Most DTC brands building an affiliate programme start the same way. They chase the big names. The high-traffic review sites, the major comparison platforms, the publishers with the headline numbers. They spend months negotiating, onboarding, and waiting. And then they wonder why the programme never quite delivers what they expected. …
Why Your Affiliate Program Is Your Most Powerful SEO Asset (And You’re Probably Running It Wrong)
When I first start working with a DTC brand, they are treating affiliate marketing as a performance channel. Pay for the sale, measure the click, optimise the commission. It sits in a spreadsheet next to paid social and gets judged on the same terms: cost per acquisition, return on ad …
What’s Holding You Back from Building a Market-Leading Affiliate Program in Your DTC Niche?
Here’s something that bothers me. Affiliate marketing rarely comes up in the conversations I have with ecommerce founders. Not because it isn’t working (they’re not doing it!), but because it’s barely on their radar. Why is that? Well, no big conference keynotes dedicated to it. No VC-backed platform spending millions …
Meta Launch Facebook Affiliate Partnerships : All DTC Brands Need To Know
On 24 March 2026, Meta launched Facebook Affiliate Partnerships. Creators can now tag shoppable products directly inside Facebook posts and Reels. No link in bio. No redirecting to a comments section. No friction. Tap the product, buy the product, done. The initial launch partners in the US are Amazon, with …
This platform will help you discover and recruit quality new affiliates (not the coupon crowd…) with ease!
My job (let’s almost call it my mission) is to systematise the processes that drive ecommerce growth. To do away with time consuming, laborious tasks so that ecommerce teams can work more productively. More optimised. High up the list of the most time consuming tasks on the ecommerce marketer’s task …
Affiliate Discovery: Struggling to find and attract your best affiliates? This tool might be the assistant you need
I’ve been in affiliate marketing since 1998. Back in 1999, I was on stage at conferences talking about how marketers find and attract the right affiliates. Twenty-five years later, and you know what the biggest struggle still is? Finding the right affiliates. Not just any affiliates. The right ones. The …
Building Your ‘Beyond Just Ads’ Ecommerce Growth Framework
I’ve watched brands make the same costly mistake over and over: putting all their eggs in the paid advertising basket. Don’t get me wrong, ads work. But relying solely on them is like building a house on sand. One iOS update, one platform policy change, or one economic downturn can …
What to consider when starting your affiliate programme for your Shopify store?
When it comes to running an online store on Shopify, one of the most important decisions you’ll make is choosing the right affiliate software. With so many options available, it can be overwhelming to know where to start. However, by taking the time to consider what features are most important …