Most ecommerce brands are designed around a single moment: the first purchase. And it makes sense when you’re starting out… even for the subscription business, the job to be done is ACQUISITION. The product page is optimised for conversion. The checkout is frictionless. The ad creative is tested to death. …

I could have also titled this blog, How ecommerce brands build predictable, compounding revenue without locking customers into contracts. When I talk about predictable revenue in ecommerce, the conversation nearly always turns to subscriptions. Subscription tech is where the money is in the market and that’s amplified by the sheer …

So, for 15 years I’ve been running my business from the domain name EcommerceGrowth.com. And it’s worked well for me. 15 years in running my consultancy (having previously built and sold my own ecommerce business) I’ve not had to make an outbound sales call or attend a business networking event. …

“We need help with our post-purchase flows” requested the founder of a luxury bath accessory brand. I was intrigued so placed an order. Also… I was a sucker for the discount code. 5 days later a grey oversized polythene bag arrived with 3 crumpled towels and a flannel. No communications. …

There’s an insightful article in MusicRadar this week that will help you with your own ecommerce business. Rarely do my work and pleasure mix (apart from those 5 years I spent building a guitar retail business) so I’ll take full advantage of this situation. A six string wonder Fender (makers …

Dippable eggs. I didn’t even know eggs were dippable. We dip in eggs, right? Soldiers dipped into runny yolks, but eggs doing the dipping? I’m intrigued. Introducing Perfectly Peckish. Dippable eggs delivered direct to your door (+ dip). Whatever the source that leads you to discover Perfectly Peckish, you’re going …

Retention should be the focus for established brands, correct? There’s little need to focus in on retention strategies for early stage ecommerce startups… right? not so. The larger a business gets the greater the unwillingness to change. If a brand is insistent on hammering their entire database (buyers and non-buyers) …

Somewhere along the line you make the switch from an all out assault on customer acquisition to retention. From getting customers to keeping customers. Ask Shopify and they’ll tell you that heavy investment (time) is focused on retention when you’ve reach 10+ sales a day. The reason demonstrated by the …

Don’t take comfort knowing that most brands still adopt a one-size-fits-all approach to customer retention. We are all consumers. We witness, daily, the methods of retailers to entice us to shop again. Rarely are those enticements delivered to you, the individual. Instead, there’s a button clicked, somewhere, with the end …

The old value propositions of quick delivery, best prices and easy returns are now the standards. You can’t create competitive advantage based upon delivery when the likes of Amazon exist. Customer expectations have already been set. So, we need to think and behave more creatively, more personably. The one thing …

Let’s dive straight into some ideas on how you can motivate more of your existing customers to shop again. There are 3 core objectives to your work in ecommerce marketing. One, acquiring new website visitors. To drive quality traffic to our websites. Two, conversion optimisation, to convert as many of …