Growth lessons
Email Marketing
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Want to Add a Form To Klaviyo Emails? Why Kinetic Might Be the Integration You Didn’t Know You Needed
Most brands treat email like a broadcast channel. They send. Customers receive. Maybe they click. Maybe they buy. Email could be your…
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Klaviyo Optimisation: The 1-Hour Reminder – Catching Shoppers While Their Intent Is Peak
Most abandoned cart sequences start way too late. By the time that first email lands (6 hours, 12 hours, sometimes 24) the…
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No, Klaviyo Post-Purchase Flows Will Not Solve Your Customer Retention Problem
I need to say something that’s going to upset a lot of email agencies. Your Klaviyo post-purchase flow isn’t fixing your retention…
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What Are the Core Klaviyo Flows? A Guide to Understanding Klaviyo’s Essential Automated Campaigns
Klaviyo is the go-to email platform for modern ecommerce brands for a reason. Out of the box, an ecommerce marketer can begin…
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Please don’t send “win back” email campaigns like this
If your email subscribers are engaged with your brand, and by engaged I mean opening and clicking, be wary of how you…
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Managing the email machine
We’re looking at ecommerce email technology in one of two ways. 1.) For the answers 2.) As the answer The question being…
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Email plans stagnate when you have no story to tell
Storytelling is about making what you make matter. Effective storytelling will propel the success of email marketing for ecommerce brands. Somebody in…
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What additional email flows should you be sending with Klaviyo?
I’m in conversation with store owners regarding their use of Klaviyo on a daily basis. There’s a common thread. Store owners with…
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With Klaviyo there’s no more guessing when to send your email campaigns
Exciting times for savvy email ecommerce marketers. Today Klaviyo have released an insightful new tool Send Time Optimization that will allow you…
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How to send email newsletters to sell your old stock (without mentioning the word ‘sale’)
There are approximately 180 variants on the theme ‘we need to sell some of our old shit to free up cash’ ‘Everything…