ECOMMERCE GROWTH UNLOCK
PERFORMANCE REVIEW & RECOMMENDATIONS

A performance review is a deep diagnostic of one key growth channel.

In a focused 1-day or 3-day analysis I review:

• account structure
• targeting and signals
• creative and messaging
• data and attribution
• optimisation approach
• missed opportunities

specific to your chosen marketing channel.

You receive a clear, honest assessment of:

• what’s working
• what’s limiting performance
• what I would do next

No generic reports.
No agency bias.
Just practical insights from someone who has run and scaled ecommerce growth for over two decades

I'm Going To Provide You Complete Clarity On What's Holding Back Ecommerce Growth

My growth unlock reviews are best suited for brands that:

• generate £500k – £10m in annual revenue
• actively invest in growth channels
• want clearer insight into performance
• value independent expertise

If you're looking for a second set of experienced eyes, these reviews are designed for you. My objective is to provide you clear guidance in terms of how each individual channel (or collectively) is performing for you right now. A complete, independent view of exactly what's working and where improvements can be made, short term wins and longer term direction.

and to answer a common question, this review is purely my observation, backed by your data providing recommendations from doing this exact work for 20+ years.
AI is NOT used at all during this process and nothing is outsourced to juniors.

The Vital Questions My Unlock Review Will Help You Answer

1. Are we leaving money on the table?

This is the big one for most brands I work with. For each channel, are you getting the required performance out of agencies, freelancers or in-house teams?

Example key questions that you need help to answer;

• Are our ads structured properly?
• Are we missing obvious SEO opportunities?
• Are we under-utilising email?
• Is our website converting as well as it should?

This is designed to help you build confidence that performance is as good as it could be.

Your ecommerce growth audit answers: “Here’s exactly where growth is being left on the table.”

2. Are our agencies actually doing a good job?

This is one of the most common founder anxieties. Many founders feel uncomfortable asking this directly with key questions remaining unanswered for weeks and months;

• Are we paying too much?
• Are they actually optimising things?
• Are they just running the account?
• The monthly report always highlights the green arrows, but I still don't see progress in terms of profit.

Your ecommerce growth audit becomes the independent second opinion you need to progress with your decision making regarding agency selection or in-house management.

3. Are we structured correctly for scale?

Many brands reach a plateau and ecommerce business leaders start asking questions specific to growth channels including:

• Is our campaign architecture right?
• Should we be using PMax differently?
• Are we testing enough creative?
• Is our SEO strategy too small?

They want to know: “Are we set up for the next stage of growth?”

Your ecommerce growth audit answers exactly that.

4. Are we missing obvious opportunities?

Founders often feel: “I have a nagging feeling we could be doing more.”

Common questions that I help founders and ecommerce business leaders to answer include;

• Are we sat on untapped organic opportunities?
• Are our Klaviyo agency to reliant on campaigns and now working enough on email flows?
• Are there CRO improvements we could be making?
• Are we too narrow in our market and should we be considering audience expansion?
• Are we creating content for the sake of creating content? Are there content opportunities we're missing out on?

The ecommerce business leaders that I hire me to deliver an independent Ecommerce Growth Audit want someone to say:

“Here are the opportunities you’re missing.”

That's exactly what I will provide you.

5. Are we making decisions using the right data?

Many ecommerce brands struggle with:

• attribution confusion
• messy analytics
• unreliable tracking

Founders wonder:

• Can we trust our data?
• Are we optimising the right things?

Your audit answers:

“Here’s what the data actually says.”

6. What should we prioritise next?

This is the most valuable outcome.

Founders are overwhelmed. They constantly ask:

• Should we invest more in ads?
• Should we push SEO?
• Should we fix conversion?
• Should we build retention?

They need clarity on their next moves.

Your audit answers: “Here are the 3–5 actions that will move the needle most.”

7. Are we falling behind competitors?

Many founders quietly worry about this.

They think:

• Are competitors out-ranking us?
• Are they running better ads?
• Are they acquiring customers cheaper?

My audit helps them understand where they stand.

8. Are we using the technology properly?

Modern ecommerce stacks are complicated. Founders often ask:

• Are we using Klaviyo properly?
• Are we using PMax properly?
• Are we using Shopify data properly?
• Are we using the right Shopify apps for reviews, affiliate programs and loyalty/referrals?

Your audit answers: “Here’s what you need and here is where you're under-utilising.”

The Question Every Ecommerce Business Leader Needs To Know;

Behind all of this is one deeper question: “Am I running this properly?”

Many founders feel pressure to know everything. Your tailored audit will give you clarity and reassurance.