Growth lessons
Storyboard – Video Growth Strategy
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Shoppable Video: The Shopify Founder’s Complete Guide
Why Traditional Shopify Product Pages Are No Longer Enough When someone lands on your product page, what happens next? If your answer…
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The Founder’s Guide to Video Strategy: Using Deep Expertise to Win Your Niche
Your deepest knowledge is your biggest competitive advantage. So why are you keeping it to yourself? In today’s article I’m covering; I…
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How To Optimise Creating AI Clips For Your Video Marketing Using Videowise
There’s something most ecommerce folks quietly agree on but rarely say out loud. Video itself is no longer the challenge. Almost everyone…
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Why You Should Hire a Videographer (Now)
If your first reaction to hiring a videographer is “what would they actually do for us?” or “we can’t justify that cost,”…
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Do YouTube Videos Matter More Than Your Blog Posts For AI Visibility?
The single biggest shift in search visibility isn’t about better writing, it’s about being on camera. I’ve spent years telling ecommerce brands…
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Content Mindset: In Ecommerce Consistency Wins, Even When You Don’t Feel Ready
“Do you know how much further along your ecommerce growth journey you’d be if you ran a YouTube series sharing your insights…
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Why Hire the Influencer When You Can BE the Influencer?
Getting in front of the camera certainly positions most of us well outside our comfort zone. So does going all in and…
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Why Content + Community Are the Multiplier for Real Ecommerce Growth
Ecommerce brands have a tendency to treat content as a channel. Blog posts for SEO. Social posts for engagement. Email for conversion.…
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What is a Narrative Arc? And why does it matter to your work as an ecommerce founder?
Please don’t take offence at this … but… most ecommerce brands tell stories the way toddlers do. Something happened. Then something else…
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Struggling to tell an impactful story? Steal this strategy used by the best YouTubers
It’s happening as I write. Someone just landed on your product page. They’re scrolling. Reading your bullet points. Looking at your lifestyle…
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Your Instagram Shows Your Soul. Your Shopify Store Shows… Nothing.
This is getting silly now… conversations I’m having on repeat. A brand owner takes pride in sharing with me their Instagram. “Look!…