If you run a direct-to-consumer brand, you already know the pressure points. Paid acquisition is more expensive. Margins are tighter. And simply driving more traffic is rarely the answer. The brands that grow profitably tend to focus elsewhere. They obsess over average order value, customer experience, and repeat purchase behaviour. …
No, Klaviyo Post-Purchase Flows Will Not Solve Your Customer Retention Problem
I need to say something that’s going to upset a lot of email agencies. Your Klaviyo post-purchase flow isn’t fixing your retention problem. It’s masking it. And the agencies selling you “ReTeNtIoN MaRkEtInG” based on email sequences alone are missing the point entirely. The New Wave of “Retention Agencies” That …
Want to know the social listening tool I recommend to ecommerce brands of all sizes?
I’ve seen countless tools come and go. But in today’s hyper-connected digital landscape, one tool has become absolutely essential for serious ecommerce growth: Brand24. If you’re running an ecommerce business and not monitoring what people are saying about your brand online, you’re flying blind. Brand24 isn’t just another social media …
What Are the Core Klaviyo Flows? A Guide to Understanding Klaviyo’s Essential Automated Campaigns
Klaviyo is the go-to email platform for modern ecommerce brands for a reason. Out of the box, an ecommerce marketer can begin setting up ‘best practice’ flows and send campaigns with ease. You have the ability, right away, to create and automate email campaigns. For more advanced operators, one of …
How to reduce ‘Where Is My Order?’ with automated delivery status updates for your Shopify store
‘Where is my order?’ It’s safe to say most queries through your customer support app or email are from customers asking where their products are. And apps, such as Gorgias, allow you to automate responses that make it quick and easy to provide tracking details and delivery updates. Awesome. However, …
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