Why standing on the sidelines is no longer an option, and why jumping in without a strategy is just as dangerous. You know AI is changing everything. You’ve read the headlines, watched the demos, maybe even signed up for a tool or two. But you’re not sure what it actually …
How to Shift From a Campaign‑Driven Growth Engine to a System‑Driven Growth Machine
Let me describe a typical Morning morning in EcommerceLand (post coffee….) You open your Meta Ads & Google Ads dashboards. Costs are up. ROAS is down. Grr. You ask your team to refresh the creative. You check Klaviyo and wonder why that flow is underperforming. You make a note to …
Stop Guessing. Start Knowing. How real customer insight becomes the fuel of your entire growth process.
Here is a question worth sitting with for a moment. How much of what you decided to do last month was based on what you genuinely know about your customers, versus what you assumed, suspected, or hoped was true? For most founders at the 6 and 7 figure stage, the …
The Optimisation Mindset: “What more could we be doing?” is the wrong question to be asking in ecommerce
A question that circles every founder meeting, every strategy session, every end-of-month review where the numbers didn’t quite land where you needed them to. It sounds productive. It sounds like leadership. It sounds like exactly the kind of thinking that built the business you are running today. What more could …
Is Share of Voice Data a Valuable Metric for Measuring Success in SEO?
Every SEO agency worth its retainer will include Share of Voice in their reporting. It sits there in a sleek dashboard, usually surrounded by keyword rankings, organic traffic trend lines, and a few percentage points that suggest things are either going well or warrant a carefully worded explanation email. It …
How to Apply Jobs to Be Done for Your DTC Brand
Most DTC founders can tell you exactly what their product does.Very few can tell you why their customers truly buy it. That gap, between what a product is and what a customer hires it for, is where most brand strategies quietly fall apart. Marketing that feels flat. Positioning that fails …
Why Your Dog Food Brand Might Be Selling to the Wrong Person
Why Jobs To Be Done changes everything about how premium pet food brands should talk, sell, and grow. I’ve spoken with over a dozen premium pet food brand owners over the years. And every premium dog food brand thinks it knows who its customer is. The dog owner. The person …
Your Customer Isn’t Buying What You’re Selling
This article is built around one central argument: your customers are not buying what you think they’re buying. They’re hiring your product to make progress in their life. That’s the Jobs to Be Done insight, and once it lands properly, it changes everything downstream. We start by stripping out the …
The Founder’s Guide to Video Strategy: Using Deep Expertise to Win Your Niche
Your deepest knowledge is your biggest competitive advantage. So why are you keeping it to yourself? In today’s article I’m covering; I have a theory about what actually separates the ecommerce brands that build something enduring from those that grind away chasing someone else’s playbook. Is it product quality? Yes, …
Why Emotive Selling Is STILL the Most Impactful Strategy Your DTC Brand Isn’t Fully Using
10 years ago I wrote the book on ‘Emotive Selling’. It’s still as important a component of your strategic and tactical work across all channels as ever before… so let’s dive in once again. Let me ask you something. When was the last time you bought a product because of …
The seven things a founder needs to know before hiring an ecommerce coach
Hiring an ecommerce coach sounds like the answer to a lot of problems. Whether you’re just starting out or revenue has plateaued. You’re working harder than ever and the results aren’t tracking. The team is busy but nothing feels like it’s moving forward. A good coach, you reason, will come …
The Founder’s Guide To Growing An Ecommerce Lean Team: Hire, AI or Outsource?
Let me tell you about two ecommerce brands I work with that are roughly the same size. Both are doing eight figures. Both have ambitious growth plans. Both founders are genuinely talented operators. The difference? One of them has a team of eleven. The other runs everything with three people. …