from first click to conversion...book your store's customer experience review and discover
how to convert more store visitors into paying customers
value proposition clarity · ease of navigation · use of analytics & data · personalisation · platform performance & limitations · customer onboarding · emotive selling · use of customer voice · site navigation · checkout process · product page layout and copy · post-sales experience
YOUR CUSTOMER EXPERIENCE REVIEWLaying down solid foundations for optimised growth for your ecommerce store
This is a 3-stage process. I won't make it sound any more complicated than it should be. You're provided with a list of actionable takeaways, based on data and my depth of experience, to help you grow your ecommerce business.
The entire process takes between 1 and 2 days. You're provided with documentation and a range of video insights to help you quickly unshackle growth opportunities. We then have a 90 minute call to report back on findings and answer any questions you may have.
Are acquisition costs steadily increasing? Are you at the stage where growth has tailed off? Are you ready to learn how to achieve next stage growth for your ecommerce business (without trashing your prices)?
I'm sharing 20+ years of insight building ecommerce brands. Having worked with 250+ brands focused on developing profitable ecommerce growth strategy, I'm here to offer you guidance, dig into the data and deliver strategic direction on your own strategy, technology and processes that will drive your long-term business.
No template. No best practice. This is about you, your brand, your store and your customer.
Stage One: A DEEP DIVE INTO GOOGLE ANALYTICSLaying down data-informed foundations for ecommerce growth
WHAT IS YOUR DATA TELLING YOU?
Are you using all the insight you can gather to drive conversion from Google Analytics? During this first stage of your review I'll be extracting key learnings from Google Analytics. If the data is either incorrect or you're missing out on key findings, I'll let you know how to remedy.
I'm looking at user segments, channel acquisition, ensuring visitor behaviour is tracked, exploring a wide remit of insights to present you a simple 'next steps' guide to ensuring your data informs your decision making across your marketing campaigns.
Ian RhodesIndependent Ecommerce cx Audit & advisor
Stage TWO: Customer ExperienceRemove the roadblocks that stop people buying or returning
Your Ecommerce Growth Review is designed to deliver a series of quick wins and longer-term direction for your customer acquisition strategy.
Get advice and guidance to help you better understand why people visit your website but don't make that purchase.
I'm here to help. The conversion element of your audit will provide recommendations in terms of overall user experience. From first click to conversion I'm blending data insight with real customer journey experience to provide you with a list of action points, graded by priority, to help you unlock conversion growth for your store.
Stage THREE: LONG-TERM Strategydiscover long-term wins to drive sales more profitably and define your marketing process
- complete review of the use of marketing technology
- review of new customer onboarding process
- discover how to make better use of email marketing to help motivate your visitors to buy
- review of performance marketing channel performance, eg. Google Ads and Facebook Ads
- ensure the correct data is available to you through Google Analytics
- review of checkout process inc. shipping and pricing strategy
- learn how to improve the performance of your product and collection pages through data
- learn why visitors are abandoning carts and what you can do to recover more sales
- find out how to get more usable insight from your website visitors
- make better use of personalisation and automation tools
- bring structure and focus to your homepage
- advice to help you increase valuable customer reviews and feedback
... during our initial call we'll ensure our work is focused on the areas of your website where we can expect to grow your conversion rate and revenue.
THE AUDIT PROCESShow the review works & the expected outcome
The objective is to give you complete confidence in your planning and direction for all ecommerce marketing activity.
DATA INSIGHT & WEBSITE PERFORMANCE ASSESSMENT
During our initial call we'll set out an agenda of activity that will involve a complete audit of your website visitor's journey through your website.
ECOMMERCE GROWTH AUDIT
I will then prepare documentation that will summarise all findings and provide insight to assist you with implementing a series of prioritised recommendations
All discoveries will be wrapped up in a video presentation as we walk through the customer journey, your data and technology platforms outlining challenges and recommendations throughout. We'll book a Zoom call to run through findings and answer questions you have.
ADVICE & FURTHER ASSISTANCE
Upon completion of your audit I'm readily available to provide further advice and assistance as you begin implementing the changes that will help you convert more visitors into customers and more customers into repeat buyers.
Book your Ecommerce GROWTH REVIEWcheck availability & get your questions answered
Your Ecommerce Growth Audit costs vary dependent upon the depth of product range, traffic volume and advertising channels you use.
I run one review per week. There's typically a 3-4 week wait period. To check availability and learn more about my Ecommerce Growth Audit Programme email me at [email protected] or drop your details across in the form below. I'lll be in touch right away.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian is a great communicator, inclusive educator and easy to work with.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.