To grow your online business you have two choices. You can build your website, spend money and wait for the phone to ring…. or you can start the conversation way before the phone is picked up… what choice have you made?

How much time do you spend looking for shortcuts? Shortcuts, you believe, will help you grow your online business quicker? When you seek shortcuts you ignore the resources that help you along your journey: Websites such as Copyhacker, ProBlogger and Copyblogger. Brilliant resources to help you become a better blogger. Software such … Read More

What do you look for when you book a hotel in a new destination? Off the top of your head. On-site restaurant? Convenience to local attractions? Good rates? Free parking? You can’t answer the question. Why? Because in order to answer the question you need to understand the circumstance behind … Read More

Do you provide solutions to the problems your customers face? Do you take a strategic approach to finding those solutions? Do you build a best of breed solution that mixes insight and technology? Do you have a passion for what you do for your clients? Do you go above and … Read More

I didn’t get it. What benefit would she gain? Our weekly selection of fruit is delivered direct to our door with the remainder of our weekly grocery shop. The lady I was about to walk past was spending her precious time examining and selecting raspberries from a bush in the middle … Read More

There’s an awful lot of talk out there. Your competitors are planning. They’re thinking about what move to make next online. They’re watching those they deem fit to wear the label ‘competitors’ like a hawk. That’s the problem. There’s a lot of talk. There’s a lot of watching. Businesses waiting … Read More

There’s something remarkable that we can achieve as marketers. We can change the way people think. The way people view what’s important to them and what’s not. We challenge. We can do that on a shopfloor. We can do that sat across a boardroom table. We can do that online. When … Read More

What inspires you in business? The stories of innovation? The stories of startup businesses taking on the Goliath of their industry? Or, do you pay more attention to who’s nominated in yet another industry awards gathering? Do you take inspiration from what’s happening beyond the confines of your industry? Seeing … Read More

I’ve got a healthy reading habit. I go through a book a week. When you’re reading a business book, how do you quickly recall the good bits? Do you use post-it notes? Some will see it as sacrilege, but I take a highlighter pen to mine. It’s why I’ve found the … Read More

Data analysis tells you a lot about what’s happening on your website. You learn how visitors find your site. You explore the journeys they take within your site. You gather insight to help make that journey as smooth as possible. One thing, however. One key thing that data analysis doesn’t open your eyes … Read More

It’s easy to mock ill-judged marketing. You witness the messages of 100s of businesses each day. All vying for your attention. You praise brilliance. You deride naivety. The marketer’s response: You smirk when you receive an email addressed Dear [LAST NAME] You eek when you read the copywriter’s blog with the spelling mistake in … Read More