CUSTOMER JOURNEY AUDIT FOR ECOMMERCE STORES
Learn how to unshackle conversion for your store
value proposition clarity · ease finding shipping costs & timescales · use of analytics & data · personalisation · platform performance & limitations · customer onboarding · a/b testing · use of social proofing · site navigation · checkout process · product descriptions · post-sales experience
HELP MORE PEOPLE BUY WHAT YOU SELLLaying down solid foundations for optimised conversion for your ecommerce store
Are acquisition costs steadily increasing? Are you at the stage where growth has tailed off? Are you ready to learn how to achieve next stage growth for your ecommerce business (without trashing your prices)?
I'm sharing 20+ years of insight building ecommerce brands. Having working with 250+ brands focused on profitable strategy, I'm here to offer you guidance, dig into the data and deliver strategic direction on the the conversion strategy, tools and processes that will drive your long-term business.
Stage One: A DEEP DIVE INTO CUSTOMER InsightLaying solid foundations for profit
ECOMMERCE CONVERSION STRATEGY, TECHNOLOGY AND PROCESSES
Your ecommerce CRO audit is modular and tailored to your specific needs. Whether you’re reviewing both your acquisition or customer retention strategies, use of technology, scaleability of platform or overall business model. The outcome will be an action plan of customer-centric recommendations to help you deliver upon your next stage of ecommerce growth.
We begin by ensuring you build on the correct foundations. This will include review of your platform, data integrations (Google Analytics, Tag Manager, Micro-conversion tracking etc), customer data and ecommerce marketing technology.
We will then outline next steps based upon your own criteria. We can go as granular as needs be.
I’m here to advise and guide. Your ecommerce customer retention audit and recommendations are delivered to give you greater confidence in how you invest your time, budget and people to deliver greater profit.
Ian RhodesIndependent Ecommerce Audit & advisor
Stage TWO: Customer ExperienceRemove the roadblocks that stop people buying or returning
Your Ecommerce CRO Audit is designed to deliver a series of quick wins and longer-term direction for your customer acquisition strategy.
Get advice and guidance to help you better understand why people visit your website but don’t make that purchase.
I’m here to help. Your ecommerce CRO audit and recommendations is a process devised to explore new ways to build your audience & motivate customers to buy and buy again.
Stage THREE: LONG-TERM Strategydiscover long-term wins to drive sales more profitably and define your marketing process
- complete review of the use of marketing technology
- review of new customer onboarding process
- discover how to make better use of email marketing to help motivate your visitors to buy
- review of performance marketing channel performance, eg. Google Ads and Facebook Ads
- ensure the correct data is available to you through Google Analytics
- review of checkout process inc. shipping and pricing strategy
- learn how to improve the performance of your product and collection pages through data
- learn why visitors are abandoning carts and what you can do to recover more sales
- find out how to get more usable insight from your website visitors
- make better use of personalisation and automation tools
- bring structure and focus to your homepage
- advice to help you increase valuable customer reviews and feedback
… during our initial call we’ll ensure our work is focused on the areas of your website where we can expect to grow your conversion rate and revenue.
THE AUDIT PROCESShow the review works & the expected outcome
The objective is to give you complete confidence in your planning and direction for all ecommerce marketing activity.
DATA INSIGHT & WEBSITE PERFORMANCE ASSESSMENT
During our initial call we’ll set out an agenda of activity that will involve a complete audit of your website visitor’s journey through your website.
ECOMMERCE GROWTH AUDIT
I will then prepare documentation that will summarise all findings and provide insight to assist you with implementing a series of prioritised recommendations
All discoveries will be wrapped up in a video presentation as we walk through the customer journey, your data and technology platforms outlining challenges and recommendations throughout. We’ll book a Zoom call to run through findings and answer questions you have.
ADVICE & FURTHER ASSISTANCE
Upon completion of your audit I’m readily available to provide further advice and assistance as you begin implementing the changes that will help you convert more visitors into customers and more customers into repeat buyers.
Book your Ecommerce GROWTH Auditcheck availability & get your questions answered
Your Ecommerce Growth Audit costs vary dependent upon the depth of product range, traffic volume and advertising channels you use. To check availability and learn more about my Ecommerce Growth Audit Programme email me at [email protected] or drop your details across in the form below. I’lll be in touch right away.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian is a great communicator, inclusive educator and easy to work with.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.