BUILD YOUR GROWTH MACHINEadvancing the use of data, technology & the human touch to fuel ecommerce growth
Get independent advice on the selection & strategicCustomer-centred · Data-informed · Technology-driven.
use of ecommerce technologies
Automation, experimentation, personalisation, segmentation. It's all the talk of the modern ecommerce world.
The ecommerce brands that are seeing real success are those that don't simply invest in ecommerce marketing technology and expect 'out of the box' results. They understand the role technology plays in their customer's journey. They take ownership of technology, define their strategy and utilise tech to differentiate their business from the competition. They master the machine. As a traffic, acquisition and retention growth driver.
I partner with ecommerce brands, established and growth hungry, to explore the role technology can play in their revenue growth. Advising on the best fit tools within your current platform. I then work with you and your team to action to advance customer acquisition & retention strategies through the applied use of data, technology and the human touch.
Ian RhodesEcommerce TECHNOLOGIST
The technology at the foundation of your ecommerce growth machine
You’re spoiled for choice with the sheer volume of ecommerce technology available to you right now. Let’s work together to review, adopt and master the right marketing technology for your ecommerce business now and in the future. To deliver your customers the shopping experience they deserve.
- Ecommerce email marketing software providers that allow you to scale conversations not blast messages
- Personalisation platforms to help make the shift from a one-to-all to one-to-one shopping experience
- Advanced Facebook & Instagram advertising to scale customer acquisition
- User Generated content platforms that allow you to share the voice and imagery of your customer
- Product recommendation engines that smartly present your website visitors with the right product at the right time
- Messenger chatbot automation that allow you to scale and retain that vital human-touch of your business
- Cart Abandonment platforms that allow you to test the most effective messaging to recovery abandoned carts based on behavioural data
- A/B testing and experimentation platforms that helps you optimise the customer journey and increase profit without spending on more traffic
- Behavioural Marketing software that personalises your customer’s onsite experience
- On-site search that is fuelled by data and customer insight to present the right products
- Product review platforms that grow customer recommendations, are product specific and help you convert more first time customers
- Social media integration to help improve onsite engagement without the need to lose visitors to social channels
- Customer referral and rewards software that enables a new route to drive customer loyalty
- Pop-ups and exit intent software that helps you promote new offers and incentivise purchase without interrupting your visitor’s focus
- User-journey analysis including session recordings, heatmapping and reporting that demonstrate new ways to enhance customer experience
… the list is constantly growing having worked with 200+ retailers during the past 20 years
Take the next step to equipping your ecommerce brand with the technology that drives growth
I review and advise upon ecommerce technology-driven strategies for direct-to-consumer & retail clients from startups to multi-national retailers.
Ready to make the right investment in marketing technology for your ecommerce business?
Contact me today by calling +44(0)161 706 0608, emailing me at [email protected] or dropping your details across in the form below. I’ll be in touch right away.
“Ian will help you understand your online customers better than you ever thought possible”
– Owen Whitehead – Head of Global Digital at TravelCounsellors.com