Ecommerce Growth Unlock · 1-day performance audit
Ecommerce growth audit: unlock next-stage growth in one day.
Book your ecommerce performance audit and get expert insights and actionable recommendations on the steps you need to take to unlock next-stage growth. All wrapped up into one day’s work.
Book your ecommerce performance audit and receive expert insights and actionable recommendations on the steps you need to take to unlock next-stage ecommerce growth. All wrapped up into one day’s work.
“14 Conversion Experts You Should Be Following” CrazyEgg.com
“32 CRO Influencers That Rule Optimization” UsabilityTools.com
“One of the world’s Top 25 Most Influential Conversion Rate Experts” PPC Hero
“45 best CRO Experts to Skyrocket your website conversion” GrowthFunnel
28 years of ecommerce growth experience trusted by 6-figure to 8-figure brands
This is the trusted, expert review process I wish I’d received when I was running my own ecommerce business. I’ve designed my consultancy and advisory programme around the specific challenges I faced leading growth for my business.
Not every founder wants to hire an ecommerce consultant or agency on retainer. Sometimes it’s simply key insights that you can confidently action in-house that are needed. That’s what I’m delivering.
I’ve worked with 100’s of ecommerce brand founders and business leaders over the past 17 years as an ecommerce consultant providing independent advice and recommendations on the performance of in-house teams, agencies and overall business directions. Many ecommerce brands are spending significant money on marketing channels without ever stepping back to properly evaluate performance.
- Campaign structures become messy.
- Creative testing slows down.
- SEO opportunities are missed.
- Email flows stop evolving.
Over time, small inefficiencies compound into large missed opportunities.
Sometimes all that’s needed is a fresh, experienced perspective.
That’s where an independent performance review can be invaluable. This is how you gain clarity and confidence in the future direction of your ecommerce business. You know the channels where you feel performance can improve. It’s my job to show you exactly what’s working, what’s not, and to recommend insights for each marketing channel.
I only provide audits for channels where I have considerable experience. These include;
- Google Ads Review & Recommendations
- SEO Review & Recommendations
- Meta Ads Review & Recommendations
- Klaviyo Email Marketing Review & Recommendations
- Conversion Optimisation Review & Recommendations
- Customer Retention Review & Recommendations
* I don’t have the level of necessary expertise needed to provide reviews of social media, TikTok, Reddit or LinkedIn Advertising performance.
ecommerce growth unlock performance review & recommendations
A performance review is a deep diagnostic of one key growth channel.
In a focused 1-day or 3-day analysis I review:
- account structure
- targeting and signals
- creative and messaging
- data and attribution
- optimisation approach
- missed opportunities
specific to your chosen marketing channel.
You receive a clear, honest assessment of:
• what’s working • what’s limiting performance • what I would do next
No generic reports. No agency bias. No AI recommendations. Your performance audit is 100% undertaken by me. Just practical insights from someone who has run and scaled ecommerce growth for over two decades
IAN RHODES
Ecommerce Growth Audits
Who These Ecommerce Growth Audits Are Best Suited For
My growth unlock reviews are best suited for brands that:
• generate £500k – £5m in annual revenue • actively invest in growth channels • want clearer insight into performance • value independent expertise
If you’re looking for a second set of experienced eyes, these reviews are designed for you. My objective is to provide you clear guidance in terms of how each individual channel (or collectively) is performing for you right now. A complete, independent view of exactly what’s working and where improvements can be made, short term wins and longer term direction. And to answer a common question, this review is purely my observation, backed by your data, providing recommendations from doing this exact work for 28 years. AI is NOT used at all during this process, and nothing is outsourced to juniors.
Key Growth Questions Your Ecommerce Unlock Review Will Answer
1. Are We Leaving Money on the Table in Our Key Growth Channels?
This is the big one for most brands I work with. For each channel, are you getting the required performance out of agencies, freelancers or in-house teams?
Example key questions that you need help to answer;
- Are our ads structured properly?
- Are we missing obvious SEO opportunities?
- Are we under-utilising email?
- Is our website converting as well as it should?
This is designed to help you build confidence that performance is as good as it could be.
Your ecommerce growth audit answers: “Here’s exactly where growth is being left on the table.”
2. Are Our Agencies Actually Delivering Profitable Performance?
This is one of the most common founder anxieties. Many founders feel uncomfortable asking this directly with key questions remaining unanswered for weeks and months;
- Are we paying too much?
- Are they actually optimising things?
- Are they just running the account?
- The monthly report always highlights the green arrows, but I still don’t see progress in terms of profit.
Your ecommerce growth audit becomes the independent second opinion you need to progress with your decision making regarding agency selection or in-house management.
3. Are Our Campaigns and Channels Structured Properly for Scalable Growth?
Many brands reach a plateau and ecommerce business leaders start asking questions specific to growth channels including:
- Is our campaign architecture right?
- Should we be using PMax differently?
- Are we testing enough creative?
- Is our SEO strategy too small?
They want to know: “Are we set up for the next stage of growth?”
Your ecommerce growth audit answers exactly that.
4. Are We Missing Obvious SEO, Email, and CRO Growth Opportunities?
Founders often feel: “I have a nagging feeling we could be doing more.”
Common questions that I help founders and ecommerce business leaders to answer include;
- Are we sat on untapped organic opportunities?
- Are our Klaviyo agency to reliant on campaigns and now working enough on email flows?
- Are there CRO improvements we could be making?
- Are we too narrow in our market and should we be considering audience expansion?
- Are we creating content for the sake of creating content? Are there content opportunities we’re missing out on?
The ecommerce business leaders that I hire me to deliver an independent Ecommerce Growth Audit want someone to say: “Here are the opportunities you’re missing.” That’s exactly what I will provide you.
5. Are We Making Decisions Using Reliable Attribution and Analytics Data?
Many ecommerce brands struggle with:
- attribution confusion
- messy analytics
- unreliable tracking
Founders wonder:
- Can we trust our data?
- Are we optimising the right things?
Your audit answers: “Here’s what the data actually says.”
6. What Should We Prioritise Next? A Shortlist of 3–5 High-Impact Actions
This is the most valuable outcome.
Founders are overwhelmed. They constantly ask:
- Should we invest more in ads?
- Should we push SEO?
- Should we fix conversion?
- Should we build retention?
They need clarity on their next moves.
Your audit answers: “Here are the 3–5 actions that will move the needle most.”
7. Are We Falling Behind Competitors on Traffic, Ads and Customer Acquisition Costs?
Many founders quietly worry about this.
They think:
- Are competitors out-ranking us?
- Are they running better ads?
- Are they acquiring customers cheaper?
My audit helps them understand where they stand.
8. Are We Using Klaviyo, PMax, Shopify and Our Tech Stack Properly?
Modern ecommerce stacks are complicated. Founders often ask:
- Are we using Klaviyo properly?
- Are we using PMax properly?
- Are we using Shopify data properly?
- Are we using the right Shopify apps for reviews, affiliate programs and loyalty/referrals?
Your audit answers: “Here’s what you need and here is where you’re under-utilising.”
The One Underlying Question Every Ecommerce Business Leader Needs to Answer
Behind all of this is one deeper question: “Am I running this properly?”
Many founders feel pressure to know everything. Your tailored audit will give you clarity and reassurance.
“Ian was a huge help in supporting us with developing a best-in-class set-up of ecommerce tools, helping us plan strategically for optimising the site, and making informed decisions to improve how we support our customers with the right services for their needs, through a simplified streamlined platform.”Elliot brooks – nature.com
Elliot brooks – nature.com
Ecommerce Growth Clarity Audit & Performance Review: Scope and Pricing
Growth Discovery: One-Day Full Journey Audit of Roadblocks and Recommendations
£1,750 + vat (or £2,750 for an in-house one day workshop)
This is my most popular growth clarity review for a reason. I’m covering the entire customer journey, from first click to purchase providing you a complete overview, backed by your data, on where customers hesitate and exactly what you need to be doing to gain trust, build clarity in your offering and ultimately drive next-stage growth. This one day intensive session allows me the chance to investigate across your ads and organic traffic alongside email welcome series and your offering to diagnose missed opportunities and uncover for you simple wins to help you immediately improve your traffic and conversion performance. No AI summaries or templated documents… this is a one-day session where I’m sharing everything I can to help you build a better, more profitable ecommerce business wherever you are in your growth journey. I’m sharing insights gained working across 100’s of ecommerce brands in the UK. You will gain clarity and confidence in how you drive more effective growth (profitable growth) through your key channels and unlock significant insights to help perform consistently better across your work. You’ll receive a complete list of recommendations, including tools that will help you work more effectively, alongside key observations from the data available to you. I want this investment to pay for itself in a matter of days as you action the recommendations received.
Google Ads Performance Review: Deep Diagnostic of Structure, Tracking and Budget
£2,000 + vat
Deep review of your Google Ads account including:
• campaign structure • PMax and search strategy • conversion tracking • search themes and signals • budget allocation • optimisation approach
Meta Ads Performance Review: Architecture, Creative Strategy and Scaling Opportunities
£2,000 + vat
Review of your Meta advertising performance including:
• campaign architecture • creative strategy • audience structure • testing framework • scaling opportunities Includes findings report, video summary + review call.
SEO Performance Review: Keyword Strategy, Content Gaps and Technical Issues
£2,000 + vat
Analysis of your organic search performance including:
• keyword strategy • content opportunities • technical SEO issues • competitor positioning • AI search visibility Includes findings report, video summary + review call.
Klaviyo Email Marketing Review: Flows, Lifecycle Strategy and Accurate Attribution
£2,000 + vat
I’ve audited over 100 Klaviyo accounts over the past 9 years. I understand both the frustration and concern ecommerce business leaders feel when email numbers look great, but you don’t see incremental growth represented in terms of real profit or revenue. You know that email is key to business success, so my comprehensive review of your email customer acquisition & retention engine includes:
- email flow structure and continual optimisation process
- campaign strategy
- list and segmentation structure
- lifecycle marketing and how messaging differs for existing customers & non-purchasers
- missed revenue opportunities
I’m not here to provide you with recommendations on email design, instead I’m looking at how work is structured across list growth, campaign structure and frequency alongside flow optimisation. This is a clear, honest review of agency performance making sure that KPIs and email attribution is correct to ensure success isn’t being over-reported. Your Klaviyo audit will include a findings report, video summary + review call.
Ecommerce Conversion Review: Site UX, Key Pages and CRO Opportunities
£1,750 + vat
Review of your ecommerce experience including:
• homepage • product pages • checkout • messaging • CRO opportunities Includes findings report, video summary + review call.
Deeper Dive Ecommerce Growth Review: 3-Day Intensive Multi-Channel Audit
For a More Complete View Of Your Ecommerce Growth Engine – 3 Day Intensive
Advanced Acquisition Engine Review: 3-Day Google Ads, Meta Ads and SEO Audit
£5,000
Google Ads Meta Ads SEO
Ideal for brands focused on customer acquisition performance.
Advanced Ecommerce Growth Review: 3-Day Audit of Ads, SEO, Email and Conversion
£8,500
Google Ads Meta Ads SEO Email Conversion Optimisation
A complete diagnostic of the systems driving customer acquisition and retention.
What You Receive From Your Ecommerce Audit: Deliverables and Outcomes
Each review is carried out by me. No AI or template is used in this process. Your final report includes:
✔ deep performance analysis ✔ clear explanation of what’s working ✔ identification of growth opportunities ✔ prioritised improvement roadmap ✔ written findings report ✔ complete video summary ✔ 60-minute strategy call
My aim is simple:
to leave you with clearer direction on how to improve performance.
After the review some brands choose to:
• implement the recommendations internally • work with their existing agency • engage me for ongoing optimisation support
The review itself is designed to provide standalone value.
“The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. “ David Winstanley – Managing Director at Pramworld
“He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.” Mathew Wade – Head of Digital at Gossard
About Ian Rhodes
I’ve spent over 28 years helping ecommerce brands grow through smarter marketing and optimisation.
My work has includes leading growth strategy across:
• Google Ads • SEO • conversion optimisation • retention systems • ecommerce technology
I currently work with a small number of 7-figure and 8-figure ecommerce brands as a growth strategist.
These performance reviews give brands access to my expertise without committing to long-term consulting.
“one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis.” – CrazyEgg View More Testimonials
Why Hire Me to Run Your Ecommerce Audit: Independent, Experienced, No Agency Bias
Questions
Your questions, answered.
What exactly is an Ecommerce Performance Review?
An Ecommerce Performance Review is a deep diagnostic of one or more key growth channels such as Google Ads, Meta Ads, SEO, Email Marketing or Conversion Optimisation.
I analyse the structure, strategy, data and performance of the channel to identify:
• what’s working • what’s limiting performance • what opportunities are being missed
You receive a clear set of findings and a prioritised roadmap for improvement.
How long does the review take?
Each individual channel review is conducted over one focused working day.
After the analysis you’ll receive a written findings report, video review and we’ll schedule a 60-minute call to walk through the insights and recommendations.
What do I receive at the end of the review?
You’ll receive:
• a written findings report alongside 30-min video summary • an explanation of what’s currently working • identification of growth constraints • a prioritised list of optimisation opportunities • a strategy call to discuss the findings
My aim is to leave you with clear direction on where performance can improve.
Do you need access to our advertising or analytics accounts?
Yes. To conduct the review properly I will require read-only access to the relevant platforms.
This typically includes:
• Google Ads • Meta Ads • Google Analytics / Shopify analytics • email platform (for email reviews)
Access is purely for analysis and can be removed at any time.
Will this review criticise our current agency or team?
No. The purpose of the review is not to assign blame, but to identify opportunities to improve performance.
Many brands use these reviews as a second set of expert eyes alongside their existing team or agency.
The goal is always constructive: identifying what’s working and where performance could improve.
Do you implement the recommendations as well?
The review itself is designed to provide standalone value.
Some brands implement the recommendations internally, while others continue working with their existing agency.
If you would like help implementing the improvements, we can discuss ongoing optimisation support after the review.
What size ecommerce brands are these reviews designed for?
These reviews are best suited for brands that:
• generate £1M – £20M in annual revenue • actively invest in customer acquisition channels • want clearer insight into marketing performance
However, any ecommerce business looking for an experienced second opinion can benefit.
How is this different from a typical agency audit?
Most agency audits are designed to win new client work.
These reviews are different because they are independent and unbiased.
You receive honest insights from someone who has spent over 28 years helping ecommerce brands grow, with no obligation to move your marketing to a new provider.
How often should a performance review be conducted?
Many brands conduct a review once or twice per year to ensure their growth channels remain optimised.
Marketing platforms evolve quickly, and periodic diagnostics help ensure your strategy continues to keep pace.
How do I get started?
Simply submit the request form on this page.
I’ll review your brand and confirm whether the review is a good fit. If so, we’ll schedule the diagnostic and outline the access required.
Because each review requires focused analysis, I currently limit availability to four performance reviews per month.
Will this just tell us things we already know?
Good teams are often aware of some of the challenges in their marketing performance. The value of an independent review is identifying the issues that are easy to miss when you’re inside the business every day.
Most reviews uncover a combination of:
• overlooked optimisation opportunities • structural improvements to campaigns or channels • missed acquisition or SEO opportunities • improvements to measurement or tracking
The goal is to provide clear, actionable insights that move performance forward, not simply restate what you already know.
Is one day enough to review a channel properly?
Yes, because the review focuses specifically on identifying structural issues, missed opportunities and optimisation priorities.
Years of experience running ecommerce growth channels makes it possible to quickly identify patterns that often hold performance back. The aim of the review is not to analyse every data point, but to uncover the highest-impact improvements that will move the needle most.
Why would we pay for a review instead of asking our agency?
Agencies are often responsible for running and managing the channels themselves, which makes it difficult for them to provide a completely independent evaluation of performance.
Many ecommerce brands value having a neutral, experienced perspective to assess whether their growth channels are performing as well as they could be.
An independent review provides exactly that: a second set of expert eyes focused purely on identifying opportunities to improve performance.
What kind of results do brands typically uncover from a review?
Common findings include:
• campaign structure improvements • wasted ad spend • missed SEO opportunities • conversion improvements on key pages • retention and email revenue opportunities
Even small improvements across these areas can compound into significant growth over time.
How do we ensure strict privacy around the review process and findings?
Yes. Provide me your standard NDA or we can work to my own agreement to ensure all information shared is kept strictly private and confidential.
I do NOT share insights from any of my review client’s findings or publicise the brands that I provide audits for.
I will NOT ask you to provide a review of my work as a testimonial or include your brand in any form of my own publicity (eg. Linkedin, Website, Newsletter).Throughout this process there’s full consideration of either transparency or privacy from any involved parties.
Next steps
Let’s talk about your growth.
Get Your Ecommerce Growth Performance Review