If your first reaction to hiring a videographer is “what would they actually do for us?” or “we can’t justify that cost,” then I need to be direct with you: there’s a fundamental hole in your growth strategy. Not because video is trendy. Not because everyone’s doing it. But because …
Do YouTube Videos Matter More Than Your Blog Posts For AI Visibility?
The single biggest shift in search visibility isn’t about better writing, it’s about being on camera. I’ve spent years telling ecommerce brands to build Answer Machine content. Write comprehensive guides. Build topical authority. Answer real customer questions better than anyone else. I still believe all of that. But new data …
The Compound Effect: Why Optimisation Is Your Route To Next Stage Ecommerce Growth
Most ecommerce founders are burning money trying to buy growth when they should be building it. You know the pattern. Revenue plateaus. Someone suggests “we need more traffic.” Budget gets shifted to ads. Numbers tick up temporarily. Then you’re back where you started, except now you need more ad spend …
How To Optimise Ad Campaigns Sending Better Signals to Algorithms
As platforms get more AI-driven, they optimise to whatever signals you give them. That’s not a theory. That’s how the machine works now. Google’s Performance Max doesn’t care what you want to sell. It cares what converts. Feed it bargain hunters through discount campaigns, and it’ll find you more bargain …
The Ever Evolving Role of the Ecommerce Marketer (2026 Edit)
You’re not a marketer anymore. You might have that title. Your LinkedIn probably says it. But the actual work you’re doing? That’s not marketing. That’s operations. And that’s not a problem. That’s how you future-proof your growth. The ecommerce marketer used to be about tactics. Run this campaign. Test that …
How to Run an Ecommerce Store Where Growth Doesn’t Become Shackled to Paid Ads
The ecommerce founders I speak with are running faster just to stay in the same place. They’re spending more on Meta. Chasing better ROAS on Google. Testing new creative weekly. And the moment they pause, revenue drops. It’s a tough place ecommerce right now if you’re stuck in the growth=ad …
Hiring an Ecommerce SEO Expert? This is what you really need…
Hiring an ecommerce SEO expert should be a growth decision.Too often, it becomes a ranking experiment. My work creating, implementing and optimising content strategies requires SEO competence beyond an AHREFS subscription and a list of product category keywords. My job is to get my client to think, act and work …
Ecommerce Growth Isn’t Magic. It’s Machine Work.
Most ecommerce teams still talk about growth like it’s a moment. A campaign.A launch.A channel “unlock”. But the reality is far less romantic and far more reliable. Ecommerce growth is machine work. Your business is a machine, not a series of hacks Every ecommerce business is a system made up …
How to Future-Proof Your Ecommerce Operations
Future-proofing an ecommerce brand is not about predicting the future. It’s about changing how you operate today. Most ecommerce teams are busy. Very busy. Dashboards are reviewed. Reports are shared. Weekly calls are held. Slides are built. Graphs go up and to the right, or sometimes worryingly sideways. And yet …
When Your Ecommerce Business Grows, Should You Delegate the Work You Did as a Startup?
There’s a moment in most ecommerce businesses where growth quietly changes what’s expected of the founder. In the early days, you are the work. You write the product copy. You tweak the homepage. You answer customer emails. You watch conversion rates like a hawk and notice immediately when something feels …
Ecommerce Growth & The Need For Speed
I’ve been thinking a lot about speed lately. Not speed for the sake of it (or the drug…), not hustle culture, not rushing half-baked ideas into the world, but the simple ability to move forward without everything feeling heavier than it needs to be. Because when you sit inside ecommerce …
Should SEO Still Be a Priority Growth Channel for Your Ecommerce Business in 2026?
Let me start with what might sound like a contradiction: SEO is both overrated and undervalued at the same time. Overrated because most ecommerce brands approach it as a traffic game. Undervalued because those same brands miss what actually makes it work. If you’re wondering whether SEO deserves attention in …