I believe, as marketers, we spend too much time focused on new customer acquisition without a real understanding of the value of retaining our customers. To the extent it shackles business growth. The greater value a customer is to your ecommerce business, the greater the scope for setting your customer …
In the great pop-up debate should we let logic dictate?
Ugly discussions take place regarding the use of ecommerce pop-ups. From the informed ‘I hate sites that use popups’ to the evangelical guarantees of 10x growth, opinion is divided. Here’s the problem. As a tactic, yes pop-ups are intrusive and can often disrupt purchasing processes when used incorrectly. Playing their …
I’m not against discounting. I just don’t believe in giving money away.
Here’s the advice you were given. Spend money on Facebook and Google Ads. When people land on your website use smart tech (we won’t call it a popup, we’ll call it an overlay) that offers your website visitor a 10% discount. Flashing lights. Hell, you can even use one of …
What are the priorities of today’s multi-tasked marketer?
It was a pleasure being the first guest on my good friend, Mark Masters, new podcast You Are The Media (there’s also a conference lined up for 2018). One sentence backstory, Mark and I spent 2 years sharing 140+ episodes of our own podcast, Marketing Homebrew. During the podcast we …