Turning away business is fricking hard. Building a business that puts people off buying from you? Even harder. So, let’s dig down into the reasons you may be shackling your growth by appealing to all. Most ecommerce brands obsess over conversion rate. How do we get more people to buy? …
No, Klaviyo Post-Purchase Flows Will Not Solve Your Customer Retention Problem
I need to say something that’s going to upset a lot of email agencies. Your Klaviyo post-purchase flow isn’t fixing your retention problem. It’s masking it. And the agencies selling you “ReTeNtIoN MaRkEtInG” based on email sequences alone are missing the point entirely. The New Wave of “Retention Agencies” That …
Why every ecommerce brand should be engineered for repeat business
Most ecommerce brands are designed around a single moment: the first purchase. And it makes sense when you’re starting out… even for the subscription business, the job to be done is ACQUISITION. The product page is optimised for conversion. The checkout is frictionless. The ad creative is tested to death. …
Beyond the Subscription: More Repeat Business Strategies For Ecommerce
I could have also titled this blog, How ecommerce brands build predictable, compounding revenue without locking customers into contracts. When I talk about predictable revenue in ecommerce, the conversation nearly always turns to subscriptions. Subscription tech is where the money is in the market and that’s amplified by the sheer …
Going Retention-First … and why the domain switch from ecommercegrowth.com to retention.co.uk?
So, for 15 years I’ve been running my business from the domain name EcommerceGrowth.com. And it’s worked well for me. 15 years in running my consultancy (having previously built and sold my own ecommerce business) I’ve not had to make an outbound sales call or attend a business networking event. …
Sell subscriptions on Shopify. What happens when a customer wants to subscribe to more than one product?
Product subscriptions are easier than ever to launch on your Shopify store. Building traction in subscribers? That’s a whole new challenge. I’m speaking with Shopify store owners on a regular basis struggling to gain momentum with product subscriptions. They’ve run the subscription playbook. … and that’s great news. The ease …
Retention? First take care of the simple stuff
“We need help with our post-purchase flows” requested the founder of a luxury bath accessory brand. I was intrigued so placed an order. Also… I was a sucker for the discount code. 5 days later a grey oversized polythene bag arrived with 3 crumpled towels and a flannel. No communications. …
A simple lesson on how to build repeat business
There’s an insightful article in MusicRadar this week that will help you with your own ecommerce business. Rarely do my work and pleasure mix (apart from those 5 years I spent building a guitar retail business) so I’ll take full advantage of this situation. A six string wonder Fender (makers …
How to sell a subscription product on shopify (even if that product is a dippable egg)
Dippable eggs. I didn’t even know eggs were dippable. We dip in eggs, right? Soldiers dipped into runny yolks, but eggs doing the dipping? I’m intrigued. Introducing Perfectly Peckish. Dippable eggs delivered direct to your door (+ dip). Whatever the source that leads you to discover Perfectly Peckish, you’re going …
The advantage of starting early with your retention strategy
Retention should be the focus for established brands, correct? There’s little need to focus in on retention strategies for early stage ecommerce startups… right? not so. The larger a business gets the greater the unwillingness to change. If a brand is insistent on hammering their entire database (buyers and non-buyers) …
A simple case for retention (it’s where the money is made)
Somewhere along the line you make the switch from an all out assault on customer acquisition to retention. From getting customers to keeping customers. Ask Shopify and they’ll tell you that heavy investment (time) is focused on retention when you’ve reach 10+ sales a day. The reason demonstrated by the …
Customer Retention: Why the one-size-fits-all approach is crazy
Don’t take comfort knowing that most brands still adopt a one-size-fits-all approach to customer retention. We are all consumers. We witness, daily, the methods of retailers to entice us to shop again. Rarely are those enticements delivered to you, the individual. Instead, there’s a button clicked, somewhere, with the end …