ADVANCING EMAIL MARKETING
FOR AMBITIOUS ECOMMERCE BRANDS
More personalised communication. Better results. Customer-centred.Earn more through smarter email marketing
Drive sales revenue actioning email customer acquisition & retention strategyAnyone can come along and tell you what you should be doing with email marketing. That’s not my job.
My job is to put in place an email marketing strategy that gives you maximum reward (revenue and customer experience) being mindful of your time (the biggest problem we face as email marketers. A lack of time.)
So let’s get started.
- A complete review of existing platform, email management processes and performance
- Learn how to improve deliverability to reach more inboxes.
- Implement advanced behaviour-triggered segmentation to drive greater revenue per subscriber
- Reduce time spent on email taking advantage of automation processes
- Begin your email optimisation process with an a/b testing programme
- Start designing your email with the mobile user in mind
The vast majority of online retailers still overlook the magnificent revenue opportunity email marketing can provide.
Email marketing is still a labour-intensive task for many. Something we’d all love to be doing ‘right’, but dedicating the time is impossible.
It’s my job to introduce an email marketing process to your ecommerce business.
I partner directly with ecommerce clients to help devise and action their ecommerce growth strategy through email. Delivering a truly optimised email marketing process.
Ian Rhodes
Independent Ecommerce Email Marketing Consultant
EMAIL MARKETING AUDIT, STRATEGY AND PROCESS
Are you ready to drive growth taking a smarter approach to email marketing for your ecommerce brand?
Whether you’re looking to initiate a smarter approach to email marketing for the very first time or a review and recommendation process for existing campaigns, I’m here to advise and help execute.
foundations
Bringing focus and direction to your ecommerce email marketingKPI Audit
Ensuring we have access to key relevant data
Vendor Review & Selection
Work with the most suited, scaleable email platform
List Growth Strategy
Learn new ways to grow your email subscriber list
Email Branding & Tone
Give your customers a reason to subscribe
Deliverability Review
Ensure your list is clean, relevant and reachable
Customer RETENTION STRATEGY
Smarter Personalisation, Automation and Subscriber SegmentationWelcome Sequencing
Effective onboarding of new subscribers
Behaviour-Triggered Emails
Bring your communications to a one-to-one level
Cart Abandonment
Run successful cart recovery email campaigns
Browser Abandonment
Send smarter product-focused emails to highly engaged subscribers
Post-Sale Communications
Give customers all the information they need at the right time
Email Management Process
Learning our way to better open rates and greater ROI per email campaignSubject Line Testing
Learn how to increase email open rates
Call-To-Action Testing
A/B test your way to greater email click rates
Image + Copywriting
Motivate subscribers to read and engage with your email newsletters
Attribution & Reporting
Gain insight into the real success of your email marketing strategy
Mobile First
Design for the majority of your subscribers
More learning. More personalisation. More revenue.
There’s no best practice you should follow.
Success comes through learning, from data, the impact of a hypothesis-driven series of a/b tests
The use of CTAs, imagery, subject lines and from fields. Each element can have a significant impact upon your email success.
It demands patience. This is a long-term commitment that requires a long-term strategy. That’s how I help my retail clients. Devising a more creative, smarter approach to email marketing management and revenue success.
Ready to take the next steps to email marketing success?
I work exclusively with ecommerce brands, large and small, in the UK, Europe, Canada & USA.
Let’s discover how we can work together to grow your email marketing revenue for your ecommerce brand. You can call me on +44(0)7545 822460, email [email protected] or fill the form out below. I’ll be back in touch right away to fix a good time to talk.