The ways and means by which we motivate our existing customers to stick around and shop again do not get enough attention in the ecommerce world. It’s where I’ll be dedicated my time and energies over the coming months. Sharing ideas on how you can drive sales through your existing …
How did a 0.1% investment help create repeat business for my ecommerce store?
In the early days of ecommerce I owned a guitar shop. Our niche was premium end guitars. Where players would comfortably spend £1000 or more for the right sound, brand and style. With our website, we did what we could to build customer confidence. Imagery. Honest descriptions. Ease of use. …
How to motivate people to buy repeat-purchase products from you
Do you sell a product you know your customers purchase on a regular basis? There’s a knack to motivating people to purchase over and over again. You’ve probably got access to the email technology that makes this a relatively simple process. For Brand Less Ordinary clients, we use Klaviyo. You …
How to introduce more product categories to your newest customers
How do you subtly drop the ‘see what else we sell‘ email into your new customer’s inbox? They’ve already received their order confirmation, the dispatch email (which may include further emails from your courier), the request to review their order and, more than likely your latest newsletter campaign. You’ve communicated. …