Most ecommerce founders are burning money trying to buy growth when they should be building it. You know the pattern. Revenue plateaus. Someone suggests “we need more traffic.” Budget gets shifted to ads. Numbers tick up temporarily. Then you’re back where you started, except now you need more ad spend …
How To Optimise Ad Campaigns Sending Better Signals to Algorithms
As platforms get more AI-driven, they optimise to whatever signals you give them. That’s not a theory. That’s how the machine works now. Google’s Performance Max doesn’t care what you want to sell. It cares what converts. Feed it bargain hunters through discount campaigns, and it’ll find you more bargain …
How to Optimise Your Product Feed Using Custom Labels (…and start making more money through Google Ads)
If I ever created a course it’ll be on Custom Label optimisation for Google Ads. Why? It’s still one of the most underutilised optimisation techniques for Google Ads success. I’ve just completed a Google Ads audit where the client is spending £25k a month. All ran by their appointed agency …
Ecommerce Growth & The Need For Speed
I’ve been thinking a lot about speed lately. Not speed for the sake of it (or the drug…), not hustle culture, not rushing half-baked ideas into the world, but the simple ability to move forward without everything feeling heavier than it needs to be. Because when you sit inside ecommerce …