Google Ads Consultant
to Scaling Ecommerce Brands
Bring 25 years of unmatched Google Ads Expertise To Your Ecommerce Business. Google Ads Performance Review, Recommendation & Optimisation.
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If your Google Ads account is driving inconsistent results, rising acquisition costs or unpredictable performance, the problem is rarely your ad budget.
It’s usually the account structure and the signals feeding into Google’s machine.
I'm here to bring over 25 years of Google Ads expertise to your brand. I work with ecommerce brands as their Google Ads Consultant, helping them diagnose what’s really happening inside their accounts, implement the changes that improve performance and drive a process of continual optimisation to scale profitable ecommerce growth.
My focus is simple: profitable customer acquisition through search.
Why Many Google Ads Accounts Underperform
Most ecommerce brands invest heavily in Google Ads.
But many accounts are quietly held back by structural problems.
Common issues include:
- poorly structured campaigns and asset groups
- PMax campaigns without clear search themes
- weak conversion signals feeding Google’s algorithm
- search queries that attract low-intent traffic
- landing pages that don’t align with search intent
When these problems exist, Google’s automation works against you rather than for you.
The result? Higher costs and inconsistent performance.
IAN RHODES
Google Ads Consultant and Google Partner
What a Google Ads Consultant Should Actually Do
Many agencies focus on managing ads.
My role is different.
I focus on optimising the machine behind your customer acquisition.
That means:
- analysing search queries and intent
- restructuring campaigns where needed
- improving the signals feeding Google’s algorithms
- aligning landing pages with search intent
- identifying the real causes of rising CAC
- making best use of pMax campaigns
- using the latest VEO integrations to ensure you're benefitting from video ads and demand gen.
The goal isn’t simply to “run ads”. It’s to ensure your account consistently attracts the right customers at the right cost.
"Ian was a huge help in supporting us with developing a best-in-class set-up of ecommerce tools, helping us plan strategically for optimising the site, and making informed decisions to improve how we support our customers with the right services for their needs, through a simplified streamlined platform."
The Search Optimise™ Framework
My approach is based on a simple principle:
RANK → RESONATE → CONVERT
Rank
Ensure your brand appears when customers search for products like yours through properly structured Google Ads campaigns and search coverage.
Resonate
Testing ad messaging and product listings with search intent so your ads are optimised and your brand stands out when customers compare options.
Convert
Ensure the traffic your ads generate actually turns into revenue through landing pages designed to convert.
When these three elements work together, Google Ads becomes one of the most reliable growth channels in ecommerce.
Google Ads Consulting: Who I Work With
I typically work with ecommerce brands that:
- are ready to invest significantly in Google Ads once there's confidence in scaling
- are currently generating £1m–£20m+ in annual ecommerce revenue or are looking to scale to 7-figures
- want to improve customer acquisition efficiency
- are serious about long-term search growth
Most clients come to me after struggling with:
- inconsistent ROAS
- rising customer acquisition costs
- poor visibility in high-intent searches
- complex PMax performance issues
- disappointing results from PPC or ad agencies where accounts are run by junior marketers
Google Ads Consulting: How I Work
I work with a small number of ecommerce brands as their Google Ads Consultant and Search Optimise™ Strategist.
This allows me to combine strategic oversight with hands-on optimisation.
Typical work includes:
- analysing and restructuring Google Ads accounts
- improving campaign architecture and signals
- identifying profitable search opportunities
- guiding landing page improvements
- continuously optimising performance
"The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. "
David Winstanley - Managing Director at Pramworld
"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard
My Ecommerce Background: From Startup Employee to Director, Store Owner and Consultant
Building and growing Ecommerce Brands For 25 YearsMy Career Journey: Employee, Director, Ecommerce Business Owner and Consultant
1998. Straight off the back of graduating with an economics degree, I found my feet at a startup online magazine subscription retailer. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage... and SEO was a hell of a lot easier.
4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a true market innovator who are now the world's largest travel company under the direct guidance of the, now CEO of Booking.com.
In 2004 I gave up my swanky Mayfair office and launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.
For the past 14 years I've been building my ecommerce consulting business and teachings here at Ecommerce Growth Co. Working with management and in-house teams to lay the foundations for next stage ecommerce growth advising on Google Ads strategy, management and optimisation.
"one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis." - CrazyEgg
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Why Hire Me as Your GOOGLE ADS Consultant: Who I Work With and How I Support Your Team
how we work togetherClients are in-house teams requiring senior level guidance and Google Ads management to take their ecommerce offering to the next level. Typically, initially looking for expert advice to help review and audit their existing Google Ads performance, whether the account is managed in-house or through an agency or freelancer.
Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you're selling. Whether premium brands or innovative products. We have to share an understanding that there's a demand for what you sell.
I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn't perform and now you want to bring your Google Ads in-house?
If You’re Looking for a HIGHLY EXPERIENCED Google Ads Consultant
And want someone who focuses on optimising performance rather than simply managing campaigns, we should talk.