Growth lessons
Analytics & Reporting
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Not all customers are equal. Your growth strategy should reflect that.
Rising CAC gets blamed for almost every growth problem in ecommerce. But CAC is rarely the problem. It is usually the result…
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What Is Google Data-Driven Attribution? (And why the model your Google Ads account uses matters more than you realise)
Is Your Google Ads Attribution Model Distorting Account Performance? Every Google Ads account is making a decision you may never have consciously…
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Should you a/b test product pricing on your Shopify store?
Okay. First question. Why would you want to a/b test the pricing of your products? Surely it goes against the foundations of…
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Measuring ecommerce conversion rates? You need product-specific conversion data
I’m wearing the CRO-hat a lot with my work. I know you are too. There’s something about the measurement of conversion rate…