Five questions every ecommerce founder needs answered. One platform that answers all of them. There is a version of running an ecommerce brand where you make decisions with confidence; Most founders do not operate in that version. They operate in the version where data lives in three different tools, nobody …
Shoppable Video: The Shopify Founder’s Complete Guide
Why Traditional Shopify Product Pages Are No Longer Enough When someone lands on your product page, what happens next? If your answer is: they read the description, look at the images, maybe scroll through some reviews and then decide, you’re describing an experience that hasn’t fundamentally changed in twenty years. …
How To Optimise Using The Actual Search Terms Customers Used To Discover You on Google
There’s a huge difference between keyword research and revenue research. Most ecommerce brands optimise around what tools say people search for.Very few optimise around what buyers actually typed before purchasing. That gap matters. If you want sharper SEO and stronger AI visibility, the cleanest source of truth isn’t a keyword …
How To Optimise… Your PPC Workflow With Smarter Budget Controls and AI Assistance Using Optmyzr
Most PPC managers are fighting their tools, not their competitors. You’re context-switching between platforms, spreadsheets, and endless tabs. You’re making budget decisions based on yesterday’s data. And when you need an answer fast, you’re digging through dashboards instead of just asking the question. February’s Optmyzr updates tackle exactly this friction. …
Struggling to find and attract your best affiliates? This tool might be the assistant you need
I’ve been in affiliate marketing since 1998. Back in 1999, I was on stage at conferences talking about how marketers find and attract the right affiliates. Twenty-five years later, and you know what the biggest struggle still is? Finding the right affiliates. Not just any affiliates. The right ones. The …
How To Optimise Advertorial-Style Landing Pages For Your DTC Brand
Most ecommerce brands waste their media budget sending cold traffic straight to product pages. The click happens, the visitor sees a price, and they’re gone. You’ve spent £3-5 acquiring that click and you get nothing back except a bounce rate that tanks your Quality Score. The advertorial landing page fixes …
How AdCreative.ai Solves Your Meta Ad’s Creative Bottleneck (And Where It Falls Short For Some)
Most ecommerce teams hit the same wall with Meta ads: they know they need to test more creative variations, but the production cycle kills momentum. By the time your designer produces 10 variations, the algorithm has already stopped learning, your CPMs have climbed, and you’re behind again. AdCreative.ai positions itself …
Which review app would I install on my Shopify store if I was starting up again?
I get asked this constantly: “Which reviews app should we use?” Most ecommerce founders and operators overthink this decision. They compare 12 different platforms, get lost in feature matrices, and end up paralysed by choice. If you’re running a modern Shopify store and you want reviews that actually work as …
This tool will help you stop the coupon code leaks that kill margin for your Shopify store
You spend weeks building a retention flow. You segment your list. You craft a win-back offer that’s tight enough to protect margin but generous enough to work. Then you check Google. Your exclusive 25% code is plastered across RetailMeNot, Honey, and a dozen coupon aggregator sites you’ve never heard of. …
Want to Add a Form To Klaviyo Emails? Why Kinetic Might Be the Integration You Didn’t Know You Needed
Most brands treat email like a broadcast channel. They send. Customers receive. Maybe they click. Maybe they buy. Email could be your best research tool. The problem is Klaviyo (and most ESPs) aren’t built for two-way conversation. You can segment based on what people do, but you can’t easily ask …
Klaviyo Optimisation: The 1-Hour Reminder – Catching Shoppers While Their Intent Is Peak
Most abandoned cart sequences start way too late. By the time that first email lands (6 hours, 12 hours, sometimes 24) the moment has passed. The customer has moved on. The intent has cooled. What was once a warm opportunity becomes a cold recovery attempt. The first abandoned cart email …
Ecommerce Growth Isn’t Magic. It’s Machine Work.
Most ecommerce teams still talk about growth like it’s a moment. A campaign.A launch.A channel “unlock”. But the reality is far less romantic and far more reliable. Ecommerce growth is machine work. Your business is a machine, not a series of hacks Every ecommerce business is a system made up …
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