What’s your intent? Am I buying from you, or buying into you?

There’s something remarkable that we can achieve as marketers. We can change the way people think. The way people view what’s important to them and what’s not. We challenge. We can do that on a shopfloor. We can do that sat across a boardroom table. We can do that online. When …

Have you ever taken a look over the wall?

What inspires you in business? The stories of innovation? The stories of startup businesses taking on the Goliath of their industry? Or, do you pay more attention to who’s nominated in yet another industry awards gathering? Do you take inspiration from what’s happening beyond the confines of your industry? Seeing …

Market leaders, don’t get too comfy.

I’ve got a healthy reading habit. I go through a book a week. When you’re reading a business book, how do you quickly recall the good bits? Do you use post-it notes? Some will see it as sacrilege, but I take a highlighter pen to mine. It’s why I’ve found the …

You’re not running an ordinary business, are you?

Data analysis tells you a lot about what’s happening on your website. You learn how visitors find your site. You explore the journeys they take within your site. You gather insight to help make that journey as smooth as possible. One thing, however. One key thing that data analysis doesn’t open your eyes …

Elemental marketing

Elemental Marketing

There’s a big change occurring within the Rhodes residence this week. My eldest son turned 4 just three weeks ago. This week he starts school. 12+ years of educational labour ahead of him. Exciting times. In just a few years, teachers will turn his head from the wonderment of the bunsen burner …

The one thing worse than a missed opportunity

It’s easy to mock ill-judged marketing. You witness the messages of 100s of businesses each day. All vying for your attention. You praise brilliance. You deride naivety. The marketer’s response: You smirk when you receive an email addressed Dear [LAST NAME] You eek when you read the copywriter’s blog with the spelling mistake in …

These aren’t the leads you’re looking for…

Let’s talk B2B. We’re all in the lead generation business, correct? We’re not spending our time, money & energies creating advertising, publishing content and speaking with our customers if there’s no purpose, no motive, behind our work. Are we? The success of our work, whether short-term or long, is defined …

Cohorts

In a task-driven world it’s all too easy to forget that, at one time, your business stood for something. It’s time to recall that message and use it to your benefit once more.