‘What is the purpose of your website?’ It’s the first question we cover during a A Brand Less Ordinary Session. The immediate response from business owners & marketers is either: To generate enquiries To generate sales We then discuss how we build the traffic that leads to our objective: advertising on …
What if… you could live the marketer’s perfect day, every day?
Two 4-day weeks are fast approaching. Most marketers struggle to fit their tasks into a 5-day week. How do you decide what can be put off, and what’s essential in the days ahead? This week, more than any other, I’ve spoken with marketers who are frustrated by the lack of …
A little humility isn’t a bad thing
Which products do we feature on our homepage? Can we add another slider to the homepage carousel to push our new service? Can we include a banner promoting our facebook page? Can you feature my blog on your homepage? We’ve all been involved in the meetings. The answer is ‘yes’. …
Are you ready to break convention?
Convention stops us from doing what we want to do. It stops us from changing the way work – the tasks we carry out. It’s the way we are told things are done. Like it, or not. By definition, convention is a way in which something is usually done. It’s the …
Is there a recipe that turns customers into advocates?
Some brands we admire, others we may trust and value and others we simply ignore. What causes us to take one step further? Where we’re happy to share our story with friends, associates and family? The stories that bond our loyalty to a particular brand? Do we consciously become brand …
What if… we shared the story of our struggles as well as our glory?
Welcome to the age of transparency. Businesses have opened their doors to their consuming audience and their passing public. The age of transparency is allowing us to get to know, for the first time, the big businesses that change our lives. That’s what the books and blogs we read tell …
Brand advocacy and the story that email forgot
A startup business typically struggles gathering anecdotes and stories that make interesting reading within their blogs. Where there’s a lack of brand history, a startup business will tend to rely upon the stories of it’s founders, or the day to day conversations which take place with colleagues, customers or suppliers. …
Want to know why I won’t be subscribing to your newsletter?
‘Subscribe To Our Newsletter’ or ‘Register For Our Newsletter’ or maybe ‘Give us your email address. We’re not quite sure why, but we’d like it all the same’. A few months ago I was researching competitors for a particular startup client within a niche SaaS (Software) industry. The client was …
Brand Less Ordinary: Robinson’s Brewery & Bruce Dickinson – Purposeful Collaboration
What happens when you take a regional business, rich with 175 years worth of family heritage, and throw in the passion of a connoisseur who just so happens to be one of the biggest names in Heavy Metal music? THE BUSINESS Robinsons have been brewing ale from their Cheshire brewery …
What do you really mean when you talk about company culture?
We hear companies talk freely about their ‘culture’. The values and ideas that define their business and their ethic. We’re comfortable referring to ‘culture’ as something that is present and visible compared with a mindset that is just that, in the mind. As marketing teams begin to define and share …
When your online business appears different to your offline business
Sat in reception I waited to be greeted by my client for our 9am meeting. Scanning the office, already there were staff firmly focused on their work at hand. An office of technology experts working to deliver business-changing applications for their clients. An office brimming with vibrancy and clear devotion. …
What lengths would you go to for your customers?
The principles of marketing are relatively simple. To win attention. To retain attention. To turn that attention into a profitable outcome. The same rules apply to you, your competitors and your competitor’s competitors. As marketers, it’s what we’re employed to do. A Story of Efficiency So, we’re outcome driven. …