUR MARKETING
Your workshop is tailored to where you are in your ecommerce journey, your team size, your technology and existing email marketing strategies. Some ground we’ll typically cover includes:
defining objectives - what % of your overall revenue can be attributed to email?
how to run a/b testing to grow your subscriber list
discover new post-purchase ways to increase your AOV
when, how and why you should run an a/b testing program across your email marketing
how to correctly segment your subscriber database to drive sales
how to recover more abandoned carts
how to create welcome sequences that build trust and convert
how to successfully retarget subscribers through Social Media
how to get the most out of Email Analytics
how to test & implement discounting strategy
how to send customer review requests
how to time, hourly and daily, your email campaigns
how to utilise user-generated content within your email campaigns
how to keep your list clean and maximised deliverability
how to build your retention strategy through email marketing
at the foundations are your brand, your tone, your message... we've got a lot to cover.
“14 Conversion Experts You Should Be Following”
YOUR WORKSHOP QUESTIONS ANSWERED
“Ian is a great communicator, inclusive educator and easy to work with. Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses. He is dedicated to help others be successful.“
Jason Clowes – Customer Success Director – Savage Marketing – Romania
CHECK AVAILABILITY AND
BOOK YOUR ECOMMERCE EMAIL MARKETING WORKSHOP TODAY
Just pop your details through below, email me [email protected] or call me on +44(0)161 706 0608 and I will guide you through the workshop process and next steps.