“Sounds Interesting. Tell Me More.” There you go, the 5 words that should guide every aspect of your marketing strategy. For each blog page you write, advertisement you place, landing page you produce, all we’re trying to do is garner a simple 5 word thought response- ‘Sounds interesting, tell me …
Do you say you care or do you show you care?
Great marketing reaches the subconscious. It’s not about high-spend campaigns or pushing your repetitive message until I take notice. Until I take action. Sometimes, it can be about the little things you do. Noticed, or unnoticed. It’s about how you make people feel. The above photograph was shared by a good …
Hello… again?
Press 1 for sales, Press 2 for customer services… menu driven action requests. A simple example of how, as consumers, we’re managed when a company knows little about our intention. It’s a whole different scenario online. Our job as marketers is to ensure our audience know that they’re important to …
Don’t bowl cannonballs at your audience. When automation goes wrong.
I’m going to let you into a little secret… you know all those people that are downloading your ebooks, pdfs and guides? They’re not all red hot leads… Simply because I found the title of your ebook of interest doesn’t necessarily mean I’m at a position where I’m preparing myself …
What is your ‘About Us’ page really telling me about you?
Do you run events or workshops where you ask your audience to each give a quick introduction to who they are and why they’re sat there in the first place? “Hi everyone, my name is Kenneth. I’m the Senior Sales Manager for Awesome Software inc. I’ve been working there for …
Is H2H marketing a reward rather than an assumption?
This bothers me: You’ve probably seen the above graphic circulating around Linkedin, Facebook or Twitter. You’ve probably then witnessed a lengthy chain of contacts who are gung-ho in advocating that there is, indeed, only one way to run your business – and that’s H2H (Human-to-Human). If you have had a …
What Owning a Guitar Shop Taught Me About People. Real people.
There’s thinking you know what customers want… and then there’s finding out what customers want. Two separate approaches. One offers you validity. The other relies upon assumption. I’d already been playing guitar for 15 years when I woke up one morning as the owner of a guitar shop. Guitar ownership can quickly become …
Making your business story stand out in a saturated market
Think you work in a competitive market? How would you compete with a product that is in every household? A product that is in use morning, day or night. An instantly recognisable product defined by it’s shape and ultimate simplicity. We’re told to drink 2 litres of water per day. …
What if you could sell, without selling?
We suffer from door-to-door salesmen. Each day a knock on the door finds me greeted with an over enthusiastic salesman pitching drain clearance, window cleaning, cleaning products, you name it. The last few days, the service of choice has been tree pruning. Tree Surgeon #1: I was introduced with a …
Start thinking like an Oscar winning movie director
Okay, so my new project, Storyboard, is packed full of metaphor relating to the film industry. Let me explain why. Storyboard is about mindset. It’s about how, as a marketer, you approach your task of attracting and retaining the interest of your online audience. That’s the crux of Storyboard. …
Pulling the red carpet from under the feet of your advocates
We love to hear what other people think of a product or service don’t we? The film industry relies upon the snappy sentences offered by critics to promote their latest blockbuster. Praise from literary critics and respected individuals adorn the covers of business books. For retailers and service providers, there’s …
Are you doing things differently, just like everybody else?
Data analysis tells us a lot about what’s happening on your website. We learn how visitors find our site. We explore the journeys they take within our site. We gather insight to help make that journey as smooth as possible. One thing, however. One key thing that data analysis doesn’t …