Growth lessons
Google Ads
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How Most Ecommerce Brands Are Getting Their PMax Campaigns Horribly Wrong
Google Ads’ Performance Max was supposed to make paid search easier. One campaign. All of Google’s inventory. Machine learning doing the heavy…
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PMax Search Themes: How Important Are They In Creating and Optimising Your Google Ads Campaigns?
The feature most in-house and Google Ads freelancers either ignore or misuse is the one that gives you the most control over…
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How To Optimise… Your PPC Workflow With Smarter Budget Controls and AI Assistance Using Optmyzr
Most PPC managers are fighting their tools, not their competitors. You’re context-switching between platforms, spreadsheets, and endless tabs. You’re making budget decisions…
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How To Optimise Ad Campaigns Sending Better Signals to Algorithms
As platforms get more AI-driven, they optimise to whatever signals you give them. That’s not a theory. That’s how the machine works…
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How to Optimise Your Product Feed Using Custom Labels (…and start making more money through Google Ads)
If I ever created a course it’ll be on Custom Label optimisation for Google Ads. Why? It’s still one of the most…