A startup business typically struggles gathering anecdotes and stories that make interesting reading within their blogs. Where there’s a lack of brand history, a startup business will tend to rely upon the stories of it’s founders, or the day to day conversations which take place with colleagues, customers or suppliers. … Read More

We hear companies talk freely about their ‘culture’. The values and ideas that define their business and their ethic. We’re comfortable referring to ‘culture’ as something that is present and visible compared with a mindset that is just that, in the mind. As marketing teams begin to define and share … Read More

Sat in reception I waited to be greeted by my client for our 9am meeting. Scanning the office, already there were staff firmly focused on their work at hand. An office of technology experts working to deliver business-changing applications for their clients. An office brimming with vibrancy and clear devotion. … Read More

  The principles of marketing are relatively simple. To win attention. To retain attention. To turn that attention into a profitable outcome. The same rules apply to you, your competitors and your competitor’s competitors. As marketers, it’s what we’re employed to do. A Story of Efficiency So, we’re outcome driven. … Read More

“Sounds Interesting. Tell Me More.” There you go, the 5 words that should guide every aspect of your marketing strategy. For each blog page you write, advertisement you place, landing page you produce, all we’re trying to do is garner a simple 5 word thought response- ‘Sounds interesting, tell me … Read More

Great marketing reaches the subconscious. It’s not about high-spend campaigns or pushing your repetitive message until I take notice. Until I take action. Sometimes, it can be about the little things you do. Noticed, or unnoticed. It’s about how you make people feel. The above photograph was shared by a good … Read More

Press 1 for sales, Press 2 for customer services… menu driven action requests. A simple example of how, as consumers, we’re managed when a company knows little about our intention. It’s a whole different scenario online.  Our job as marketers is to ensure our audience know that they’re important to … Read More

I’m going to let you into a little secret… you know all those people that are downloading your ebooks, pdfs and guides? They’re not all red hot leads… Simply because I found the title of your ebook of interest doesn’t necessarily mean I’m at a position where I’m preparing myself … Read More

Do you run events or workshops where you ask your audience to each give a quick introduction to who they are and why they’re sat there in the first place? “Hi everyone, my name is Kenneth. I’m the Senior Sales Manager for Awesome Software inc. I’ve been working there for … Read More