Growth lessons
Manage the Machine
How to run the machine behind ecommerce growth: the operator, the AI and the data, and the tools that make it work.
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Why OptiMonk Is My Go-To Popup Tool (And Why Klaviyo’s Builder Isn’t Enough)
Most popup tactics are just discount vending machines. You show a message ‘Hey Before You Go…’ . Someone gives you their email.…
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Why scaling growth has to be incremental and what happens to brands that skip the work?
I’m going to caveat everything I’m writing today by saying I HAVE BEEN THERE. I know and appreciate the desire to scale…
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Your Ecommerce Growth Machine Runs on Human Truth
Why emotive selling and customer insight are the fuel every ecommerce system depends on You’ve built everything correctly and still sales aren’t…
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A 5 Minute Explainer of the Manage the Machine Mindset
The Ecommerce Growth Problem: Busy Teams, Slowing Momentum There is no shortage of things to do in ecommerce. You’ve got Ads to…
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Will RetentionX Change the Way You Work in Ecommerce Growth? 5 Key Growth Questions Answered
Five questions every ecommerce founder needs answered. One platform that answers all of them. There is a version of running an ecommerce…
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What Is Google Data-Driven Attribution? (And why the model your Google Ads account uses matters more than you realise)
Is Your Google Ads Attribution Model Distorting Account Performance? Every Google Ads account is making a decision you may never have consciously…
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Shoppable Video: The Shopify Founder’s Complete Guide
Why Traditional Shopify Product Pages Are No Longer Enough When someone lands on your product page, what happens next? If your answer…
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How To Optimise Using The Actual Search Terms Customers Used To Discover You on Google
There’s a huge difference between keyword research and revenue research. Most ecommerce brands optimise around what tools say people search for.Very few…
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How To Optimise… Your PPC Workflow With Smarter Budget Controls and AI Assistance Using Optmyzr
Most PPC managers are fighting their tools, not their competitors. You’re context-switching between platforms, spreadsheets, and endless tabs. You’re making budget decisions…
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Affiliate Discovery: Struggling to find and attract your best affiliates? This tool might be the assistant you need
I’ve been in affiliate marketing since 1998. Back in 1999, I was on stage at conferences talking about how marketers find and…
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How To Optimise Advertorial-Style Landing Pages For Your DTC Brand
Most ecommerce brands waste their media budget sending cold traffic straight to product pages. The click happens, the visitor sees a price,…