Here’s an idea. Dispatch your email when people are the most likely to respond. Pretty simple advice. Obvious. But, just how many times have you clicked the ‘send’ button on your newsletter campaign to tick the box ‘this week’s newsletter’ complete? It’s especially important to consider timing when you’re promoting … Read More
Why upgrade to Google Analytics’ Enhanced Ecommerce?
Google Analytics is an ecommerce marketing specialism in itself. That’s why I entrust my clients to Jason Riddle. He’s my go-to man on Analytics integration, support and logic. I’ve asked Jason to provide insight into the value Google Analytic’s Enhanced Ecommerce can provide your ecommerce business. Here’s his response… Knowing how … Read More
How Not To Write An Email Customer Welcome Sequence
Your welcome email is a valuable opportunity to create a 1-2-1 relationship between your business and your first time customer. Unfortunately, for many, it’s an opportunity too often overlooked. When the formalities of the order receipt or enquiry success are out of the way you’re provided the chance to deliver a … Read More
How to differentiate: are you ready to offer the alternative?
Why do we have a tendency to overcomplicate matters? When we look to differentiate our business, it appears easier to zone in on the peripheral. Adding new things. New platforms. New campaigns. Fresh layers of work that simply replicates the same message. The place you should look to differentiate your business is … Read More
Why should I buy from you?
Great service. Huge stock. Quick delivery. Best prices. The response you’ll hear 9 times out of 10. The four things every customer is looking for, right? Service – nobody tolerates for poor service Choice – we won’t simply buy the first product we see Speed – we want it and we … Read More
The Hook & The Trigger: Give people a path to follow and an action to take
What’s stopping you from raking in the enquiries through LinkedIn? I’m not talking about harvesting connections hammering out requests all day long. I mean investing in LinkedIn advertising. LinkedIn sponsored ads give you the opportunity to present your business to 450m worldwide users. Your target audience is in there. Somewhere. It’s especially … Read More
How do you keep creating? Feed the fire
You’ve done the background work. You’ve defined your approach. You’ve documented your strategy. You’re doing what you can to onboard your team around you. Now it’s the doing. And sod’s law, your new work, those new articles you pruned, perfected and published, are receiving very little attention. COME ON PEOPLE! … Read More
Will marketing clarity be your biggest competitive advantage?
In this week’s Marketing Homebrew we talk competitive advantage. An old school term that many of us still struggle to come to terms with. Definition of Competitive Advantage: ‘a condition or circumstance that puts a company in a favourable or superior business position.‘ Why do we struggle? We’re looking at … Read More
Hey customer, we’re increasing our prices (what are you going to do about it?)
You’ve made the decision to raise your prices. What’s the best way to pass the news on to your customers? It’s a tough call. On one hand you want to reward loyalty. To keep your prices as justifiable as possible. At the same time, you face escalating investment in technology … Read More
6 Ways To Untemplate Your Retail Website
The template has it’s place. The ease with which you can create your website, your landing page, your newsletter. your message. The mechanics that hindered digital marketing for so long are now gone. You can start trading online in a few hours. You can start creating and sharing content in … Read More
Your website’s the map, let your words be the guide
I’m awful at organising my own travel. I also find eating dinner in a hotel restaurant pretty soul destroying. So when I’ve checked in I rely upon concierge’s advice as to where best to eat in this strange town. The response usually falls into one of three categories: 1.) A … Read More
Setting timeframes and getting stuff done
What’s the hold up? You’ve read the articles, bought the books, maybe listened to one or two podcasts. You know there’s a huge opportunity to stamp your authority on your marketing. To, as they say, ‘stand out’, but that nagging feeling is holding you back. It’s bloody hard work. Blogging consistently … Read More