Omnisend Agency - UK, Europe & USA

Send better emails, engage new subscribers & build community for your customers. Master Omnisend and own your ecommerce growth.

I'm here to help you make the most of your email marketing using Omnisend

"If you're not using Ian to grow your business by at least 20% - 30% you must be crazy."
Adam Watson - co-founder of HollywoodMirrors.co.uk

UK Omnisend Expert

omnisend Partner
& Email Marketing Specialist

omnisend Coaching · email market audit · omnisend Management

What I'm not going to do for you.. manage Omnisend to send newsletter campaigns to your entire list where the focus is on design and making things look pretty.


Most direct to consumer brands are not using Omnisend to the best of its capabilities. It's not simply Mailchimp 2.0.

For today's modern ecommerce business, the ability to centralise customer communications through a platform, such as Omnisend isn't wow-factor... it's a must-have.

Syncing customer behavioural data and learning, through the collection of zero party data, your customers' shopping habits, will deliver your customer a truly personalised shopping experience. That's what makes you the money. To drive acquisition. To drive retention. And to do so without spending a penny more on ads.

I've been an advocate for Omnisend since launch. As an email marketing specialist, I understand the value Omnisend offers. I've worked with over 250 UK & European brands to help them master the skills, the platform and to action the strategies that drive real ecommerce growth.


omnisend isn't just an email marketing platform

get guidance and advice as you manage your email marketing in-house

Ecommerce Marketing Stack built upon Klaviyo

It's not just a plug-and-play exercise. Your entire email marketing mindset transitions from the email blast mentality to a structured process of automated flows and behaviour-targeted campaigns and sequences.

With Omnisend you have the opportunity to deliver your email subscribers a better experience. An experience based upon the individual, not the list. An experience that rewards you with greater, more profitable acquisition and retention revenues through the email channel.

I want you to do the work. With my guidance I work alongside ecommerce founders and in-house marketers to teach you how to build, manage and optimise email acquisition and retention strategies.


Klaviyo Consultancy & Training - UK

actioning advanced email marketing

customer-centred ⬝ data-informed ⬝ story-driven

I work one-to-one with a small number of direct-to-consumer (DTC) brands in order to successfully help them build their email strategy and processes using Omnisend.

Ecommerce clients, start-ups and established brands, engage me to help define their email marketing strategy and then help them optimise their email marketing process taking full advantage of the opportunities Omnisend now offers them in-house.

Working with Shopify, Magento 2, WooCommerce and BigCommerce ecommerce clients to provide advice through the integration process through to planning and actioning an advanced ecommerce marketing strategy.


Email Marketing. Optimised.

managing campaigns, tactics, flows & customer segmentation to help you send better emails

Our work together is an on-going process of learning. To help you convert visitors into subscribers, to optimise welcome sequences and campaigns and ultimately, to fuel customer lifetime value through your email marketing.

Our work spans across the following expertise & Omnisend features:


Email Marketing Foundations


  • Email Marketing Audit

    Performance review and ensuring we have access to key relevant data

  • Omnisend Feasibility

    Ensuring dataflow and integration is synced correctly within your ecommerce platform

  • List Growth Strategy

    Actioning a continual process of a/b testing and list growth optimisation

  • Email Branding & Tone

    Give your customers a reason to subscribe

  • Deliverability Review & Processes

    Shift from the perilous spam folder... ensure your list is clean, relevant and reachable

Acquisition & Retention Strategy


  • Welcome Sequencing

    Effective onboarding of new subscribers

  • Behaviour-Triggered Emails

    Bring your communications to a one-to-one level

  • Cart Abandonment

    Advancing cart recovery campaigns based on customer behaviour, value and demographics

  • Browser Abandonment

    Send smarter product-focused emails to highly engaged subscribers

  • Post-Sale Communications

    Give customers all the information they need at the right time

Campaign Management & Flow Optimisation


  • Subject Line Testing

    a/b testing across subject line and email previews by flow and campaign

  • Call-To-Action Testing

    A/B test your way to greater email click rates

  • Image + Copywriting

    Motivate subscribers to read and engage with your email newsletters

  • Attribution & Reporting

    Gain insight into the real success of your email marketing strategy

  • Mobile First

    Design for the majority of your subscribers

ready to grow your product sales using omnisend?

Let's book a call so you can guide me through your plans and objectives using Omnisend. I can then run through how I help my ecommerce clients through review, coaching and on-going management to drive profitable, sustainable growth using Omnisend.

You can contact me at [email protected] or just book a call using the form below.