The old value propositions of quick delivery, best prices and easy returns are now the standards. You can’t create competitive advantage based upon delivery when the likes of Amazon exist. Customer expectations have already been set. So, we need to think and behave more creatively, more personably. The one thing …

Let’s dive straight into some ideas on how you can motivate more of your existing customers to shop again. There are 3 core objectives to your work in ecommerce marketing. One, acquiring new website visitors. To drive quality traffic to our websites. Two, conversion optimisation, to convert as many of …

The ways and means by which we motivate our existing customers to stick around and shop again do not get enough attention in the ecommerce world. It’s where I’ll be dedicated my time and energies over the coming months. Sharing ideas on how you can drive sales through your existing …

In the early days of ecommerce I owned a guitar shop. Our niche was premium end guitars. Where players would comfortably spend £1000 or more for the right sound, brand and style. With our website, we did what we could to build customer confidence. Imagery. Honest descriptions. Ease of use. …

Do you sell a product you know your customers purchase on a regular basis? There’s a knack to motivating people to purchase over and over again. You’ve probably got access to the email technology that makes this a relatively simple process. For Brand Less Ordinary clients, we use Klaviyo. You …