More personalised communication. Better results. Customer-centred.

Earn more through smarter email marketing

Drive sales revenue actioning email customer acquisition & retention strategy

Anyone can come along and tell you what you should be doing with email marketing. That’s not my job.

My job is to put in place an email marketing strategy that gives you maximum reward (revenue and customer experience) being mindful of your time (the biggest problem we face as email marketers. A lack of time.)

So let’s get started.

  • A complete review of existing platform, email management processes and performance
  • Learn how to improve deliverability to reach more inboxes.
  • Implement advanced behaviour-triggered segmentation to drive greater revenue per subscriber
  • Reduce time spent on email taking advantage of automation processes
  • Begin your email optimisation process with an a/b testing programme
  • Start designing your email with the mobile user in mind

The vast majority of online retailers still overlook the magnificent revenue opportunity email marketing can provide.

Email marketing is still a labour-intensive task for many. Something we’d all love to be doing ‘right’, but dedicating the time is impossible.

It’s my job to introduce an email marketing process to your ecommerce business.

I partner directly with ecommerce clients to help devise and action their ecommerce growth strategy through email. Delivering a truly optimised email marketing process.

Email Marketing Consultant - UK

Ian Rhodes
Independent Ecommerce Email Marketing Consultant


Are you ready to drive growth taking a smarter approach to email marketing for your ecommerce brand?

Whether you’re looking to initiate a smarter approach to email marketing for the very first time or a review and recommendation process for existing campaigns, I’m here to advise and help execute.


Bringing focus and direction to your ecommerce email marketing

  • KPI Audit

    Ensuring we have access to key relevant data

  • Vendor Review & Selection

    Work with the most suited, scaleable email platform

  • List Growth Strategy

    Learn new ways to grow your email subscriber list

  • Email Branding & Tone

    Give your customers a reason to subscribe

  • Deliverability Review

    Ensure your list is clean, relevant and reachable


Smarter Personalisation, Automation and Subscriber Segmentation

  • Welcome Sequencing

    Effective onboarding of new subscribers

  • Behaviour-Triggered Emails

    Bring your communications to a one-to-one level

  • Cart Abandonment

    Run successful cart recovery email campaigns

  • Browser Abandonment

    Send smarter product-focused emails to highly engaged subscribers

  • Post-Sale Communications

    Give customers all the information they need at the right time

Email Management Process

Learning our way to better open rates and greater ROI per email campaign

  • Subject Line Testing

    Learn how to increase email open rates

  • Call-To-Action Testing

    A/B test your way to greater email click rates

  • Image + Copywriting

    Motivate subscribers to read and engage with your email newsletters

  • Attribution & Reporting

    Gain insight into the real success of your email marketing strategy

  • Mobile First

    Design for the majority of your subscribers

More learning. More personalisation. More revenue.

There’s no best practice you should follow.
Success comes through learning, from data, the impact of a hypothesis-driven series of a/b tests

The use of CTAs, imagery, subject lines and from fields. Each element can have a significant impact upon your email success.

It demands patience. This is a long-term commitment that requires a long-term strategy. That’s how I help my retail clients. Devising a more creative, smarter approach to email marketing management and revenue success.

Ready to take the next steps to email marketing success?

I work exclusively with ecommerce brands, large and small, in the UK, Europe, Canada & USA.

Let’s discover how we can work together to grow your email marketing revenue for your ecommerce brand. You can call me on +44(0)7545 822460, email [email protected] or fill the form out below. I’ll be back in touch right away to fix a good time to talk.