Your Trusted Guide on
the Road to Ecommerce Growth

independent advisor to Product Makers & Market Shakers

Create community. Build for the long haul.

Exciting times... but you don't want to follow the templated 'best practices' of ecommerce marketing. You've put too much effort into creating a product you know your customers will love to dampen the mood with drab 'off the shelf' marketing.

I'm here to guide you as you build and grow your ecommerce brand profitably and sustainably. To help you prioritise the work and differentiate your approach to drive repeatable business for your direct to consumer brand.

20 years of insight building and growing ecommerce brands has taught me 2 things.

1.) Yes, you're in the market to sell product.

2.) Your job is to motivate people not simply to buy from you, but to buy into you.

There's a gulf between the two approaches.

The second option will help you build for the long haul. The first will lead you down a path of price-led strategies that, well, rarely lead anywhere.

don't want you to get stuck focused on 'how to sell products' when there's a much greater opportunity - to create your community, grow your sales and build your brand less ordinary.

Ian Rhodes
Ecommerce Growth Coach


I'd be kidding you if I said this was going to be easy... key to our work together is prioritisation. Developing a process of continual learning and building your brand for your ideal customers.

Ensuring the foundations are readied for you to build upon. We'll work to a schedule of activity with weekly calls where we split our work up and ensure we see consistent measurable progress.

Our work together will define your marketing process across. Building a truly customer-centred brand using my framework outlined below:


  • Words

    the most impactful tools at your disposal. Discover the words that make what you make matter. I'm bringing you 20+ years of ecommerce copywriting learning to your brand.

  • Data & Customer Insight

    From the beginning understand the key metrics that drive your ecommerce growth

  • Platform

    For Shopify stores I want to ensure you're using the right technology and apps to deliver your customer a better shopping experience.

  • Technology

    Master the tools that help you deliver a better shopping experience for your customer and bring productivity across your ecommerce business


  • SEO & Paid Advertising

    learn how to drive organic growth and leverage a smarter, blended approach to advertising on Google and Facebook

  • Klaviyo

    from the outset, build a conversational email marketing process to educate your customers and, when ready, motivate them to make their purchase

  • Product Page Optimisation

    Give your customers access to all the insight and information they need to confidently make their purchase. Master how to drive social proof through customer reviews

  • Cart Recovery & Remarketing

    run an optimisation programme across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery


  • Automated Email Flows

    Personalise the post purchase experience and inspire your customers to leave reviews, share with friends and ultimately shop again

  • Community

    Use customer insight, content and reviews to give your customers a true sense of community around your products and your brand values

  • Automation

    Save time automating key marketing processes and retain the all important human touch

  • Optimisation

    Learn what motivates customers to purchase and drive conversion through a process of continual optimisation across each key customer touchpoint

... the list is constantly growing having worked alongside 200+ retailers during the past 20 years

Customer-centred ⬝ Data-informed ⬝ Story Driven

This is about driving revenue through your own ecommerce store selling the products you make (i.e. no Amazon or Ebay boxshifters or dropshippers - that's not my business)

Building a profitable ecommerce business for the long haul.

Next steps

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You can check availability by emailing [email protected] or dropping your details across in the form below. I'll be in touch right away.

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